2. What is Mobile Computing? human–computer interaction by which a computer is expected to be transported during normal usage MDV

3. to sell the adoption of mobile apps in order to take advantage of the expanding capabilities of mobile computing MDV

4. IN THE BEGINNING, GOD CREATED.... Victorian Internet -- electric telegraph BTG

5. Interface Message Processor BTG

19. Game Changer MDV

21. So what does this mean for business? MDV

22. The Implications of Mobile Apps AdvantagesDisadvantages --Convenience--Possibility of Diluted Products/Brands --Location Services--Quality of connection is hindered --Increase Profit & Sales--Security/Privacy Issues JRK

23. Convenience JRK

24. Location-based Services Benefits: 1.Physical identifiers 2.Physical world and online world 3.Augmented reality Examples: 1.Virtual driver’s license 2.Barcode scanning 3.Treadmills at Rolfs; Outlets at the library BTG

25. “World Class” Implications Books – 30% of all products sold online E-commerce – 5% or less of overall sales Physical world – money BTG

26. Tailor deals Establish relationships Conversion Rate Fashion: 20% Electronics: 40% BTG

29. Game Mechanics AT&T Starbucks, Sephora, Gap Campbell’s Soup, Pepsi InCase, TOMS Shoes Macy’s, Best Buy, American Eagle H&M, Pantene BTG

30. MDV

31. Within first three months of launch, over 100,000 downloads and $1 million dollars worth of pizza Now it accounts for over half the companies pizzas ordered and generates about $500 million in revenue MDV

32. The Implications of Mobile Apps AdvantagesDisadvantages --Convenience--Possibility of Diluted Products/Brands --Location Services--Quality of connection is hindered --Increase Profit & Sales--Security/Privacy Issues BTG

33. Dilution of Products/Brands BTG

34. Quality of Connectivity No signal! JRK

35. Privacy and Security Privacy – Foursquare, Facebook Locator, Google Latitude Weaker Security exploit weaknesses related to smartphones that can come from means of communication like SMS, MMS, wifi networks, and GSM. MDV

36. A few examples of the many ways apps can generate money in various business models: Through: Advertising Gaming Brokerage Retailing Banking JRK

37. Advertising JRK

38. Gaming JRK

39. Brokerage & “situational shopping” “We want consumers to engage even when they don't have a purchase in mind.” --Steve Yankovich (VP of mobile platforms, eBay) JRK

40. Retailing JRK

42. Banking JRK

43. Go To Market Create Value Apply what is known Find the money BTG

44. VS. Half a million mobile apps Big studio games, kids’ edutainment, interactive books BTG

45. http://www.nbcnews.com/technology/technolog/android-iphone-its-two-horse-race-125203

46. APPLEGOOGLE Benefits 190 million potential customer base Locked-down control Other avenues Hardware – Software combination Open platform Quality Taxonomic diversity Developers’ full range of motion “Free stuff” culture Implications Costly, but reliable Delays release of services Spread thin Security Upgrade capabilities BTG

47. JRK