1. © 2009 McGraw-Hill Ryerson Limited 3-1 Chapter 3 Buying and Selling Securities Getting started Getting started Brokerage accounts Brokerage accounts Short sales Short sales Investor objectives, constraints, and strategies Investor objectives, constraints, and strategies

2. © 2009 McGraw-Hill Ryerson Limited 3- 2 Getting Started (c) Buy 100 Shares of Disney at $60 per share (c) Buy 100 Shares of Disney at $60 per share (e) $3,950 Cash in Account $6,000 Stock In Account (e) $3,950 Cash in Account $6,000 Stock In Account (d) Pay Commission, Say $50 (d) Pay Commission, Say $50 (b) Deposit $10,000 into account (b) Deposit $10,000 into account (a) Open a brokerage or trading account (a) Open a brokerage or trading account

3. © 2009 McGraw-Hill Ryerson Limited 3- 3 Choosing a Broker Brokers are traditionally divided into three groups: Brokers are traditionally divided into three groups: 1. full-service brokers 2. discount brokers 3. deep-discount brokers These three groups can be distinguished by the level of service provided, as well as the level of commissions charged. These three groups can be distinguished by the level of service provided, as well as the level of commissions charged. As the brokerage industry becomes more competitive, the differences among broker types continues to blur. As the brokerage industry becomes more competitive, the differences among broker types continues to blur. Another important change is the rapid growth of online brokers, also known as e-brokers or cyberbrokers. Another important change is the rapid growth of online brokers, also known as e-brokers or cyberbrokers. Online investing has really changed the brokerage industry. Online investing has really changed the brokerage industry. slashing brokerage commissions slashing brokerage commissions providing investment information providing investment information Customers place buy and sell orders over the Internet Customers place buy and sell orders over the Internet

4. © 2009 McGraw-Hill Ryerson Limited 3- 4 Choosing a Broker

5. © 2009 McGraw-Hill Ryerson Limited 3- 5 Canadian Investor Protection Fund Canadian Investor Protection Fund (CIPF): Insurance fund covering investors’ brokerage accounts with member firms. Canadian Investor Protection Fund (CIPF): Insurance fund covering investors’ brokerage accounts with member firms. Most brokerage firms belong to the CIPF, which insures each account for up to $1,000,000 for losses of securities, commodity and futures contracts. Most brokerage firms belong to the CIPF, which insures each account for up to $1,000,000 for losses of securities, commodity and futures contracts. Important: The CIPF does not guarantee the value of any security (unlike CDIC coverage). Important: The CIPF does not guarantee the value of any security (unlike CDIC coverage). Rather, CIPF protects whatever amount of cash and securities that were in your account, in the event of fraud or other failure. Rather, CIPF protects whatever amount of cash and securities that were in your account, in the event of fraud or other failure.

6. © 2009 McGraw-Hill Ryerson Limited 3- 6 Broker-Customer Relations There are several important things to remember when you deal with a broker: There are several important things to remember when you deal with a broker: Any advice you receive is not guaranteed. Any advice you receive is not guaranteed. Your broker works as your agent and has a legal duty to act in your best interest. Your broker works as your agent and has a legal duty to act in your best interest. However, brokerage firms make profits from brokerage commissions. However, brokerage firms make profits from brokerage commissions. Your account agreement will probably specify that any disputes will be settled by arbitration and that the arbitration is final and binding. Your account agreement will probably specify that any disputes will be settled by arbitration and that the arbitration is final and binding.

7. © 2009 McGraw-Hill Ryerson Limited 3- 7 Brokerage Accounts A Cash account is a brokerage account in which securities are paid for in full. A Cash account is a brokerage account in which securities are paid for in full. A Margin account is a brokerage account in which, subject to limits, securities can be bought and sold short on credit. A Margin account is a brokerage account in which, subject to limits, securities can be bought and sold short on credit. (more on selling short later)

8. © 2009 McGraw-Hill Ryerson Limited 3- 8 Margin Accounts In a margin purchase, the portion of the value of an investment that is not borrowed is called the margin. Of course, the portion that is borrowed incurs an interest charge. In a margin purchase, the portion of the value of an investment that is not borrowed is called the margin. Of course, the portion that is borrowed incurs an interest charge. This interest is based on the broker’s call money rate. This interest is based on the broker’s call money rate. The call money rate is the rate brokers pay to borrow money to lend to customers in their margin accounts. The call money rate is the rate brokers pay to borrow money to lend to customers in their margin accounts. Example: Margin Accounts, The Balance Sheet Example: Margin Accounts, The Balance Sheet You buy 1,000 Wal-Mart shares at $24 per share. You buy 1,000 Wal-Mart shares at $24 per share. You put up $18,000 and borrow the rest. You put up $18,000 and borrow the rest. Amount borrowed = $24,000 – $18,000 = $6,000 Amount borrowed = $24,000 – $18,000 = $6,000 Margin = $18,000 / $24,000 = 75% Margin = $18,000 / $24,000 = 75%

