2. 1 STARTING A DIVERSITY INITIATIVE STATE OF THE STATE DIVERSITY CONFERENCE Ritz Carlton, Cleveland Ohio MARCH 23, 2006

3. G.A. ODUMS, Strategy Consultant2 STARTING STARTING A DIVERSITY INITIATIVE TODAY ’ S FOCUS PART ONE:History PART TWO:Steps 1- 6 PART THREE:Steps 7 - 9 PART FOUR:Step 10 PART FIVE:Step 11 PREVIEW:21 DIVERSITY PRINCIPLE$

4. G.A. ODUMS, Strategy Consultant3 STARTING STARTING A DIVERSITY INITIATIVE P A R T O N E  In The Beginning …  Historical Perspective  The New Mantra

5. G.A. ODUMS, Strategy Consultant4 STARTING STARTING A DIVERSITY INITIATIVE IN THE BEGINNING …  DIVERSITY and its ORIGINS  ADAM & EVE  CAIN & ABLE  JOSEPH AND HIS TECHNICOLOR DREAM  MISINTERPRETATION OF GOD ’ S EDICT

6. G.A. ODUMS, Strategy Consultant5 STARTING STARTING A DIVERSITY INITIATIVE HISTORICAL PERSPECTIVE  LEGISLATIVE EFFORTS  Civil Rights Act of 1964  Affirmative Action  Title VII  ADA  FMLA

7. G.A. ODUMS, Strategy Consultant6 STARTING STARTING A DIVERSITY INITIATIVE HISTORICAL PERSPECTIVE  European Model  America ’ s Track Record “ Racism is the pre-eminent fact of life in America. I don ’ t think about race constantly, but we live in a country where it ’ s unavoidable. ” -R. Parsons, Chairman – Time Warner

8. G.A. ODUMS, Strategy Consultant7 STARTING STARTING A DIVERSITY INITIATIVE THE NEW MANTRA “ United States companies with more racially diverse staffs tend to deliver higher shareholder value …” -New Zealand Herald

9. G.A. ODUMS, Strategy Consultant8 STARTING STARTING A DIVERSITY INITIATIVE THE NEW MANTRA  KORN & FERRY INTERNATIONAL  PRICE WATERHOUSE COOPERS  BAIN & COMPANY

10. G.A. ODUMS, Strategy Consultant9 STARTING STARTING A DIVERSITY INITIATIVE CURRENT STATE OF THE INITIATIVE  FORTUNE 500  4 MEN OF COLOR  9 WOMEN  14% BOARD OF DIRECTORS  FORTUNE 1000= 19 WOMEN

11. G.A. ODUMS, Strategy Consultant10 STARTING STARTING A DIVERSITY INITIATIVE CURRENT STATE OF THE INITIATIVE  U.S. BOARD OF DIRECTORS  AFRICAN AMERICANS = 1 ON 39%  LATINOS = 1 ON < 10%  ASIAN = 1 ON 9%

12. G.A. ODUMS, Strategy Consultant11 STARTING STARTING A DIVERSITY INITIATIVE PART ONE SUMMARY  Diversity Challenges Since Time Began  America ’ s Challenging Past  It Starts At the Decision Making Level  All Experts Point to The People  How Do We Enact Significant Change?

13. G.A. ODUMS, Strategy Consultant12 STARTING STARTING A DIVERSITY INITIATIVE IT STARTS AT THE DECISION-MAKING LEVEL “ WHAT AN ORGANIZATION DEEMS ACCEPTABLE IS FOUND AT BOARD AND EXECUTIVE LEVELS. HERE IS WHERE ENTERPRISE-WIDE DECISIONS ARE MADE. HERE IS WHERE DECISIONS ON DIRECTION AND RESOURCE INVESTMENT ARE MADE. ” -UNKNOWN

14. G.A. ODUMS, Strategy Consultant13 STARTING STARTING A DIVERSITY INITIATIVE P A R T T W O  STEP ONE  STEP TWO  STEP THREE  STEP FOUR  STEP FIVE  STEP SIX

15. G.A. ODUMS, Strategy Consultant14 STARTING STARTING A DIVERSITY INITIATIVE STEP ONE: ATTITUDE IS EVERYTHING  Honestly Define Diversity  Program or Process?  As Your Attitude Goes …  Leadership Signs On To YOU, Not …  Positive or Negative Speak?  Take the Test – Page 24

16. G.A. ODUMS, Strategy Consultant15 STARTING STARTING A DIVERSITY INITIATIVE 21 Leadership Laws “… People don ’ t initially sign on to the initiative. They sign on to the leader first, and then the initiative. ” -Dr. J.C. Maxwell 21 Irrefutable Laws of Leadership

17. G.A. ODUMS, Strategy Consultant16 STARTING STARTING A DIVERSITY INITIATIVE STEP ONE: ATTITUDE IS EVERYTHING Strategies for Sustaining  READ THE EXPERTS  PARTNER WITH LIKE MINDS  THINK LONG TERM PROCESS  ENGAGE LEADERSHIP REGULARLY  ERADICATE STRESS

