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Five Easy Steps To Getting Started Social Media. o 15m people in the UK use Twitter o Over 10m businessmen and women have profiles on LinkedIn o 33m people.

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Presentation on theme: "Five Easy Steps To Getting Started Social Media. o 15m people in the UK use Twitter o Over 10m businessmen and women have profiles on LinkedIn o 33m people."— Presentation transcript:

1 Five Easy Steps To Getting Started Social Media

2 o 15m people in the UK use Twitter o Over 10m businessmen and women have profiles on LinkedIn o 33m people use Facebook at least once per month o LinkedIn (1 st ) and Twitter (2 nd ) are the best drivers of traffic to your website o Nationally 65 per cent of traffic to all corporate websites comes from LinkedIn Some important stats

3 o It’s free o Connection to a global network of potential customers o Keep your profile high o Keep up to date with what your competitors are doing o Target new recruits o Share your good news Why use social media?

4 1) Choose a user name which reflects your 2) In 160 characters describe your business 3) Chose a profile picture and header image 4) Get following people 5)Start posting Tweets about your business - remember this is the free way to promote what you do Five steps to Twitter

5 Examples of Twitter profiles

6

7 What to Tweet… News about your business Recruitment Links to and scans of media coverage Your web address – encourage people to visit it Company offers Attendance at regional events Anything that will promote your business

8 What to Tweet…sharing links

9 Remember the # Hash tags are attached to any tweets which lots of people are talking about: ‘trending’ This could be a national event or programme – #GNR2014 #XFactor #Scotland Are also used for industry sectors, for example #manufacturing #engineering #automotive People interested in these areas will see them and share them

10 What’s trending today???

11 o Increased traffic to your website (Google Analytics) o More followers on Twitter/re-tweets of posts you’ve shared o Connection invitations and likes and shares of posts on LinkedIn o Twitter Analytics (My Week on Twitter) How to know if it works??

12 My Week on Twitter

13 Don’t put it off – social media will support your business growth. If you are interested in learning more about it or would like help in getting started, contact myself, Valda or Joanne Urquhart-Arnold at Business Durham: Business Durham workshops Or please feel free to contact us directly... What Next

14 Thank You Questions?


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