1. Lifestyle Adverts By Paul McMahon

2. Aims  To explore the making of “Lifestyle” format adverts

3. Objectives  Be the end of this week we should be able to:  Understand what a “lifestyle” format advert is  Plan one  Produce one  Evaluate how it all went

4. Recap  Product-Information Advert  Product-Image Advert  Personalised Format Advert

5. Lifestyle adverts  Combine the ideas of a product-image advert with a personalised advert  This means:  The product is being used by people and is the centre of attention  Ideas are associated to the product by the way the product is used

6. Lifestyle adverts  In “Lifestyle” format adverts people using the product are made to look  Relaxed  Sophisticated  Handsome/beautiful  Rich  Cool  Strong  Young  The product makes you look good socially

7. Lifestyle adverts  This means showing lots of people using the product in many circumstances over the 30 second of advert  The weight of numbers suggest “everyone is using this product and it is great”  Repetition of use gets the audience trained in how to use the product  And also how to behave when doing so!

8. Examples  http://www.youtube.com/watch?v=3zFPcWsmH 1g http://www.youtube.com/watch?v=3zFPcWsmH 1g http://www.youtube.com/watch?v=3zFPcWsmH 1g  http://www.youtube.com/watch?v=fqXNrFeIMvI http://www.youtube.com/watch?v=fqXNrFeIMvI  http://www.youtube.com/watch?v=ThDBf14qPs c http://www.youtube.com/watch?v=ThDBf14qPs c http://www.youtube.com/watch?v=ThDBf14qPs c  http://www.youtube.com/watch?v=lrB7mJjonW 0 http://www.youtube.com/watch?v=lrB7mJjonW 0 http://www.youtube.com/watch?v=lrB7mJjonW 0  http://www.youtube.com/watch?v=po0jY4WvCI c http://www.youtube.com/watch?v=po0jY4WvCI c http://www.youtube.com/watch?v=po0jY4WvCI c

9. Make one  Everyone needs  An ideas list  A storyboard  A production made in a group  Your own edit  An evaluation of how it all went