2. Product Map Business information for going global Market Analysis Section

3. Title of Workshop Product Map Workshop-PMap-En- 2 Business Information for Going Global

4. Title of Workshop Product Map Workshop-PMap-En- 3 Applying Product Map to Market Research Presentation guide: 1.The rationale behind Product Map 2.In what area of market research can Product Map help? 3.Product Map – a closer look 4.Product Map – live connection 5.Conclusion: How to access Product Map and how to make the most of it

5. Title of Workshop Product Map Workshop-PMap-En- 4 Why Product Map? Business Information: the current environment

6. Title of Workshop Product Map Workshop-PMap-En- 5 How Product Map can help? Provides a guide for more effective market research Creates a centralised industry specific information platform Facilitates market research by regrouping quantitative and qualitative market information Takes care of time consuming tasks  allows user to focus on analysis rather than data hunting Gives trade support institutions and businesses a head-start in their market research efforts Gives businesses a targeted audience worldwide

7. Title of Workshop Product Map Workshop-PMap-En- 6 Learn and apply the trade practices Learn and apply the trade practices Product Map Define the product to trade and its uses Define the product to trade and its uses Quantitative Analysis Market positioning tools Analyze the market Qualitative Analysis Market Intelligence Tools Go in-depth: Find out more on the market Go in-depth: Find out more on the market Initial commercial links Networking tools Get the business contacts Get the business contacts

8. Title of Workshop Product Map Workshop-PMap-En- 7 Learn and apply the trade practices Learn and apply the trade practices Product Map Get the business contacts Get the business contacts Go in-depth: Find out more on the market Go in-depth: Find out more on the market Analyze the market Define the product to trade and its uses Define the product to trade and its uses Market Positioning Market Intelligence Networking

9. Title of Workshop Product Map Workshop-PMap-En- 8  Agricultural machinery  Animal feed  Art, collection, decoration and cultural goods  Automotive components and accessories  Beverages  Carpets and wall covering  Cellulose derivatives and specialties  Cereals and cereal products  Chemicals  Cleansing and polishing preparations  Clocks and watches  Clothing and accessories  Cocoa and cocoa products  Coffee and coffee products  Colouring substances  Construction materials  Cut flowers and ornamental plants  Dairy products  Electrical machinery and equipment  Electronic equipment and components  Engines and motors  Fertilizers and plant protection products  Fishery products  Food ingredients  Footwear  Fragrances and flavours  Fruit and vegetable juices  Fruit and vegetables  Furniture and components  Glass and glass products  Gums, resins and extracts  Hand tools  Hides, skins, furskins and leather  Honey and apicultural products  Household and furnishing textiles  Household utensils and appliances  Image and sound equipment and accessories  Industrial machinery and equipment  Lamps, lighting and visual signaling equipment  Leather products  Live animals  Machine tools  Measuring, checking and precision instruments  Meat and animal products  Medicinal plants  Metal and metal products  Mineral and mineral products  Medical and laboratory equipment and instruments  Musical Instruments  Nuts  Oilseeds and products  Optical and precision instruments, spectacles and glasses  Packaging materials  Paper and printing  Perfumery, cosmetics and toiletries  Pets, pet food and accessories  Pharmaceutical and medicaments  Photo - cinematographic film  Plastics and plastic products  Precious, semi-precious stones and jewellery  Rubber and rubber products  Specialty Food Products  Spices and culinary herbs  Sports wear, sports and leisure goods  Stationery, office machine and supplies  Sugar, molasses and sugar confectionery  Tea and tea products  Telecommunications equipment  Textile fibres, fabrics and specialty textiles  Toys and games  Transport equipment  Wood and wood products Footwear Clothing Fruit and vegetables Wood products Coffee products Automotive components Plastic products

10. Title of Workshop Product Map Workshop-PMap-En- 9 Select a sector Register or Enter your Username: Password:

11. Title of Workshop Product Map Workshop-PMap-En- 10 Quantitative market data for each of the 72 sectors, 5300 products and over 180 countries Market Positioning

12. Title of Workshop Product Map Workshop-PMap-En- 11 Quantitative Tools World trade flows Best performing countries Best positioned products Product Map on the Textile Industry

13. Title of Workshop Product Map Workshop-PMap-En- 12 Selection menu

14. Title of Workshop Product Map Workshop-PMap-En- 13 Country trade performance comparison in the textile industry

15. Title of Workshop Product Map Workshop-PMap-En- 14

16. Title of Workshop Product Map Workshop-PMap-En- 15 Textile Industry – Product Champions

17. Title of Workshop Product Map Workshop-PMap-En- 16 Published market research, links to information sources and to ITC’s trade inquiry service Market Intelligence

18. Title of Workshop Product Map Workshop-PMap-En- 17 Qualitative Tools Market Studies MNS Price News / Smart Links ITC trade inquiry service The Product Map on the Fruit & Vegetable Industry

19. Title of Workshop Product Map Workshop-PMap-En- 18 Market Studies Bibliography and option to download or print directly

20. Title of Workshop Product Map Workshop-PMap-En- 19 Gateway to Market Information on the Web : Trade events Packaging Standards News…

21. Title of Workshop Product Map Workshop-PMap-En- 20 Networking facilities Create company storefronts & identify business contacts

22. Title of Workshop Product Map Workshop-PMap-En- 21 Business Contacts: Fruit and Vegetables Other Web Sources Country and Product Directories Company Web Sites Association Web Sites

23. Title of Workshop Product Map Workshop-PMap-En- 22 How to make the most out of Product Map… Use Product Map search engine Focus on analysis and interpretation of data Use Product Map to save time Use Product Map ‘suggest a link’ facilities Disseminate access to your business community

24. Title of Workshop Product Map Workshop-PMap-En- 23 To conclude… Product Map… … is a unique Web-based tool integrating all key elements of market research - available for 72 individual product sectors … helps Trade Support Institutions to provide better services for their traders … assists businesses in developing more effective international marketing strategies … supports educational institutions in teaching international trade … is a valuable, structured information resource for libraries, research and reference centres

25. Title of Workshop Product Map Workshop-PMap-En- 24 For more information on Product Map please contact: http://www.p-maps.orgorp-maps@intracen.org