1. Regional Partner Tourism in North Sweden - Experience the opportunities in unique surroundings Tourism in North Sweden - Experience the opportunities in unique surroundings

2. Regional Partner ABOUT TOURISM IN SWEDEN

3. Regional Partner  The fastest-growing industry in Sweden  Large increase in international visitor volumes  Unique, beautiful and unexploited natural environments  Demand for new products and services  Good infrastructure, low cost airlines and regular flights  Strong, well-performing and growing economy Why Sweden for tourism investments?

4. Regional Partner Tourism in Sweden International travelling + 110% * (1991- 2010) Europe + 80% Sweden + 120%  Sweden is the Nordic country with most international guests.  Tourism turnover in Sweden SEK 252 billion (2010) - Goal to double turnover till 2020 SEK 500 billion  The tourism sector in Sweden is 3% of GDP compared to the EU average, 6% * ) UNWTO

5. Regional Partner Target groups for Sweden  Active Families  Double Income, No Kids (DINKs)  Wealthy, Healthy Older People (WHOPs)  The Global Company (MICE)

6. Regional Partner TOURISM IN VÄSTERBOTTEN

7. Regional Partner Reasons to invest in tourism in North Sweden  An attractive and fast growing destination - Västerbotten was the fastest growing region in Sweden 2011  Great demand for high quality accommodation – hotels and lodges  Market opportunities for activity companies offering new experiences.  Excellent opportunities for ski resort development  A service-minded culture characterized by courtesy  Sweden is a secure country with stable economy

8. Regional Partner Tourism growth in Västerbotten Nights spent Total20102011 Västerbotten province+ 6 %+ 7 % Sweden+ 2.7 %+ 0.9 % International markets Västerbotten province+ 6.3 %+ 11.5 % Sweden+ 4.1 %- 1.3 % Total tourism turnover: 7 Billion SEK (800.000.000 €) Employs 5.000 people on a yearly base (2% of population)

9. Regional Partner Target groups for Västerbotten Extreme skiers Adventure seekers Health and Wellness travels Meetings and Incentives Extended business trips

10. Regional Partner 4 Distinct seasons WinterSummer Spring Autumn

11. Regional Partner Skiing  Västerbotten offers skiing for everyone: families, pros, off-piste skiers, snowboarders and cross- country skiiers  28 ski-slopes, ranging from mom-&-pop-slopes to full scale ski-resorts  The village of Tärnaby is where Swedish skiing legends, Ingemar Stenmark and Anja Pärson grew up and it is where Sweden’s alpine stars train for the next season  Areas for Ski resort development available

12. Regional Partner The Sami The Sami are one of the world’s indigenous peoples, around 70 000 Sami are spread out in four countries: Russia, Finland, Norway and Sweden. This large land area is called Sápmi. - In Sweden there are 20 000 Sami. - 10% of the Sami in Sweden are employed in reindeer husbandry. - Traditional Sami trades also include handicrafts, hunting and fishing. More recent trades include tourism, media, art and music.

13. Regional Partner Hunting in Swedish Lapland The last wilderness area in Europe - Northern Sweden offers perhaps Europe's best conditions for hunting grouse and moose. - A growing interest from hunters from all over the world to come and experience the wild hunt of the north.

14. Regional Partner Fishing in Swedish Lapland Västerbotten has fishing waters for everybody, beginners and pros. A number of the fishing waters are internationally renowned and entice crowds of Swedish and foreign tourists to visit every year. Fly fishing under the midnight sun

15. Regional Partner Music & Culture Västerbotten offers a wide range of cultural activities, opera, festivals, theatre, movie festivals. It is a region with a great urge to express itself.  Umeå has been elected the European Capital of Culture in 2014  The band Refused is as great a music export as ABBA

16. Regional Partner Food and culinary experiences  Västerbotten’s fantastic countryside and nature supply unique products that create extraordinary culinary experiences: - Reindeer and elk, salmon and salmon trout, grouse, chanterelles, cloudberries, lingon- and bill berries - The amazing Västerbotten Cheese, the favorite among many starred chefs the world over, and often served at gala dinners such as the Nobel Dinners  Food tourism in Västerbotten is still under explored and there are vast opportunities for the right actor Västerbotten cheese cream with almond potato chip and Kalix roe

