1. By Beth Hales

2. Product information Product Image Personalised Format Lifestyle format advert

3. The product is helping the subject. The Product takes on a human from. We see the product at its best. A lot more appealing to the consumer. http://www.youtube.com/watch?v=c5kVc3pagK U http://www.youtube.com/watch?v=c5kVc3pagK U

4. The Solution

5. In my group we did an advert on coke. In this advert the scenario was that a member of staff in an office was being talked down to by her boss and she took a sip of coke and got this overwhelming feeling of confidence and told he boss to “shut up!” The idea for this advert was to show how coke can give you energy when you need it most.

6. Mainly focus on humans using the product. Combination between product image and personalised format adverts Associate the product with a particular kind of “Consumption Style” http://www.youtube.com/watch?v=heV0CNzC9 OI

8. Contrasts: Different target audiences. Product always in frame (personalised) Compare: They are both advertising a product.

9. Nike Shoes Lifestyle format Focus on people wearing the shoes Close up of the shoes