2. Tutorial: IEEE CSI Business Development Workshop Creating Synergies Michelle Lacourciere Sirona Haiti, S.A.

3. Synergy: Who Are the Players? Sirona Village/Local NGO Funding Organizations IEEE/CSI Local Government

4. Synergy: Roles and Responsibilities 1.Show up, literally. 2.Fight history: Never break a promise. 3.Seek balance for Maximum Benefit. 4.Find a place at the table at every level. 5.Demonstrate Accountability at every level. Sirona Village/Local NGO Funding Organizations IEEE/CSI Local Government

5. Bottom to Top=Strong Foundation 1.Working from the village level up drives success. 2.Showing up, and returning, critical. 3.Under-promise & Over-deliver 4.Reasonable & Achievable Milestones are Critical 5.Ownership component critical 6.Communication Essential 7.Expect to fail

6. Village Relationship: Understanding The Market 1.Market Survey Goal: Price Point 2.Market Survey Process: Haitian to Haitian, by Interview, Nationwide 3.Consumer Market Research: Finding the Right Product

7. Branding 1.Create a Haitian Brand 2.Logos and Art Prepared 3.Pictographs Generated

8. IEEE Relationship 1.Understand Roles: IEEE/CSI develops the technology and seed- funds pilot equipment, expansion is responsibility of Partner Organization 2.Expectation is High: Assembly and Scale to 1 Million People in 5 years 3.Accountability and Transparency Are Critical 4.All Feedback Improves Future Iterations of Program 5.Partner Responsible for Communicating to IEEE 6.IEEE Provides Technical Support

9. Evolution of IEEE/Sirona Relationship

10. Synergy with Local Government 1.Government Characteristics: Unstable & Underfunded 2.Monopolized Government Utilities Perceive Competition 3.Synergy Created by Collaboration with Government: This Program Stabilizes Local Government 4.Synergy Created by Collaboration with Utilities: This Program Augments Inadequate National Utilities

11. Gov. of Haiti/Sirona Relationship Sirona/IEEE Connect with GOH Regarding Pilot Sirona Invited to GOH Energy Sector Strategic Planning Conference Rural Electricity Program defined in GOH Strategic Plan and Included in Presidential Energy Campaign

12. Creating Synergy With Funding Organizations 1.Identify Funders and Funding Range 2.Begin Communication pre-Pilot 3.Identify Connections Between Government Officials and Funding Organizations: Work From Both Sides 4.Volunteer Time/Expertise to Larger Organizations for Visibility 5.Check In Regularly

13. Evolution of Funders/Sirona Relationship Sirona/IEEE IEEE Funded Pilot USAID $250K St. Marc 747 Points of Light Grant $400K Assembly Facility Grant UNEP Cote du Sud Initiative: $500K End of Grid E-Stores Clinton Bush Haiti Fund

14. Synergy: Chain of Events Sirona Village/Local NGO Funding Organizations Watching Progress IEEE/CSI Local Government Watching Progress Designed an affordable, durable, mobile and theft proof product Created Culturally Appropriate Business Plan Created Strong Haitian to Haitian Network Successful Pilot, Lessons learned added to design Branding Strategy creates a local product Formed and Registered a Haitian Corporation

15. Evolution of Synergy Built Foundational Funding Partner Relationships: USAID, UNEP Added to President’s Energy Campaign & Energy Sector Strategic Plan Integrated our program into UNEP and EDH (National) Utility Programs Started Local Assembly to lower price, begin scaling & create jobs Sirona Village/Local NGO Funding Organizations Local Government IEEE/CSI Watching Progress