17. Regional Partner Largest markets Guest nights spent in Västerbotten Change summer 2010-2011  Sweden1 159 9028%  Norway194 5777%  Germany32 89817%  Finland18 99817%  Denmark5 93013.3%*  Netherl.5 738-10%  Great Br.4 8253%  Not spec.4 169n/a  USA3 99127.3%*  Poland3 561-23% * % change from 2009 – 2010

18. Regional Partner Accommodation alternatives in Västerbotten  Guest nights by type of establishment - Hotel 87 % - Holiday Village 8 % - Youth Hostel 5 %  Category of guests staying at hotels in Västerbotten - Business52 % - Leisure26 % - Group13 % - Conference9 % Accommodation capacity – Dec 2011 HotelHoliday VillagesYouth HostelsTotal No.RoomsBedsNo.CabinsBedsNo.BedsNo.Beds 683 3767 519182831 162291 33511110 016

19. Regional Partner Activities depending on length of stay in Sweden Source: Swedish Agency for Economic and Regional Growth - Tillväxtverket

20. Regional Partner Main reason for travel and activites in Sweden Source: Swedish Agency for Economic and Regional Growth - Tillväxtverket

21. Regional Partner Type of accomodation in Sweden Source: Swedish Agency for Economic and Regional Growth - Tillväxtverket

22. Regional Partner Infrastructure - it’s easy to get to Västerbotten  The region has 6 airports and 256 000 people – 1 hour to Stockholm  Highways and excellent road connections  Railroad  2 deep sea ports and ferry lines to Finland  World-renowned mobile and fiber-based broadband with extensive GSM and 3G network coverage.

23. Regional Partner New direct flight connections and more rotations Direct connections in-coming charter summer 2012 Zürich – Umeå 8 rotations + 400% travellers (2007-2011) Hamburg – Umeå 15 rotations +290% travellers (2010-2011) Feeding connections to Hamburg from; Düsseldorf, Zürich, Frankfurt, München, Vienna, Amsterdam, Paris and Milano Direct regular flights to Västerbotten Girona (Barcelona) – Skellefteå Riga – Skellefteå/Umeå Helsinki – Skellefteå/Umeå

24. Regional Partner Investment opportunities in Västerbotten Tourism is expected to double until 2020  Large investments in accommodation, ski- resorts, city hotels, activity companies and infrastructure required  Opportunities for; Property developers, real estate investors, activity companies, hotel and accommodation companies, food tourism, travel operators, tourism entrepreneurs, etc.

25. Regional Partner Västerbotten Investment Agency (VIA) is a regional investment promotion agency dedicated to make the Västerbotten province the most attractive choice for foreign investors and companies thinking about establishing or expanding their business operations in Sweden. With expertise in several key sectors, VIA offers information about business opportunities as well as assistance throughout the investment and establishment process. VIA is a regional partner to the government agency Invest Sweden. - Grow your business via Västerbotten! VIA Västerbotten

26. Regional Partner 26 Västbotten offers  Strategic alliance  Joint venture  Shared product development  M&A  Swedish R&D center  Nordic sales and support  Branch office  Regional HQ  Arrange investor meetings  Identify opportunities  Find syndication partners  Matchmaking  Market and industry info  Establishment support Types of investment:How VIA can assist:

27. Regional Partner 27 Next steps  Define: You specify what you are looking for. Specific sector, type of investment, preferred type of company or partnership, etc.  Search: We use our network to find options for you. Could be companies to partner with, IP to acquire, R&D projects to join...  Meet: We set up meetings for you with Swedish companies. - On location in Sweden - By phone or online video conference

28. Regional Partner Contactinformation: Västerbotten Investment Agency (VIA) is a regional investment promotion agency dedicated to make the Västerbotten province the most attractive choice for foreign investors and companies thinking about establishing or expanding their business operations in North Sweden. Karolina Andersson Marketing Coordinator Phone +46 72 71 76 842 Karolina.andersson@viavasterbotten.se www.viavasterbotten.se Contact information Västerbotten Investment Agency (VIA) is a regional investment promotion agency dedicated to make the Västerbotten province the most attractive choice for foreign investors and companies thinking about establishing or expanding their business operations in North Sweden.