1. 1 SDOVerticals To Approach Overall Initial focus on, but not limited to: eHealth Smart Grid Transportation/Telematics Connected Home/Home Automation ARIB/TTC Transportation (Mobility) Smart Grid ATIS Examples are: Connected Home Connected Vehicle/telematics eHealth Smart Grid CCSA 3 key vertical industry priorities are: Smart Grid ITS (transportation) eHealth ETSI Target vertical industries (not limited to): eHealth Transportation Utility (proposed starting list for ETSI: verticals associations that has a “partnership”) TIATBD TTA eHealth Smart Grid Transportation Connected CE [4.2]a Which verticals to approach

2. 2 SDOHow to Engage Verticals (method orientation) Overall Development of common material (avoid duplication of information and contact) Review list of verticals for outreach, identify contact, and identify SDOs to initiate outreach Coordination: SDOs to outreach to given vertical(s), and share that information amongst SDOs; critical to share same story ARIB/ TTC Regional SDOs as consolidation promoters - organize vertical requirements from those not directly involved in consolidation initiative - foster standards acceptance by regional verticals ARIB/TTC joint workshop at Sept/end to regional verticals ATIS Leverage regional SDOs - gather requirements from verticals not in the MGHI - foster MGHI acceptance by regional verticals Wide spectrum of representation: industry balance and regional balance See 4.1 agenda presentation for Threshold Criteria related to verticals (prefer global, balance among industries, align with ratio of verticals in 01(11)17, SDOs identify regions/outreach to verticals) (comment: verticals have equal participation, rights and duties by type of membership) CCSA TBD ETSI TBD (need clear rules of engagement) TIA TBD TTA TBD [4.2]b How to engage verticals

3. 3 SDOHow to Engage Verticals (message orientation) (value proposition) Overall Develop list of key items on which to focus Identify the needs/challenges (beyond telecom-centric viewpoint), what we are trying to do, benefits to verticals, why now, how to solve the problem (organization, structure, funding, participation, etc.), and expectations from verticals Create Ad Hoc drafting group to develop work plan with target dates ARIB/TTC TBD ATIS TBD CCSA TBD (need some kind of story; it is important) ETSI TBD (but following provided) - Large economies of scale - Increases vendor market opportunities - Greater choice for end users - Cost savings by flexibility to choose transport network - Cost savings by standard interfaces on devices and use off-the-shelf devices TIA Enlarge business economic scale (more business, economies of scale) Expand business service scope (including value-rich services) Enhance business operational strength (lower capex and opex) Standardized application framework suports rapid app development and reduced time to market Horizontal integration of M2M services Enhanced service quality Access agnostic New business models using ICTs Discover opportunities (liaison) with international, national, regional projects TTATBD [4.2]c Value proposition to verticals