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8/25/2015 1 Advertising Techniques Ms. Bokpe. Avante Garde The suggestion that using this product puts the user ahead of the times. The suggestion that.

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Presentation on theme: "8/25/2015 1 Advertising Techniques Ms. Bokpe. Avante Garde The suggestion that using this product puts the user ahead of the times. The suggestion that."— Presentation transcript:

1 8/25/2015 1 Advertising Techniques Ms. Bokpe

2 Avante Garde The suggestion that using this product puts the user ahead of the times. The suggestion that using this product puts the user ahead of the times. A toy manufacturer encourages kids to be the first on their block to have a new toy. A toy manufacturer encourages kids to be the first on their block to have a new toy. 8/25/2015 2

3 3 Weasel words “Weasel words” are used to suggest a positive meaning without actually really making any (i.e. “helps,” “up to,” “almost,” “fights,” “best-selling,” or “freshest-tasking” to imply a product is better than it may actually be).—A scientist says that a diet product might help you to lose weight the way it helped him to lose weight. “Weasel words” are used to suggest a positive meaning without actually really making any (i.e. “helps,” “up to,” “almost,” “fights,” “best-selling,” or “freshest-tasking” to imply a product is better than it may actually be).—A scientist says that a diet product might help you to lose weight the way it helped him to lose weight. http://www.youtube.com/watch?v=7mOLdzHQ71g http://www.youtube.com/watch?v=7mOLdzHQ71g http://www.youtube.com/watch?v=7mOLdzHQ71g http://www.youtube.com/watch?v=6KiMRHzWiYA& p=37B6487C8CCA1C1D&playnext=1&index=2 http://www.youtube.com/watch?v=6KiMRHzWiYA& p=37B6487C8CCA1C1D&playnext=1&index=2 http://www.youtube.com/watch?v=6KiMRHzWiYA& p=37B6487C8CCA1C1D&playnext=1&index=2 http://www.youtube.com/watch?v=6KiMRHzWiYA& p=37B6487C8CCA1C1D&playnext=1&index=2

4 Plain Folks The suggestion that the product is a practical product of good value for ordinary people. The suggestion that the product is a practical product of good value for ordinary people. --A cereal manufacturer shows --A cereal manufacturer shows an ordinary family sitting down an ordinary family sitting down to breakfast and enjoying to breakfast and enjoying their product. their product. 8/25/2015 4

5 5 Snob appeal The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle.—A coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery. http://www.youtube.com/watch?v=8Bc0WjTT0Ps The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle.—A coffee manufacturer shows people dressed in formal gowns and tuxedos drinking their brand at an art gallery. http://www.youtube.com/watch?v=8Bc0WjTT0Ps— http://www.youtube.com/watch?v=8Bc0WjTT0Ps— http://www.youtube.com/watch?v=8Bc0WjTT0Ps http://www.youtube.com/watch?v=woGTK9fKWAk http://www.youtube.com/watch?v=woGTK9fKWAk http://www.youtube.com/watch?v=woGTK9fKWAk

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7 Bribery Bribery offers you something “extra.” –Buy a burger; get free fries. Buy one and get the second one for half price! Bribery offers you something “extra.” –Buy a burger; get free fries. Buy one and get the second one for half price! https://www.youtube.com/watch?v=gDovzhq wS7g https://www.youtube.com/watch?v=gDovzhq wS7g https://www.youtube.com/watch?v=gDovzhq wS7g https://www.youtube.com/watch?v=gDovzhq wS7g 8/25/2015 7

8 8 Bandwagon The suggestion that you should join the crowd or be on the winning side by using a product—you don’t want to be the only person without it!! Use the product and be cool. ttp://www.youtube.com/watch?v=HNw4amjd V0c The suggestion that you should join the crowd or be on the winning side by using a product—you don’t want to be the only person without it!! Use the product and be cool. ttp://www.youtube.com/watch?v=HNw4amjd V0c ttp://www.youtube.com/watch?v=HNw4amjd V0c ttp://www.youtube.com/watch?v=HNw4amjd V0c http://www.youtube.com/watch?v=knW1hGw mEXQ http://www.youtube.com/watch?v=knW1hGw mEXQ http://www.youtube.com/watch?v=knW1hGw mEXQ http://www.youtube.com/watch?v=knW1hGw mEXQ

