1. A New Model for Open Sharing Jon Paul Potts January 14, 2004 EDUCAUSE Mid-Atlantic Conference

2. 2 I.Vision II.Implementation III.Impact Agenda Copyright Jon Paul Potts and the Massachusetts Institute of Technology, 2003. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author.

3. 3 Fall 1999 — Faculty committee appointed Fall 2000 — OCW concept recommended to MIT President Charles M. Vest April 2001 — OCW announced in The New York Times Vision Institutional Decision-Making

4. 4 “OpenCourseWare looks counter-intuitive in a market-driven world. But it really is consistent with what I believe is the best about MIT. It is innovative. It expresses our belief in the way education can be advanced – by constantly widening access to information and by inspiring others to participate.” – Charles M. Vest, President of MIT Vision Institutional Decision-Making

5. 5 June 2001 — Funding partnership with the William and Flora Hewlett Foundation, and the Andrew W. Mellon Foundation September 2002 — MIT OCW Pilot site opened to the public – 50 courses from 23 academic disciplines September 2003 — OCW officially launched – 500 courses from all five MIT schools and 33 academic disciplines Vision Vision to Reality

6. 6 An MIT education Intended to represent or replace the actual interactive classroom environment A distance education initiative A Web-based publication of virtually all MIT course content Open and available to the world A permanent MIT activity MIT OpenCourseWare IS NOT: MIT OpenCourseWare IS: Vision What Is MIT OCW?

7. 7 Furthers MIT’s fundamental mission Embraces faculty values – Teaching – Contributing to their discipline Counters the privatization of knowledge and champions the movement toward greater openness Vision Why Is MIT Doing This?

8. 8 Provide free access to MIT course materials for educators and learners Create a model other universities may use to publish their own course materials Vision Dual Mission

9. 9 9/07 Steady State Phase I: Pilot 2002-03 Publish hundreds of courses Offer complete curriculum tracks Work with like-minded institutions on “opencoursewares” Publish courses from five schools, 33 disciplines Publish 2,000 courses Foster consortium 9/02 Proof-of- Concept Pilot 50 courses Phase II: Expansion 2004-07 9/03 Launch 500 courses Phase III: Steady State 2008- Vision Publication Timeline

10. 10 Implementation

11. 11 Implementation Scaling Up to 500 Courses

12. 12 Managing a Course Through the OCW Process Recruit faculty and courses Plan Transcribe, convert materials Identify IP Design layout Publish Test site Final QA Faculty signoff Stage for publish Support Edit/add Respond to inquiries Troubleshoot Build Input content Add metadata Scrub content Clear IP Initial QA Implementation Publication Process OCW = Snapshot of Completed Course

13. 13 OCW Publishing Environment MIT Facilities Content Distribution Network (Akamai) Thousands of servers around the world deliver MIT OCW course materials Implementation Technology Origin Server Search, Feedback

14. 14 PROGRAMAccessUseImpact Web analytics Online intercept surveys Supplemental surveys Interviews Site feedback analysis PROCESSEfficiencyEffectiveness Financial reports Level of effort tracking database IP operations tracking database Content audit Faculty survey Implementation Planning and Evaluation

15. 15 Impact

16. 16 Impact Data Over Time

17. 17 Impact Geographic Data Top 15 User Countries Outside the United States * * Web hits as of December 31, 2003 Geographic Region# of Hits 1China13,048,000 2Canada10,651,000 3United Kingdom7,965,000 4Germany6,774,000 5Brazil5,834,000 6India6,448,000 7Japan5,445,000 8France5,224,000 9South Korea5,119,000 10Spain4,231,000 11Taiwan3,847,000 12Italy3,702,000 13Australia3,074,000 14Singapore2,351,000 15Greece2,216,000

18. 18 Impact Data Over Time Site Traffic October 2003 November 2003 December 2003 Total Since 10/1/03 Average Per Day Page Views 7,890,0003,850,0002,681,00014,420,000157,000 Site Visits484,000235,000288,0001,007,00011,000

19. 19 From November 6 to 19, 2003, we intercepted 21,500 site visitors and 1,220 responded 92% expressed satisfaction with the quality of the course materials 95% said they would return to the OCW Web site for future use 99% said OCW will have an “extremely positive” or “moderately positive” impact on education around the globe (83% “extremely positive”) Based on survey data, approximately 94,000 faculty from outside of MIT visited OCW during two-week period 18,500 subscribers to monthly email newsletter Impact Evaluation Data

20. 20 24 courses in Spanish and Portuguese site through Universia.net partnership Individual courses in 10 languages Impact Translations

21. 21 Enables faculty to contribute to their discipline – Providing a common repository of educational materials – Making their materials visible to colleagues Leads to collaboration – Extending relationships between MIT faculty, students and the world – Stimulating interdisciplinary teaching and research Impact Benefits for MIT Faculty

22. 22 Impact Benefits for MIT Faculty Musical composition by Jonathan Foust, from “A Touch of Grace” MIT Reaction: Faculty

23. 23 Facilitates curriculum development – Establish or revise course offerings Enables pedagogical development – Develop or enhance methods for teaching a particular course – Establish or revise course syllabi and calendars Contributes to course content development – Integrate new materials into an existing course – Add elements (e.g. simulations, problem sets, exams) Impact Benefits for Educators

24. 24 World Reaction: Educators Impact Benefits for Educators Musical composition by Jonathan Foust, from “A Touch of Grace”

25. 25 Offers reference material and learning activities – Explore new areas and gaining new insights – Stay current in a particular area of interest – Review and update previous educational experiences – Utilize reading lists, resource lists as research tool Impact Benefits for Learners

26. 26 Impact Benefits for Learners Musical composition by Jonathan Foust, from “A Touch of Grace” World Reaction: Self-learners

27. 27 Other OCWs are beginning to appear Some using the materials, some copying the format, some capitalizing on the idea Impact Emerging “OpenCourseWares”

28. 28 October 21, 2003 Massachusetts Interactive Media Council honors MIT OCW for: Design User Experience October 15, 2003 Sapient receives “Microsoft Internet Business Solution Of the Year” award for: MIT OCW Technology January 29, 2003 The Kyoto (Japan) Digital Archives Project recognizes MIT OCW for: Vision Content Impact Recognition November 10, 2003 MIT OCW / Sapient partnership recognized with “InfoWorld 100” Award for: MIT OCW Technology C E R T I F I E D ……………………… Business Solutions Partner

29. 29 Continues to be tremendous excitement The vision is achievable The impact of MIT OCW will be significant Impact What Does It Mean?

30. 30 Share evaluation findings Develop and implement outreach “How to” Web site to assist other institutions, released in March Host an annual conference, workshops, and meetings Provide advice as needed and able Impact Extending OCW Beyond MIT

31. 31 Thank You Visit us online at http://ocw.mit.edu