1. Before Service Oriented Architecture SiloedClosedMonolithicBrittle News Agency #1 News Agency #2News Agency #3 MarketingSalesCRMFinance Date Warehouse External Partner Check Customer Status Determine Product Availability Check Customer Status Determine Product Availability Verify Customer Credit Order Status Calculate Shipping Charges Order Status Check Credit

2. After Service Oriented Architecture Shared ServicesCollaborativeInteroperableIntegrated MarketingSalesCRMFinance Date Warehouse External Partner Document Library & Image Gallery Content Management System Message Boards Blogs Wiki email calendar Polls Administration Single Sign On Chat and IMs Composite Services Order Processing Account Management Service Scheduling Bid Management Human Management Composite Business Processes Reusable Service Create Invoice Check Customer Status Check Order Status Reusable Service Check Inventory Check Credit Reusable Service

3. Source Systems Distributed Internal and/or External Data LegacyOLTPWeb Services Target Systems Integrated and/or Indexed Data Master DataData WarehouseWeb Services Enterprise Service Bus Integrated Development Environment Application Servers Web Servers Master Index Studio Data Integrator Data Quality Data Mashup Data Migrator

4. ReportingAnalysisDashboards Process Management Ad-hoc Operational Production Drill & Explore OLAP Data Mining Alerts KPIs Metrics Execution Definition Integration