1. Did you know? Each team in the 1998-99 Rose, Sugar, Orange and Fiesta Bowls Earned an average of 12.5 million. Other bowls paid from $700,000 to $3.6 million to each participating team.

2. TIME OUT!!! A CITY WITH A POPULAR COLLEGE TEAM CAN EXPECT THESE REVENUES FOR ONE FOOTBALL GAME. TICKET SALES $3,000,000

3. MORE REVENUES??? HOTEL SALES $210,000 TO $420,000

4. More REVENUES??? STADIUM FOOD SALES $380,000

5. Revenues Again… Restaurants, Shopping, Transportation $210,000 - $420,000

6. More Vocabulary Economic Impact of College Athletics License – The legal right to reproduce a team’s logo in exchange for payment. For example, a bumper sticker manufacturer will pay an agreed-upon amount to a college for the right to make and sell stickers with the team’s name and logo.

7. Sponsorship Great way to establish financing sources for universities. Another great way for major corporations and smaller businesses to be recognized. Sponsors receive exposure on television and on the playing field or arena. Universities make a commitment to remain loyal to sponsors and most sponsors prefer to associate their company with a winning tradition!

8. Conference A conference is a group of college athletic teams within the same region. Conferences are created in order to have playing associations of manageable sizes and to be able to assign competing teams in an organized and fair manner.