1. Failing Forward Lessons learned from a Free-2-Play Startup “I didn't fail the test, I just found 100 ways to do it wrong.” - Benjamin Franklin Casual Connect Hamburg 2013 Ola Holmdahl @olaholmdahl www.olaholmdahl.com

2. A Little About Me

3. The Structure The theme is failure 14 slides What I did and how it ended Having room to fail Getting the most from experiences Questions

7. Supercell's CEO Illka Paananen: “When we succeed, like when Clash of Clans made it to number one in the App Store, we organize a party and open a few beers. But, when we really screw up, such as when we need to cancel a production, we celebrate that with champagne.”  Nov. 2012, develop-online.net

8. Failure is Inevitable Only scale and severity varies Lack of failure is dangerous Condition yourself to like mistakes The “well funded startup” Managable burn Long time frame Short projects

9. Failure is Popular Agile methodology Google Fridays The Valve Workspace

10. Disaster is Not Popular dis·as·ter [dih-zas-ter, -zah-ster] a calamitous event, especially one occurring suddenly and causing great loss of life, damage, or hardship, as a flood, airplane crash, or business failure. synonym catastrophe refers especially to the tragic outcome of a personal or public situation; the emphasis is on the destruction or irreplaceable loss  From dictionary.com

11. Worst Case Scenario? Identify the Upside Example: Junebud Over $1.5M into the local economy Over a dozen people got careers started Most learning intensive four years of my life

12. Areas of Responsibility Where we often fail

13. It's NEVER the End

14. ? @olaholmdahl www.olaholmdahl.com