9. © 2009 McGraw-Hill Ryerson Limited 3- 9 Example: Margin Accounts, The Balance Sheet Assets Liabilities and Account Equity 1,000 Shares, WMT $24,000 Margin Loan $6,000 $6,000 Account Equity $18,000 Total$24,000Total$24,000

10. © 2009 McGraw-Hill Ryerson Limited 3- 10 Margin Accounts In a margin purchase, the minimum margin that must be supplied is called the initial margin. In a margin purchase, the minimum margin that must be supplied is called the initial margin. The maintenance margin is the margin amount that must be present at all times in a margin account. The maintenance margin is the margin amount that must be present at all times in a margin account. When the margin drops below the maintenance margin, the broker can demand more funds. This is known as a margin call. When the margin drops below the maintenance margin, the broker can demand more funds. This is known as a margin call.

11. © 2009 McGraw-Hill Ryerson Limited 3- 11 Example: The Workings of a Margin Account, I Your margin account requires: Your margin account requires: an initial margin of 50%, and an initial margin of 50%, and a maintenance margin of 30% a maintenance margin of 30% A Share in Miller, Moore and Associates (WHOA) is selling for $50. You have $20,000, and you want to buy as much WHOA as you can. A Share in Miller, Moore and Associates (WHOA) is selling for $50. You have $20,000, and you want to buy as much WHOA as you can. You may buy up to $20,000 / 0.5 = $40,000 worth of WHOA. You may buy up to $20,000 / 0.5 = $40,000 worth of WHOA.

12. © 2009 McGraw-Hill Ryerson Limited 3- 12 Workings of a Margin Account Assets Liabilities and Account Equity 800 Shares of WHOA @ $50 $40,000 Margin Loan $20,000 Account Equity $20,000 Total$40,000Total$40,000

13. © 2009 McGraw-Hill Ryerson Limited 3- 13 Example: The Workings of a Margin Account, II After your purchase, shares of WHOA fall to $35. After your purchase, shares of WHOA fall to $35. New margin = $8,000 / $28,000 = 28.6% New margin = $8,000 / $28,000 = 28.6% It is less than the margin (28.6% < 30% ) It is less than the margin (28.6% < 30% ) Therefore, you are subject to a margin call. Therefore, you are subject to a margin call.

14. © 2009 McGraw-Hill Ryerson Limited 3- 14 Example: The Workings of a Margin Account, II Assets Liabilities and Account Equity 800 Shares of WHOA @ $35 $28,000 Margin Loan $20,000 Account Equity $8,000 $8,000 Total$28,000Total $28,000

15. © 2009 McGraw-Hill Ryerson Limited 3- 15 Example: The Effects of Margin, I. You have $30,000 in a margin account that requires 60% initial margin. You can buy $50,000 of stock with this account (why?). You have $30,000 in a margin account that requires 60% initial margin. You can buy $50,000 of stock with this account (why?). Your borrowing rate from your broker is 6.00%. Your borrowing rate from your broker is 6.00%. Suppose you buy 1,000 shares of TD Bank, for $50/share. Suppose you buy 1,000 shares of TD Bank, for $50/share. Assume no dividends, and that your borrowing rate is still 6.00%, what is your return if in one year, stock is selling for $60 per share. Assume no dividends, and that your borrowing rate is still 6.00%, what is your return if in one year, stock is selling for $60 per share. Your investment is worth $60,000. Your investment is worth $60,000. You owe 6% on the $20,000 you borrowed: $1,200. You owe 6% on the $20,000 you borrowed: $1,200. If you pay off the loan with interest, your account balance is: If you pay off the loan with interest, your account balance is: $60,000 – $21,200 = $38,800. You started with $30,000. You started with $30,000. Therefore, your return is $8,800 / $30,000 = 29.33%. Therefore, your return is $8,800 / $30,000 = 29.33%. Suppose TD stock was selling for $40 per share instead of $60 per share? What is your return? Suppose TD stock was selling for $40 per share instead of $60 per share? What is your return?

16. © 2009 McGraw-Hill Ryerson Limited 3- 16 Example: The Effects of Margin TD stock is selling for $60 per share, but you did not borrow from your broker. TD stock is selling for $60 per share, but you did not borrow from your broker. You started with $30,000, which means you were able to buy $30,000 / $50 = 600 shares. You started with $30,000, which means you were able to buy $30,000 / $50 = 600 shares. Your investment is now worth $36,000. Your investment is now worth $36,000. Therefore, your return is $6,000 / $30,000 = 20.00%. Therefore, your return is $6,000 / $30,000 = 20.00%. Suppose TD is selling for $40 per share instead of $60 per share. What is your return in this case? Suppose TD is selling for $40 per share instead of $60 per share. What is your return in this case?