18. G.A. ODUMS, Strategy Consultant17 STARTING STARTING A DIVERSITY INITIATIVE S T E P TWO It ’ s About Leadership

19. G.A. ODUMS, Strategy Consultant18 STARTING STARTING A DIVERSITY INITIATIVE STEP TWO: LEADERSHIP  DEFINITION & DESCRIPTION  MANAGEMENT – vs.- LEADERSHIP  MANAGER-LEADER-COACH

20. G.A. ODUMS, Strategy Consultant19 STARTING STARTING A DIVERSITY INITIATIVE STEP TWO: LEADERSHIP  OPERATIONAL STRUCTURE  1940s ’ - Military Model  1960s ’ – Administration by Leaders  1970s ’ – Specialist Model  1980s ’ – Japanese Model  1990s ’ – The Matrix  2000 - Knowledge Era

21. G.A. ODUMS, Strategy Consultant20 STARTING STARTING A DIVERSITY INITIATIVE STEP TWO: LEADERSHIP  MOTIVATION THEOREMS  Bureaucratic Management Branch  Scientific Management  Hawthorne Experiment  Maslow ’ s Theory of Hierarchy  Theory X and Theory Y  Hygiene - Motivation

22. G.A. ODUMS, Strategy Consultant21 STARTING STARTING A DIVERSITY INITIATIVE STEP TWO: LEADERSHIP  LEADERSHIP MODELS  Principle-Centered Leadership  21 Irrefutable Laws of Leadership  Self-Mastery  Confident Guidance  Creative Leadership From Within

23. 22 STARTING STARTING A DIVERSITY INITIATIVE STEP TWO: LEADERSHIP  LEADERSHIP STYLES  Transactional & Transformational  Situational  People-Task Axis  Take the Test – Page 40

24. G.A. ODUMS, Strategy Consultant23 STARTING STARTING A DIVERSITY INITIATIVE S T E P THREE It ’ s About Strategy

25. G.A. ODUMS, Strategy Consultant24 STARTING STARTING A DIVERSITY INITIATIVE STEP THREE: STRATEGY  85% FAIL TO EXECUTE  70% MGMT TEAMS < 1 HOUR  70% NO HR & I.T. ALIGNMENT

26. 25 STARTING STARTING A DIVERSITY INITIATIVE STEP THREE: STRATEGY  Challenges  Lack of ownership by executive team.  Compensation not linked to new behaviors.  Lack of clear communication.  Managers not held accountable.  Quick fix syndrome.  Sacrifice strategy for fire-fighting.

27. 26 STARTING STARTING A DIVERSITY INITIATIVE “ Strategy is the bridge designed to transport an enterprise from its current state to its desired state. ” STEP THREE: STRATEGY

28. 27 STARTING STARTING A DIVERSITY INITIATIVE STEP THREE: STRATEGY  An elaborate and systematic plan of action to reach pre-defined goals.  A framework guiding those choices that determine the nature and direction to attain the objective(s).  A series of planned and sequenced tasks to achieve a goal.  The unique and sustainable ways by which organizations create value.

29. G.A. ODUMS, Strategy Consultant28 STARTING STARTING A DIVERSITY INITIATIVE “ The crisis of the day pushes you to forget about strategy. But if you don ’ t plan strategy and execute strategy, your life becomes one crisis after another. You are ill-prepared for the future. Burn out is not far behind. ” STEP THREE: STRATEGY

30. 29 STARTING STARTING A DIVERSITY INITIATIVE STEP THREE: STRATEGY  Components  Bold Approaches  Revolutionary  Boundary-less  Identifies Required Competencies  Capabilities and Market Position Match  Easily Modified

31. G.A. ODUMS, Strategy Consultant30 STARTING STARTING A DIVERSITY INITIATIVE SAMPLE STRATEGY “ In concert with our mission, we at ABC Enterprise will achieve parity at every organizational level, reflecting the markets we seek to serve. ”

32. G.A. ODUMS, Strategy Consultant31 STARTING STARTING A DIVERSITY INITIATIVE S T E P FOUR Declare the End From the Beginning

33. G.A. ODUMS, Strategy Consultant32 STARTING STARTING A DIVERSITY INITIATIVE S T E P FIVE Build The Council

34. G.A. ODUMS, Strategy Consultant33 STARTING STARTING A DIVERSITY INITIATIVE STEP FIVE: THE COUNCIL  Council Composition  Select Stellar Performers  Diversity on Diversity  Visionary  Critical Thinkers  Extraordinary Communicators STEP FIVE: THE COUNCIL  Council Composition  Positively Influence  Great Negotiators  Accomplishment  Commitment  Passionate Execution

35. G.A. ODUMS, Strategy Consultant34 STARTING STARTING A DIVERSITY INITIATIVE STEP FIVE: THE COUNCIL  Council Structure  Core Team  At Large  Consultants  Subject Matter Experts  Ambassadors  Champions  Legends