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10 10 Humour and irony Customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language. http://www.youtube.com/watch?v=owGykVbfgUE Customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language. http://www.youtube.com/watch?v=owGykVbfgUE http://www.youtube.com/watch?v=owGykVbfgUE http://www.youtube.com/watch?v=LCl5uyn5K7k http://www.youtube.com/watch?v=LCl5uyn5K7k http://www.youtube.com/watch?v=LCl5uyn5K7k http://www.youtube.com/watch?v=dTby_iQQG- U&feature=related http://www.youtube.com/watch?v=dTby_iQQG- U&feature=related http://www.youtube.com/watch?v=dTby_iQQG- U&feature=related http://www.youtube.com/watch?v=dTby_iQQG- U&feature=related http://www.youtube.com/watch?v=owGykVbfgUE http://www.youtube.com/watch?v=owGykVbfgUE http://www.youtube.com/watch?v=owGykVbfgUE http://www.filmjunk.com/2009/11/13/15-hilarious- japanese-commercials-starring-hollywood-actors/ http://www.filmjunk.com/2009/11/13/15-hilarious- japanese-commercials-starring-hollywood-actors/ http://www.filmjunk.com/2009/11/13/15-hilarious- japanese-commercials-starring-hollywood-actors/ http://www.filmjunk.com/2009/11/13/15-hilarious- japanese-commercials-starring-hollywood-actors/ http://www.youtube.com/watch?v=TJlSAj4H4tg http://www.youtube.com/watch?v=TJlSAj4H4tg http://www.youtube.com/watch?v=TJlSAj4H4tg

11 Facts Statistics and objective factual information is used to prove the superiority of the product.— A car manufacturer quotes the amount of time it takes their car to get from 0 to 100 kph. Statistics and objective factual information is used to prove the superiority of the product.— A car manufacturer quotes the amount of time it takes their car to get from 0 to 100 kph. 8/25/2015 11

12 8/25/2015 12 Testimonial or Endorsement A famous personality is used to endorse the product.—a famous basketball player (Michael Jordan) recommends a particular brand of shoes. A famous personality is used to endorse the product.—a famous basketball player (Michael Jordan) recommends a particular brand of shoes. Michael Jackson Michael Jackson http://www.youtube.com/watch?v=po0jY4WvCIc&feature=fv w http://www.youtube.com/watch?v=po0jY4WvCIc&feature=fv w http://www.youtube.com/watch?v=po0jY4WvCIc&feature=fv w http://www.youtube.com/watch?v=po0jY4WvCIc&feature=fv w Federer>Gillette Federer>Gillette http://www.youtube.com/watch?v=cTl3U6aSd2w http://www.youtube.com/watch?v=cTl3U6aSd2w http://www.youtube.com/watch?v=cTl3U6aSd2w http://www.youtube.com/watch?v=QOu5Th84HOE http://www.youtube.com/watch?v=QOu5Th84HOE http://www.youtube.com/watch?v=QOu5Th84HOE

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14 8/25/2015 14 Guilt and fear Advertisers often consciously exploit the viewer’s normal fears and guilt, such as the fear of being unpopular or the guilt people feel about spending less time with their families. Advertisers often consciously exploit the viewer’s normal fears and guilt, such as the fear of being unpopular or the guilt people feel about spending less time with their families. http://www.youtube.com/watch?v=aa54-5Rv1HA http://www.youtube.com/watch?v=aa54-5Rv1HA http://www.youtube.com/watch?v=aa54-5Rv1HA http://www.youtube.com/watch?v=NsXfMQzH0k4 http://www.youtube.com/watch?v=NsXfMQzH0k4 http://www.youtube.com/watch?v=NsXfMQzH0k4 http://www.youtube.com/watch?v=NsXfMQzH0k4 http://www.youtube.com/watch?v=NsXfMQzH0k4 http://www.youtube.com/watch?v=NsXfMQzH0k4

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16 Name calling Name calling is abusive or insulting language referring to a person or group, a verbal abuse to caste them into a negative position. Name calling is abusive or insulting language referring to a person or group, a verbal abuse to caste them into a negative position.abusiveinsultingverbal abuseabusiveinsultingverbal abuse 8/25/2015 16

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19 8/25/2015 19 Top 10 Ads http://www.youtube.com/watch?v=FhljTM6vu EU&feature=related http://www.youtube.com/watch?v=FhljTM6vu EU&feature=related http://www.youtube.com/watch?v=FhljTM6vu EU&feature=related http://www.youtube.com/watch?v=FhljTM6vu EU&feature=related Sample Ads Sample Ads http://matthewpancoust.wordpress.com/2013/ 03/04/persuasive-techniques-in-advertising/ http://matthewpancoust.wordpress.com/2013/ 03/04/persuasive-techniques-in-advertising/ http://matthewpancoust.wordpress.com/2013/ 03/04/persuasive-techniques-in-advertising/ http://matthewpancoust.wordpress.com/2013/ 03/04/persuasive-techniques-in-advertising/

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