1. Social Networking Tools Jill Hurst-Wahl Hurst Associates, Ltd. Copyright © 2007, Hurst Associates, Ltd. All rights reserved. www.hurstassociates.com/ppt/nyla2007.ppt

2. Need to understand the concepts behind social networking tools as well as understand what specific tools can provide.

3. Hurst Associates, Ltd. Agenda: Morning Quick introductions (tools) What’s the norm? What are SNTs? New ways of connecting & sharing –Benefits, concerns, services, examples

4. Hurst Associates, Ltd. Agenda: Afternoon New ways of collaborating –Benefits, concerns, etc. Now what? WIIFM? Wrap-up & your homework

5. You Patrons How do you normally communicate with your patrons? How do your patrons normally communicate with you? What are the barriers? How many patrons can you talk to at once?

6. Hurst Associates, Ltd. Social Networking Tools Internet applications to connect, share, and collaborate. Content-centric Overlapping networks / hyper-linked Virtual vs. face-to-face

7. Hurst Associates, Ltd. SNTs Favor… Informal learning through our networks Polychronic learning –Relationship – not task – oriented –Do many things at once –Flexible –Non-linear

8. Hurst Associates, Ltd. Social networking tools are meant to be learned and used socially – with a group – not by yourself.

9. Michael Habib, Academic Library 2.0 Concept Models **

10. Hurst Associates, Ltd. CAUTION! Not every tool is for every situation. Part of your mission today is think about what type of tools could benefit your organization. –Where will the best conversation occur for you?

11. Two Examples of the Tools in Use

12. The unofficial wikiThe official web site The official blog The army of other bloggers The pics onlineSearch engines Informed, enthused participants A Live Event LegitimacyTrustAccuracy IM & other stuff

14. New Ways of Connecting

15. Hurst Associates, Ltd. Benefits: –Increased access –Exchange info faster –Be in the know; part of “the crowd” –You are not forgotten Concerns: –Privacy

16. Hurst Associates, Ltd. Like a NYC subway… –Watch your stuff –Keep some things close to the vest –Keep your jewels hidden –Know who your friends are –Remember to enjoy the ride Like returning from Vegas… Privacy

17. Hurst Associates, Ltd. Services (e.g.): –Facebook.comFacebook.com –Skype.comSkype.com –Twitter.comTwitter.com –LibraryThing.comLibraryThing.com Connect in several places

18. Hurst Associates, Ltd. Start pageStart page, ProfileProfile Start pageStart page, Catalog, Groups, LibrariansCatalogGroupsLibrarians Entry pageEntry page, HomeHome

19. Hurst Associates, Ltd. Demo & Discuss Which of the products intrigues you? Why? How might they benefit you? What concerns do you have?

20. New Ways of Sharing

21. Hurst Associates, Ltd. Benefits: –Tap into the wisdom of the group –Show your expertise –Become known for what you know Concerns: –Private / proprietary info –Appropriateness

22. Hurst Associates, Ltd. Services (e.g.): –Blogs – Vox.comVox.com –Micro-blogs – Twitter.comTwitter.com –Photo – Flickr.comFlickr.com –Presentations – Slideshare.netSlideshare.net –Video – YouTube.comYouTube.com –Bookmarks – Del.icio.usDel.icio.us

23. Hurst Associates, Ltd. Vox.com Free blog Owned by Six Apart, Ltd. Integrates w/other tools Pix, audio, video, books My links (incl. other SNTs) Contains ads

28. Hurst Associates, Ltd. Demo & Discuss Name a situation when each tool could benefit your library? –Contributor? User? What issues would you need to overcome? Could you use one to added content to your web site?

29. New Ways of Collaborating

30. Hurst Associates, Ltd. Benefits: –Mitigate time & distance issues –Eliminate version problems –Enhance productivity Concerns: –Security –Ownership –Trust

31. Hurst Associates, Ltd. Services (e.g.): –Collaborating on documents/files Google.com Zoho.com –Knowledge management wikis – pbwiki.com, wetpaint.compbwiki.comwetpaint.com

34. Hurst Associates, Ltd. Features / Options Create basic docs & spreadsheets. –Familiar editing commands. Control who can edit or view by doc. Edit with others in real time. Publish your work on the Internet.

38. Hurst Associates, Ltd. http://librarycampnyc.wikispaces.com

39. Hurst Associates, Ltd. Demo & Discuss When could co-editing a document be beneficial? What ground rules would needed? Name 3 projects that would benefit from a wiki. Note: Excellent resource is wikimatrix.org for comparing wiki software. wikimatrix.org

40. Hurst Associates, Ltd. Now what? WIIFM? If you were more connected, could: –Your career benefit? –You find needed solutions? –You locate opportunities…? –You stay up-to-date better? –Your library spot trends faster?

41. Hurst Associates, Ltd. Wrap-Up Could any of these tools enhance your library’s web site? How? Which tools could help with a specific program or event? How might you use these tools to market your library? Your homework!

42. Hurst Associates, Ltd. Jill Hurst-Wahl tools@eNetworking101.com AIM: jillNYS / Skype: jill.hurst.wahl www.eNetworking101.com