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Rashmi Sinha, SlideShare Fast, cheap and barely in control: 10 lessons from SlideShare
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1. Make your app useful
Solve one problem really well
Make app social SlideShare as non social app No virality
2. Speed is imperative
Why startups need speed?
Small & fast
Set the tone for speed In development, design…
Be agile (worry about scaling later)
3. Ideas are dime a dozen
Focus on execution Can we execute on this? How fast? When can we start work? What will first version take? What metrics to track progress? What will we push back to work on this?
4. What to build
We build products we use ourselves
37signals: Build less
Add complexity for right reasons Start with less Add complexity (if needed) Remove features Get people used to change
To build a feature or not to Listen to loudest? Watch metrics?
How to double traffic ?
Anatomy of a feature launch
5. How to Launch
The Alpha Feedback to the embed No publicity Browser compatibility issues
How developed should a Beta be? (Enough to get point across)
SlideShare launch Invite only: Before or after launch? Alpha Stealth mode Open to all Launch Invite only
Year 1 Open to all Launch Invite only
6. Focus on your users, not your competition
7. Don’t spend too much time on Biz Dev
8. Use metrics to make decisions
What metrics? Performance: page load times, errors Traffic: Web logs Database tracking: No. registrations, login, uploads, contacts Customer feedback emails
How metrics? A/B testing Metrics Dashboard: Shadow App Daily Email reports
Get team buy-in for metrics
Metrics and the danger of local minima
9. Hire Design Engineers
10. Find your community
Community is a great way to grow Reduce marketing costs, users evangelize
11. Outsource what is not your core competency
Outsource complexity Amazon S3, EC2 Dedicated servers instead of colocation Google Ads Google Search Different widgets (Gigya, AddThis)
My slides at http://www.slideshare.net/tag/w2e Find me at www.slideshare.net/rashmi www.twitter.com/rashmi
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