1. 1 U.S. Coast Guard Headquarters Office of Contract Support FULL SPEED AHEAD TO PERFORMANCE BASED SERVICES ACQUISITIONS (PBSA) Dani Wildason (202) 267-1182 Dani Wildason (202) 267-1182 November 18, 2004

2. 2 Need for Customer Support In early 2001, our Chief of the Contracting Office (COCO) saw a need for a “liaison” between contracting personnel and the technical customers The Customer Advocate position was created and I was hired in September 2001

3. 3 Customer Advocate “SOO” I was immediately given a “Statement of Objectives” by my supervisors – that is: –Increase Customer Satisfaction (as measured by Balanced Scorecard) –Increase the number of PBSAs

4. 4 The Customer Advocate Central POC for all customer issues, complaints and concerns Focus is Customer Care Change Agent for transition to PBSA at USCG Headquarters Team Leader to the Customer Advocacy and Assistance Team (CAAT)

5. 5 PBSA Implementation Team A PBSA Implementation Team was chartered (led by the Customer Advocate) to put together a viable plan to increase our PBSA requirements Plan included identification of two pilot buys, familiarization training, and a complete inventory of upcoming procurements

6. 6 PBSA Familiarization Training We used Ms. Ronne Rogin’s No-Nonsense Approach to PBSA Familiarization Training Ronne (who was with Dept. of Treasury at the time) led three short sessions for over 100 contracting, technical, and legal folks Received great feedback from attendees !

7. 7 Inventory to Identify Potential Conversions to PBSA PBSA Implementation Team reviewed upcoming follow-on requirements for possible conversion Results – we identified many potentials….but General response from contracting folks was “Well, we’ll see what the technical folks say, they really don’t want to change things…….”

8. 8 Converting Requirements = Fear of the Unknown Initial conversions were few Facilitated by the Customer Advocate using an Integrated Solutions Team (IST) approach Excellent feedback was received As workload increased, a new team was created under the Customer Advocate

9. 9 The Customer Advocacy and Assistance Team (CAAT) Stood up June 2002 Cross-functional team of 7 Diverse backgrounds Excellent listening, writing, and communication skills

10. 10 The Customer Advocacy and Assistance Team (CAAT) Function of team based on the premise used for resume writing or having taxes done Why teach SOO/PWS/PRS/QASP preparation for a one time requirement? We facilitate and prepare these documents and ALLEVIATE THEIR PAIN!

11. 11 The Customer Advocacy and Assistance Team (CAAT) For each service requirement: Integrated Solution Team (IST) formed (usually informal) including Contract Specialist and Customer Two CAAT members are assigned Face-to-face “Kick off meeting” Customer is “interviewed”

12. 12 The Customer Advocacy and Assistance Team (CAAT) For each requirement (cont.): CAAT prepares draft SOO/PWS/PRS as appropriate Utilizes template approach CAAT Peer Reviews take place The product is presented to the customer and KO/KS for review

13. 13 The Customer Advocacy and Assistance Team (CAAT) Focus on PBSA: Use of the CAAT approach has exponentially increased our PBSA contracts and task orders Have increased from 2 PBSA actions to over 300 PBSA actions since June 02

14. 14 The Customer Advocacy and Assistance Team (CAAT) Work Statements for FY04: The CAAT prepared 184 work statements 171 were performance based (5 of these were SOOs) 13 did not lend themselves to performance based

15. 15 The Customer Advocacy and Assistance Team (CAAT) Challenges - The “Seventh Step” (Manage Performance) is our current office-wide focus - Not easy to get to “full” PBSA - several are “hybrid” and we are working to improve these when they come up for follow-on - Turnover of customers and contracting staff requires repeated training

16. 16 Measuring Customer Satisfaction – RESULTS! DOT Procurement Performance Measurement Balanced Scorecard Survey Results show an increase in Customer Satisfaction after implementing Customer Advocacy Program - 69% in FY00 - 78% in FY01 (Customer Advocate hired in FY01) - 88% in FY02 (CAAT initiated in FY02) - 85% in FY03

17. 17 Points of Contact Dani Wildason (202) 267-1182 Chief, Contracts Plans, Procedures, and Quality Engineering Division (G-ACS-3) Brian Jones (202) 267-0101 Customer Advocate and CAAT Team Leader Contracts Plans, Procedures, and Quality Engineering Division (G-ACS-3c)

18. 18 The Seven Steps to Performance Based Services Acquisitions http://www.arnet.gov/Library/OFPP/BestPractices/pbsc