1. 15 Ideas to Jumpstart Non-Marketing Staff Presenters from The Bar Association of San Francisco: Kallie Donahoe, Director, Barristers Club Kerstin Firmin, Creative Manager Sayre Happich, Assistant Communications Director and Social Media Manager

2. The Game Plan

3. Email Marketing Calendar (the old fashioned way) Do something without technology! We use a printed large scale calendar Shared between departments Shows you visually - what, when, and who!

4. Write “Top Five Reasons to Attend” Article for Conferences/Events

5. Write “Top Five Reasons to Attend” Article/Content for Conferences/Events

6. Build a Marketing Arc Before the event Event teasers Top reasons to attend At the event Record the event Collect feedback After the event Event take-aways Repurpose slides EVENT

7. Twitter: Using Your 140 Characters Wisely Image by Knockknockstuff.com

8. Twitter: Using Your 140 Characters Wisely Most definitely, do not use all 140 characters! Aim for 70-100 characters or less Tweets that use 70-100 characters have a 17% higher engagement rate Engagement = RT, Favorites, click on links in your tweet

9. Twitter: Using Your 140 Characters Wisely Always try and use event-related Twitter handles and hashtags No: Join us 5/6 for our annual seminar on real estate law: www.sfbar.org/calendar www.sfbar.org/calendar Yes: Join us 5/6 for #realestatelaw seminar. Spkrs from @mofollp @orrick @google: www.sfbar.org/calendar www.sfbar.org/calendar

10. Make it easy to share Make it easy for people to spread the word. Create a promotion sheet with: Web address, Twitter handle, hashtags Sample listserv and Facebook posts Sample tweets Participant quotes

11. Make it easy to share

12. Use Volunteers to Market Encourage volunteers to market events for you: Board Members Section Chairs Active Volunteers Have them invite their own networks and connections

13. Use Staff to Market Educate staff about upcoming events Especially staff outside the department hosting the event Educate anyone around your registration tables

14. Print is back! Print is hot Print is cheap Print is catchy

15. Print is back! Before After

16. Using LinkedIn: Don’t Forget About Profiles

18. Use “Awareness” Days/Weeks/Months and Holidays to Complement Your Marketing Efforts

21. Cross-marketing Events

22. Bundling & Bootcamps

23. Bundling & Boot Camps Most Popular

24. Analyze it! See what works best and do more of that Social media analytics Email Analytics Google Analytics

25. Analyze it! See which marketing efforts work – with the Google Analytics “Source/Medium” column Twitter Maildog Blog

26. Sunsetting

27. Questions? Contact Us! Kallie – kdonahoe@sfbar.orgkdonahoe@sfbar.org Kerstin – kfirmin@sfbar.orgkfirmin@sfbar.org Sayre – shappich@sfbar.orgshappich@sfbar.org

28. Resources #3 #4 Sample “Top Reasons” and other “marketing arc” articles: Spring Mediation Training: A Conversation with Ron Kelly http://blog.sfbar.org/2015/01/14/spring-mediation-training-a-conversation-with-ron-kelly/ http://blog.sfbar.org/2015/01/14/spring-mediation-training-a-conversation-with-ron-kelly/ Use Your iPhone6 for Better Presentations http://blog.sfbar.org/2015/01/26/use-your-iphone6-for-better-presentations/ http://blog.sfbar.org/2015/01/26/use-your-iphone6-for-better-presentations/ How Judges Decide: January 12 Evening CLE Seminar http://blog.sfbar.org/2015/01/06/how-judges-decide-january-12-evening-cle-seminar http://blog.sfbar.org/2015/01/06/how-judges-decide-january-12-evening-cle-seminar Barristers Annual Meeting is Friday, November 7 http://blog.sfbar.org/2014/10/27/barristers-annual-meeting-is-friday-november-7/ http://blog.sfbar.org/2014/10/27/barristers-annual-meeting-is-friday-november-7/ The Event of the Season: JDC Gala is on September 18 http://blog.sfbar.org/2014/08/25/the-event-of-the-season-jdc-gala-is-on-september-18/ http://blog.sfbar.org/2014/08/25/the-event-of-the-season-jdc-gala-is-on-september-18/ #4 16 pieces of content that can be derived from your webinar, via BeaconLive: https://blog.bufferapp.com/optimal-length-social-media https://blog.bufferapp.com/optimal-length-social-media #5 2.The Optimal Length for Every Social Media Update and More, via Buffer: http://www.beaconlive.com/blog/16-pieces-of-content-that-can-be-derived-from-your-webinar http://www.beaconlive.com/blog/16-pieces-of-content-that-can-be-derived-from-your-webinar #6 Event Promotion sheet sample from Ms. JD: http://blog.sfbar.org/wp-content/uploads/2015/02/Conference- Promotion-Sheet.docxhttp://blog.sfbar.org/wp-content/uploads/2015/02/Conference- Promotion-Sheet.docx #11 Awareness Days, Weeks and Months: http://en.wikipedia.org/wiki/List_of_commemorative_months or http://www.nptechforgood.com/2014/12/16/annual-calendar-of-social-good-and-cause-campaigns/http://en.wikipedia.org/wiki/List_of_commemorative_months http://www.nptechforgood.com/2014/12/16/annual-calendar-of-social-good-and-cause-campaigns/