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Introduction to E-Commerce.  E-business E-business  Examples of E-Business Applications Examples of E-Business Applications  E-Commerce E-Commerce.

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Presentation on theme: "Introduction to E-Commerce.  E-business E-business  Examples of E-Business Applications Examples of E-Business Applications  E-Commerce E-Commerce."— Presentation transcript:

1 Introduction to E-Commerce

2  E-business E-business  Examples of E-Business Applications Examples of E-Business Applications  E-Commerce E-Commerce  Examples of E-Commerce Examples of E-Commerce  E-Business vs E-Commerce E-Business vs E-Commerce  Features of E-commerce Technology Features of E-commerce Technology  Advantages of E-commerce Advantages of E-commerce  Disadvantages of E-commerce Disadvantages of E-commerce

3  All electronically mediated information exchanges, both within an organization and with external stakeholders supporting the range of business processes  Examples: ◦ Purchasing from suppliers (e-procurement) ◦ A company intranet ◦ Supplying partners with information through an extranet BACK

4  Cisco (financial management)  Nike (product design)  Jet Blue Airlines (customer service & ticketing)  Dell Computer (customer ordering & service)  Boeing (flight manuals, maintenance documents, spare parts to order)  Garden.com (drop ship)  AlliedSignal (operations scheduling & supply chain)  Starbucks (smart cards & web access) BACK

5  ‘ All electronically mediated information exchanges between an organization and its external stakeholders’  Examples: ◦ Buying books online (transactional) ◦ Selecting a car online (informational) ◦ Interacting with brand online (relationship building ) ◦ Asking a customer service query, e.g. www.easyJet.comwww.easyJet.com BACK

6  Retailing and Marketing  Entertainment and Travel  Education and Learning  Banking and Investment  Health-Care  Auction  Personal and Business Service BACK

7 E-Business: Improving business performance through low cost and open connectivity: New technologies in the value chainNew technologies in the value chain Connecting value chains across businessesConnecting value chains across businesses in order to : Improve service/reduce costsImprove service/reduce costs Open new channelsOpen new channels Transform competitive landscapesTransform competitive landscapes E-Commerce E-Commerce: marketing selling buying of products and services on the Internet E-Commerce E-Commerce: marketing selling buying of products and services on the Internet E-Business is more than selling and marketing online! BACK

8 Features of E-commerce Technology  Ubiquity:  Internet/Web technology available everywhere: work, home, etc., anytime.  Effect:  Marketplace removed from temporal, geographic locations to become “marketspace”  Enhanced customer convenience and reduced shopping costs

9  Global reach:  The technology reaches across national boundaries, around Earth  Effect:  Commerce enabled across cultural and national boundaries seamlessly and without modification  Marketspace includes, potentially, billions of consumers and millions of businesses worldwide

10  Universal standards:  One set of technology standards: Internet standards  Effect:  Disparate computer systems easily communicate with each other  Lower market entry costs—costs merchants must pay to bring goods to market  Lower consumers’ search costs—effort required to find suitable products

11  Richness:  Supports video, audio, and text messages  Effect:  Possible to deliver rich messages with text, audio, and video simultaneously to large numbers of people  Video, audio, and text marketing messages can be integrated into single marketing message and consumer experience

12  Interactivity:  The technology works through interaction with the user  Effect:  Consumers engaged in dialog that dynamically adjusts experience to the individual  Consumer becomes co-participant in process of delivering goods to market BACK

13  You can buy products at anytime.  You can save money by not travelling.  You can shop from your own home.  There are no heavy bags to carry.  You don’t have to deal with crowds.  You can get discounts on prices. BACK

14  Security concerns with peoples personal details which includes credit card details.  The quality of the product may not be the same as in the shop.  The appearance of the product on the website might be different to the product shown that the customers receives.  The shop might not send the product you ordered.  It can be expensive to return the goods.  You need to be present at home to receive the product. BACK

15 BACK TO INDEX


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