1. Putting Web 2.0 to Work Web 2.0 Expo 2009 SF Ross Mayfield Chairman, President & Co-founder ross.mayfield@socialtext.com

2. About Socialtext Founded in 2002, first vendor in the Enterprise 2.0 market Gartner #1 Visionary: Team Collaboration and Social Software Offices in Palo Alto, NYC, London 5,000+ customers worldwide Social Networking connected with Collaboration as a Service

3. Wikis & Blogs Social Networks Dashboards & Widgets What People Expect, When They Work Micro-blogging

4. What can they tools do at work? How do these apply in the business world? Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/

5. Enterprise 2.0 Freeform Social Software Adapted for Organizations –Search –Linking –Tagging –Extensions –Signals Organizations Are Made Of People

6. Enterprise 2.0 Social IntranetsSocial Extranets Social Media

7. Patterns are Evolving Enterprise 1.0Enterprise 2.0 Document-centricPeople-centric StructuredFreeform TaxonomyFolksonomy FoldersTagging Knowledge ManagementKnowledge Sharing Need-to-knowNeed-to-share One-to-manyMany-to-many CentralizedDistributed Top downEmergent HeavyweightLightweight RigidFlexible Long time-to-market cyclesShort time-to market cycles

8. Search Isn’t the Answer The average employee spends 1 day/week searching for people and information Search provides results, not answers Discovery, however, provides answers, sometimes from people. And context.

9. How do our employees know what needs time and attention? Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/

10. How do we work together to make the group productive? Photo Credit: http://www.flickr.com/photos/wheatfields/116810137

11. How do we efficiently share information, questions and context with the people in your company?

12. How do our people discover connections, knowledge and experts? Photo Credit: http://www.flickr.com/photos/salendron/947936275/

13. Near Time Social Messaging New, and near real-time Ideas spread like wildfire Organizations move faster New Old AsynchronousReal Time

14. Human Resourcefulness Are your humans resourceful? TransUnion saved $2.5m in 5 months with Socialtext, CTO estimates $5-8m in 2009 How? People working together to solve their own problems

15. Social Software Platform Socialtext Dashboard Personalized and customizable widget-based dashboard -- manage your attention efficiently and effectively Socialtext Workspace Wiki Workspaces and Collaborative Weblogs flexible collaboration to participate, re-use and create faster Socialtext People Social networking for employees, partners & customers -- discover connections, knowledge and experts Socialtext Signals Social Messaging -- Share links, Q&A and context

16. Q&A Free Trial at Socialtext.com ross.mayfield@socialtext.com