17. © 2009 McGraw-Hill Ryerson Limited 3- 17 Example: How Low Can it Go? Suppose you want to buy 200 shares of Anheuser Busch (BUD) at $50 per share. Suppose you want to buy 200 shares of Anheuser Busch (BUD) at $50 per share. Total cost: $10,000, You have only $6,000—so you must borrow $4,000. Total cost: $10,000, You have only $6,000—so you must borrow $4,000. Suppose your broker requires a maintenance margin of 30%. Suppose your broker requires a maintenance margin of 30%. Your initial margin is $6,000/$10,000 = 60%. At what price will you receive a margin call? Your initial margin is $6,000/$10,000 = 60%. At what price will you receive a margin call?

18. © 2009 McGraw-Hill Ryerson Limited 3- 18 Example: How Low Can it Go? Answer. This will happen when the price of Anheuser Busch drops to $28.57. How so? Well, This will happen when the price of Anheuser Busch drops to $28.57. How so? Well,

19. © 2009 McGraw-Hill Ryerson Limited 3- 19 Hypothecation and Street Name Registration Hypothecation is the act of pledging securities as a collateral against a loan. Hypothecation is the act of pledging securities as a collateral against a loan. This pledge is needed so that the securities can be sold by the broker if the customer is unwilling or unable to meet a margin call. This pledge is needed so that the securities can be sold by the broker if the customer is unwilling or unable to meet a margin call. Street name registration is an arrangement under which a broker is the registered owner of a security. (You, as the account holder are the “beneficial owner.”) Street name registration is an arrangement under which a broker is the registered owner of a security. (You, as the account holder are the “beneficial owner.”)

20. © 2009 McGraw-Hill Ryerson Limited 3- 20 Other Account Issues, I. Trading accounts can also be differentiated by the ways they are managed. Trading accounts can also be differentiated by the ways they are managed. Advisory account - You pay someone else to make buy and sell decisions on your behalf. Advisory account - You pay someone else to make buy and sell decisions on your behalf. Wrap account - All the expenses associated with your account are “wrapped” into a single fee. Wrap account - All the expenses associated with your account are “wrapped” into a single fee. Discretionary account - You authorize your broker to trade for you. Discretionary account - You authorize your broker to trade for you. Asset management account - Provide for complete money management, including check-writing privileges, credit cards, and margin loans. Asset management account - Provide for complete money management, including check-writing privileges, credit cards, and margin loans. To invest in financial securities, you do not need an account with a broker. To invest in financial securities, you do not need an account with a broker. One alternative is to buy securities directly from the issuer. One alternative is to buy securities directly from the issuer. Another alternative is to invest in mutual funds. Another alternative is to invest in mutual funds.

21. © 2009 McGraw-Hill Ryerson Limited 3- 21 Short Sales, I. Note that an investor who buys and owns shares of stock is said to be “long the stock” or to have a “long position.” Short Sale is a sale in which the seller does not actually own the security that is sold. Short Sale is a sale in which the seller does not actually own the security that is sold. Borrow shares from someone Borrow shares from someone Sell the Shares in the market Sell the Shares in the market Buy shares From the market Buy shares From the market Return the shares Return the shares TodayIn the Future

22. © 2009 McGraw-Hill Ryerson Limited 3- 22 Short Sales, II. An investor with a long position benefits from price increases. An investor with a long position benefits from price increases. Easy to understand Easy to understand You buy today at $34, and sell later at $57, you profit! You buy today at $34, and sell later at $57, you profit! Buy low, sell high Buy low, sell high An investor with a short position benefits from price decreases. An investor with a short position benefits from price decreases. Also easy to understand Also easy to understand You sell today at $83, and buy later at $27, you profit. You sell today at $83, and buy later at $27, you profit. Sell high, buy low Sell high, buy low

23. © 2009 McGraw-Hill Ryerson Limited 3- 23 Example: Short Sales, I. You short 100 share of Sears shares at $30 per share. You short 100 share of Sears shares at $30 per share. Your broker has a 50% initial margin and a 40% maintenance margin on short sales. Your broker has a 50% initial margin and a 40% maintenance margin on short sales. Value of stock borrowed that will be sold short = $30 × $100 = $3,000 Value of stock borrowed that will be sold short = $30 × $100 = $3,000 Assets Liabilities and Account Equity Sale Proceeds Sale Proceeds $ 3,000 Short Position Short Position $ 3,000 $ 3,000 Initial Margin Deposit Initial Margin Deposit $ 1,500 Account Equity Account Equity $ 1,500 $ 1,500 Total Total $ 4,500 Total Total $ 4,500 $ 4,500

