1. TYPES OF COMMUNICATION
BBA-III

2. Defination of communication
Communication can be defined as the exchange of ideas , information and knowledge between sender and receiver through an accepted code of symbols.

3. Components of Communication Process
Physical Environment
Climate
Communicator
Message
Channel
Noise
Barrier
Feedback

4. Physical Environment

5. Climate
Negative Climate
Positive Climate

6. (Means of Transmission)
Communicators
Message Sender
Message Receiver
(Means of Transmission)
CHANNEL

7. Message
Message is the information that is exchanged between communicators.
Messages can be intentional and unintentional

8. Channel

9. NOICE
BERRIERS
FEEDBACK

10. Types of communication
EXTRAPERSONAL COMMUNICATION
INTRAPERSONAL COMMUNAICATION
INTERPERSONAL COMMUNICATION
ORGANIZATIONAL COMMUNICATION
MASS COMMUNICATION

11. Extra personal communication
Communication between human beings
and non human entities is called as extra
personal communication.
For e.g. Your parrot responding your greeting .
In this type of communication
understanding is required between sender
and receiver.
Receiver responds in sign language

12. Intrapersonal communication
This takes place within the individual.
Sender = Our relevant organ.
Receiver = Our brain.
Feed back by brain.

13. Intrapersonal communication
Communication at this level refers to the sharing of information among people
Intrapersonal communication can be formal or informal.
For eg. The interaction with family members , friends and different kind of people.

14. Organizational communication
Communication in an organization takes place at different hierarchical levels.
It can be divided into mainly two parts
INTERNAL OPERATIONAL &
EXTERNAL OPERATIONAL
PERSONAL COMMUNICATION
DOWNWARD COMMUNICATION
UPWARD COMMUNICATION
HORIZONTAL COMMUNICATION

15. Internal-operational
All communication that occurs in organization is classified as internal- operational...
Oral, Written
Letters, reports, memos, meetings, conferences, seminars etc.

16. External-operational
Work related communication with people outside the organization is called extra-operational.
Customers, suppliers, clients etc.
Letters, phone calls or personal visits.

17. Personal
All communication in an organization without purpose is called personal communication..

18. downward communication
Employees receive from management
Appropriate instructions, facts about organizational goals, procedures, viewpoints on important controversial issues.
Management decision and employee benefits which company provides etc.

19. Upward communication
Management seeks frank feedback from employees, stockholders.
New ideas opinions, complaints and suggestion etc.

20. Horizontal communication
People of one department communicate to another department with in the organization.

21. Interpersonal communication
People communicate with each other in face-to- face and group setting.

22. Mass communication
Communication through mass media like books , journals , TV , newspapers etc..
For this kind of communication we require a mediator to transmit information.

23. Characteristics
Large reach
This communication reach audience scattered over a wide geographical area.
Impersonality
Largely impersonal as the participants are unknown to each other.
Presence of a gatekeeper
Mass communication needs additional persons , institutions to convey message from sender to receiver.

24. THANK YOU