1. Introduction to E-Commerce

2. CONTENTS Features of E-commerce Technology E-business
Examples of E-Business Applications
E-Commerce
Examples of E-Commerce
E-Business vs E-Commerce
Features of E-commerce Technology
Advantages of E-commerce
Disadvantages of E-commerce

3. E-business
All electronically mediated information exchanges, both within an organization and with external stakeholders supporting the range of business processes
Examples:
Purchasing from suppliers (e-procurement)
A company intranet
Supplying partners with information through an extranet
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4. Examples of E-Business Applications
Cisco (financial management)
Nike (product design)
Jet Blue Airlines (customer service & ticketing)
Dell Computer (customer ordering & service)
Boeing (flight manuals, maintenance documents, spare parts to order)
Garden.com (drop ship)
AlliedSignal (operations scheduling & supply chain)
Starbucks (smart cards & web access)
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5. E-Commerce
‘All electronically mediated information exchanges between an organization and its external stakeholders’
Examples:
Buying books online (transactional)
Selecting a car online (informational)
Interacting with brand online (relationship building )
Asking a customer service query, e.g.
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6. Examples of E-Commerce
Retailing and Marketing
Entertainment and Travel
Education and Learning
Banking and Investment
Health-Care
Auction
Personal and Business Service
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7. E-Business vs E-Commerce
Improving business
performance through low cost and
open connectivity:
New technologies in the value chain
Connecting value chains across businesses
in order to :
Improve service/reduce costs
Open new channels
Transform competitive landscapes
E-Commerce:
marketing
selling
buying of products and services on the Internet
This is our definition. Yours may be just as valid.
e-Commerce is largely what you see in the press: transactions using open networks. Often also concentrated on consumer commerce over the world wide web.
e-Business is the use of information networks to gain competitive advantage
Universal connectivity between enterprises and value chains
Process enhancement
Innovative business models
e-Business is different than e-commerce - e-business is about blowing up your business model - much broader than selling books on the Internet
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E-Business is more than selling and marketing online!

8. Features of E-commerce Technology
Ubiquity:
Internet/Web technology available everywhere: work, home, etc., anytime.
Effect:
Marketplace removed from temporal, geographic locations to become “marketspace”
Enhanced customer convenience and reduced shopping costs

9. Global reach:
The technology reaches across national boundaries, around Earth
Effect:
Commerce enabled across cultural and national boundaries seamlessly and without modification
Marketspace includes, potentially, billions of consumers and millions of businesses worldwide

10. Universal standards:
One set of technology standards: Internet standards
Effect:
Disparate computer systems easily communicate with each other
Lower market entry costs—costs merchants must pay to bring goods to market
Lower consumers’ search costs—effort required to find suitable products

11. Richness:
Supports video, audio, and text messages
Effect:
Possible to deliver rich messages with text, audio, and video simultaneously to large numbers of people
Video, audio, and text marketing messages can be integrated into single marketing message and consumer experience

12. Interactivity:
The technology works through interaction with the user
Effect:
Consumers engaged in dialog that dynamically adjusts experience to the individual
Consumer becomes co-participant in process of delivering goods to market
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13. Advantages of E-commerce
You can buy products at anytime.
You can save money by not travelling.
You can shop from your own home.
There are no heavy bags to carry.
You don’t have to deal with crowds.
You can get discounts on prices.
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14. Disadvantages of E-commerce
Security concerns with peoples personal details which includes credit card details.
The quality of the product may not be the same as in the shop.
The appearance of the product on the website might be different to the product shown that the customers receives.
The shop might not send the product you ordered.
It can be expensive to return the goods.
You need to be present at home to receive the product.
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15. THANKS
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