24. © 2009 McGraw-Hill Ryerson Limited 3- 24 Example: Short Sales, II. Sears stock falls to $20 per share. Sears stock falls to $20 per share. Sold at $30, value today is $20, so you are "ahead" by $10 per share, or $1,000. Sold at $30, value today is $20, so you are "ahead" by $10 per share, or $1,000. Also, new margin: $2,500 / $2,000 = 125% Also, new margin: $2,500 / $2,000 = 125% Assets Liabilities and Account Equity Sale Proceeds $ 3,000 Short Position Short Position $ 2,000 $ 2,000 Initial Margin Deposit $ 1,500 Account Equity Account Equity $ 2,500 $ 2,500 Total Total $ 4,500 Total Total $ 4,500 $ 4,500

25. © 2009 McGraw-Hill Ryerson Limited 3- 25 Example: Short Sales, III. Sears stock price rises to $40 per share. Sears stock price rises to $40 per share. You sold short at $30, stock price is now $40, you are "behind" by $10 per share, or $1,000. You sold short at $30, stock price is now $40, you are "behind" by $10 per share, or $1,000. Also: new margin = $500 / $4,000 = 12.5% < 40% Therefore, you are subject to a margin call. Also: new margin = $500 / $4,000 = 12.5% < 40% Therefore, you are subject to a margin call. Assets Liabilities and Account Equity Sale Proceeds $ 3,000 Short Position Short Position $ 4,000 $ 4,000 Initial Margin Deposit $ 1,500 Account Equity Account Equity $ 500 $ 500 Total $ 4,500 Total Total $ 4,500 $ 4,500

26. © 2009 McGraw-Hill Ryerson Limited 3- 26 More on Short Sales Short interest is the amount of common stock held in short positions. Short interest is the amount of common stock held in short positions. In practice, short selling is quite common and a substantial volume of stock sales are initiated by short sellers. In practice, short selling is quite common and a substantial volume of stock sales are initiated by short sellers. Note that with a short position, you may lose more than your total investment, as there is no theoretical limit to how high the stock price may rise. Note that with a short position, you may lose more than your total investment, as there is no theoretical limit to how high the stock price may rise.

27. © 2009 McGraw-Hill Ryerson Limited 3- 27 Short Selling Report from The TSX

28. © 2009 McGraw-Hill Ryerson Limited 3- 28 Investment Objectives Fundamental Question: Why invest at all? Fundamental Question: Why invest at all? We invest today to have more tomorrow. We invest today to have more tomorrow. Investment is simply deferred consumption. Investment is simply deferred consumption. We choose to wait because we want more to spend later. We choose to wait because we want more to spend later. In formulating investment objectives, the individual must balance return objectives with risk tolerance. In formulating investment objectives, the individual must balance return objectives with risk tolerance. Investors must think about risk and return. Investors must think about risk and return. Investors must think about how much risk they can handle. Investors must think about how much risk they can handle.

29. © 2009 McGraw-Hill Ryerson Limited 3- 29 Investor Constraints Resources What is the minimum sum needed? What are the associated costs? Horizon. When do you need the money? Liquidity. How high is the possibility that you need to sell the asset quickly? Taxes Which tax bracket are you in? Special circumstances. Does your company provide any incentive? What are your regulatory and legal restrictions? Investment Strategies and Policies Investment management. Should you manage your investments yourself? Market timing. Should you try to buy and sell in anticipation of the future direction of the market? Asset allocation. How should you distribute your investment funds across the different classes of assets? Security selection. Within each class, which specific securities should you buy?

30. © 2009 McGraw-Hill Ryerson Limited 3- 30 Useful Internet Sites www.bearmarketcentral.com (a reference for short selling) www.bearmarketcentral.com (a reference for short selling) www.bearmarketcentral.com www.moneycentral.msn.com (a reference for risk aversion) www.moneycentral.msn.com (a reference for risk aversion) www.moneycentral.msn.com www.sharebuilder.com (a reference for opening a brokerage account) www.sharebuilder.com (a reference for opening a brokerage account) www.sharebuilder.com www.individual.ml.com (a risk tolerance questionnaire from Merrill Lynch) www.individual.ml.com (a risk tolerance questionnaire from Merrill Lynch) www.individual.ml.com www.money-rates.com (a reference for current broker call money rate) www.money-rates.com (a reference for current broker call money rate) www.money-rates.com