1. The Dental Blog The Midtown Dentistry Notes

2. What is a blog? a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.

3. Blogs are an important way to: get prospects relevant information that establishes your expertise. get prospects relevant information that establishes your expertise. show your personality through your writing. show your personality through your writing. build SEO value for your website. build SEO value for your website.

4. Blogs are an important way to: Do something different to stand out from the crowd. Do something different to stand out from the crowd. Writing a good quality dental health blog, and having it easily visible on your website, demonstrates to your website visitors that your practice is actively helping the local people with the dental health… Writing a good quality dental health blog, and having it easily visible on your website, demonstrates to your website visitors that your practice is actively helping the local people with the dental health… A blog helps your website to look lived in, it helps it to look fresh and keeps you up-to-date with relevant information for your visitors. A blog helps your website to look lived in, it helps it to look fresh and keeps you up-to-date with relevant information for your visitors.

5. What clients want from a dental blog Address their problems. Address their problems. Write to and about the patient. Write to and about the patient. stick to a single subject per blog. stick to a single subject per blog. Neat and clear – Short, Easy English with No typos or errors. Neat and clear – Short, Easy English with No typos or errors. Watch 4 Ways NOT To Get Dental Blog Readers4 Ways NOT To Get Dental Blog Readers

6. In other words - What clients want is: 1. A catchy title. 2. Visual effect (GOOD pictures and/or video) 3. Usefulness (people who read it have a take-away) 4. Readability (not grammatical perfection) Watch 4 Ways NOT To Get Dental Blog Readers4 Ways NOT To Get Dental Blog Readers

7. Examples of Dental Blogs The secret how to prevent bad breath. The secret how to prevent bad breath. How to floss better than anyone. How to floss better than anyone. Can sleep apnea cause Impotence? Can sleep apnea cause Impotence? Are crooked teeth healthy teeth? Are crooked teeth healthy teeth? How to clean your teeth properly. How to clean your teeth properly. The 3 ways to straighten crooked teeth. The 3 ways to straighten crooked teeth.

8. how to write a dental blog Paragraph One, Attention: Start with a headline and statement that will grab your readers’ attention. A startling statistic or statement can make a good first impression. Example – Are You in the Top 1%? Discuss how only one percent of humans to through life without having a cavity. Paragraph Two, Interest: Build on your opening statement with interesting data and facts. Incorporate a testimonial or case description. incorporate bullet points to create a visually interesting and scannable format. Example – Common causes of tooth decay, how decay develops, little-known facts about S. mutans and the effects of untreated decay Paragraph Three, Desire: What do you want your reader to do or desire as a result of your blog post? Develop an emotional connection to your reader in this paragraph, and be persuasive to achieve your goal. Example – Discuss how modern tooth-colored composite resin fillings can make you look like you never had a cavity Paragraph Four, Action: Tell your readers how to act upon the desire you created in them. Example: This is where you say your name, expertise, dental office, and how to contact you for an appointment

9. Tips for Dental Blogs Include keywords that attract the most interest like “Houston dentist” Include keywords that attract the most interest like “Houston dentist” Use subheadings Use subheadings Link keywords to related website pages in midtowndentistry.com Link keywords to related website pages in midtowndentistry.com Post your blog’s URL link to your Google + and Facebook page Post your blog’s URL link to your Google + and Facebook page

10. SAMPLE BLOG From MIDTOWNDENTISTRY.COM VIDEO

11. For More Information MIDTOWNDENTISTRY.COM/TRAINING