1. Nike with sports star 발 표 자 : 김 의 성

2. Presentation order  1) the reason Nike hire famous player  2) Michael Jordan  3) Tiger Woods  4) advertisement of Nike  5)conclusion(opportunity cost)

3. 1)Why Nike advertise with famous sports player???  Consumers perceive about brand name during they see famous people  Sports player is one of the existences as a medium of advertisement, they are highlighted from audience.

4. 2) Michael Jordan  He played a great part for Nike ’ s advertisement since 1980.  Air Jordan ’ s shoes become world ’ s best product  Nike becomes international company because M.J

5. 3) Tiger Woods  Nike has rapid growth in golf brand image after they contract Woods.  In short period, Woods receive much attention because he win many golf games, Nike ’ s golf product sales also has fast development.

6. 4)Advertisement of Nike Their all action is connect with product sales. After advertisement, Nike has a sudden rise in product sales.

7. 5)Conclusion  Opportunity cost!!!!!!!  If Nike had not invested $40million to Woods and Jordan, maybe the company only conserved $40million.  After invested to sports star, Nike earned $10000million.