36. G.A. ODUMS, Strategy Consultant35 STARTING STARTING A DIVERSITY INITIATIVE STEP SIX MEANINGFUL METRICS

37. G.A. ODUMS, Strategy Consultant36 STARTING STARTING A DIVERSITY INITIATIVE REFER TO WORKBOOK  STEP NINE – SCORECARD  STEP ELEVEN – IMPLEMENTATION PLAN

38. G.A. ODUMS, Strategy Consultant37 STARTING STARTING A DIVERSITY INITIATIVE P A R T T H R E E STEP SEVEN STEP EIGHT STEP NINE

39. G.A. ODUMS, Strategy Consultant38 STARTING STARTING A DIVERSITY INITIATIVE S T E P SEVEN The Concept Paper

40. G.A. ODUMS, Strategy Consultant39 STARTING STARTING A DIVERSITY INITIATIVE STEP SEVEN: CONCEPT PAPER  Description  Why diversity initiative is needed.  How initiative will increase revenue.  How initiative will reduce expenses.  Required resources.  Opportunity leverage.  SWOT analysis.

41. 40 STARTING STARTING A DIVERSITY INITIATIVE STEP SEVEN: CONCEPT PAPER  Components  Executive Summary  Compelling Reason Why  Demographics  Workforce Scan  Eco-graphics  Strategic Alignment  Organizational Statements

42. G.A. ODUMS, Strategy Consultant41 STARTING STARTING A DIVERSITY INITIATIVE STEP SEVEN: CONCEPT PAPER  Components  Revenue Forecast  Market Share Positioning  Required Resources  Council Functional Accountability  Next Steps with Time Line

43. G.A. ODUMS, Strategy Consultant42 STARTING STARTING A DIVERSITY INITIATIVE S T E P EIGHT Strategic Plan

44. 43 STARTING STARTING A DIVERSITY INITIATIVE STEP EIGHT: STRATEGIC PLAN  Executive Summary  Scope of Plan  Aligned Organizational Statements  Diversity Strategy  SWOT Analysis  Marketing Plan  Educational Plan  Implementation Plan  Monitoring & Continuous Improvement

45. G.A. ODUMS, Strategy Consultant44 STARTING STARTING A DIVERSITY INITIATIVE S T E P N I N E Diversity Scorecard PROCESSEMPLOYEE CUSTOMER FINANCIAL

46. G.A. ODUMS, Strategy Consultant45 STARTING STARTING A DIVERSITY INITIATIVE P A R T F O U R STEP TEN

47. G.A. ODUMS, Strategy Consultant46 STARTING STARTING A DIVERSITY INITIATIVE S T E P T E N Change Leadership

48. G.A. ODUMS, Strategy Consultant47 STARTING STARTING A DIVERSITY INITIATIVE P A R T F I V E STEP ELEVEN

49. G.A. ODUMS, Strategy Consultant48 STARTING STARTING A DIVERSITY INITIATIVE S T E P E L E V E N Implementation Plan

50. G.A. ODUMS, Strategy Consultant49 STARTING STARTING A DIVERSITY INITIATIVE N E X T S T E P S

51. G.A. ODUMS, Strategy Consultant50 STARTING STARTING A DIVERSITY INITIATIVE  LONG TERM PARTNERSHIP CONCEPT PAPER SECURE EXECUTIVE SPONSORSHIP BUILD THE COUNCIL ORGANIZATIONAL ASSESSMENT(S) DIVERSITY STRATEGIC PLAN CHANGE LEADERSHIP MODEL EDUCATION CAMPAIGN REPORTING TOOL(S) IMPLEMENTATION PLAN

52. G.A. ODUMS, Strategy Consultant51 STARTING STARTING A DIVERSITY INITIATIVE THE NEXT LEVEL 21

53. G.A. ODUMS, Strategy Consultant52 STARTING STARTING A DIVERSITY INITIATIVE S E M I N A R C O N C L U S I O N

54. G.A. ODUMS, Strategy Consultant53 STARTING STARTING A DIVERSITY INITIATIVE SEMINAR CONCLUSION “ Perhaps a new spirit is rising among us. If it is, let us trace its movements and pray that our own inner being may be sensitive to its guidance, for we are deeply in need of a new way beyond the darkness that seems so close among us. ” -Dr. Martin Luther King, Jr.

55. G.A. ODUMS, Strategy Consultant54 STARTING STARTING A DIVERSITY INITIATIVE SEMINAR CONCLUSION “ What we need in the United States is not division; What we need in the United States is not hatred; What we need in the United States is not violence or lawlessness;

56. G.A. ODUMS, Strategy Consultant55 STARTING STARTING A DIVERSITY INITIATIVE SEMINAR CONCLUSION “ But love and wisdom, and compassion toward one another, And a feeling of justice toward those who still suffer in our country …” -Robert Kennedy

57. G.A. ODUMS, Strategy Consultant56 STARTING STARTING A DIVERSITY INITIATIVE SEMINAR CONCLUSION “ History has demonstrated that the most notable winners usually encountered heartbreaking obstacles before they triumphed. They won because they refused to become discouraged by their defeats. ” -Bertie C. Forbes

58. G.A. ODUMS, Strategy Consultant57 STARTING STARTING A DIVERSITY INITIATIVE