1. PurposePurpose ContentsContents Intended Audience and Presenter Proposed Presentation Length SMB and SBS 2011 non technical overview Speaker Notes included There are some appendix slides, for further information, or if deeper discussions are required Intended audience is BDM’s (non-Technical Audience) This would be presented by a field, VAP/VAR or SI If presented, this document is intended to be approx. 30 minutes long SBS 2011 100 Level (BDM) deck

2. WINDOWS SERVER SMALL BUSINESS SOLUTIONS Name Title

3. Significant Market Opportunity  Small Business (1-25 PC’s)  Main targets of SBS 2011  Broadband, multi-PC SBs without a server WW SB with PCs 36M No Server 27M (75%) Broadband connected 24M (90%) 1+ Server 10M (25%) SBS 2000 and SBS 2003 1 -1.5M (20%) *Source: AMI, SMS&P Data, MS Update data and MS Sales  36M small business entities worldwide. Of these*: 11M are lower small business (1-4 PCs) 25M are core small business (5-25 PCs) 27M (75%) do not own a server  This market represents a large, untapped opportunity*: Small business software spend worldwide was $6B in 2009, growing at 4.5% a year Average spend on a first server is $1,360 Total market opportunity is roughly $18B Target: < 25 PCs Cross-Premise Windows SBS Essentials Target: < 75 PCs On-Premise Windows SBS Standard Target: < 75 PCs On-Premise Windows SBS Standard 30-35% On- Premise Solutions 65-70% Hosted (SaaS) Solutions

4. Broadband, multi-PC SBs without a server 36M small business entities worldwide. 75% (27M) do not own a server First Server market is expected to grow at 2% ahead of x86 ( $18B opportunity) 44% of SMB likely to move to SaaS to pay for capabilities as needed. Bridging the SMB Cloud Opportunity Sources: [1] Estimated using IDC data [2] Based on 2008 data from IDC Workloads Tracker (2009 release) [3] Total SMBs w/ PCs based on 2009 data from AMI (2H09)

5. SMB Windows Server Family SOLUTION SERVERS TRADITIONAL SERVERS Complete server platform, integrated and optimized Run your business LOB application platform Unified/federated identity management Communications & Collaboration Suite Run your business LOB application platform Unified/federated identity management Communications & Collaboration Suite Customizable Server platform for businesses of any size Self-service Partner-IT or Internal-IT Store, protect, access Simplified setup and management Centralized backup Anywhere access Store, protect, access Simplified setup and management Centralized backup Anywhere access Customizable for exact requirements Storage Infrastructure LOB platform Communication & collaboration tools Any other app or infrastructure service Standard deployment and management tools and processes Virtualization Customizable for exact requirements Storage Infrastructure LOB platform Communication & collaboration tools Any other app or infrastructure service Standard deployment and management tools and processes Virtualization

6. Windows SMB - Traditional Servers Add Roles Wizard and Add Features Wizard to configure needed workloads and settings Server Manager for ongoing management tasks Initial Configuration tasks to get server up-and-running Build and customize to your own settings / preferences

7. Windows SMB – Solution Servers Configuration based on best practices of a small business Simplified installation and administration Integrated installation and management

8. SBS 2011 Family File & Print Sharing Backup Identity Protection Remote Access WSUSOther Apps Hyper V RDS SBS 2011 Standard Windows Server Platform Other Web Apps SBS 2011 Essentials 365 + + + + Foundation Simplified Management

9.  Ideal First Server  Easy-to-use solution  Cloud integration Simplify your life Your business with you, virtually anywhere Windows SBS 2011 Essentials Get Ready for the future  Automatic local backup, simple restore of server and client computers  Easily connect to online services  Work virtually anywhere, anytime  Helps protect data  Helps organize information  Access from virtually anywhere  Increase business productivity  Simple, secure, dependable network  Easy-to-use storage and sharing

10. Meeting Customer Needs Automatic local backup, simple restore of server and client computers Easily connect to online services Increase business productivity Work virtually anywhere, anytime Simple, dependable network Highly secure access protection Easy-to-use storage and sharing With Windows SBS 2011 Essentials

11. Get Ready for the future: Essentials + Online Services Suitable for Small Businesses looking for cloud enabled services or hosted LOB applications Small Business looking towards Office 365 for office/collaboration services Benefits Seamless integration into online and cloud enabled services Single point of management for cloud based administration Enables simple, single sign-on experience Transparent access for users Integration into Office 365 for collaboration services Pre-configured installation wizards

12. Windows SBS 2011 Standard Includes: Windows Server ® 2008 R2 Standard technologies; Microsoft ® Exchange Server 2010 SP1; Windows ® SharePoint ® Foundation; Windows Server Update Services 3.0  Designed and priced for small business  Affordable, all-in-one solution  Protect your information Functionality includes:  E-mail  Internal Web sites  Remote Access  File and printer sharing  Automatic local backup, simple restore  Scalable platform can grow with business  Simple, secure, dependable network  Work virtually anywhere, anytime  Easy-to-use storage and sharing  Complete on-premise control Simplify your life Be More Productive Your business with you, virtually anywhere

13. Meeting Customer Needs Automatic local backup, simple restore Scalable platform can grow with business Work virtually anywhere, anytime Simple, dependable network Highly secure data protection Complete on-premise control Easy-to-use storage and sharing With Windows SBS 2011 Standard

14. Essentials vs. Standard - Summary Small Business Server Solutions Differentiators EssentialsStandard A Fully On-Premise Small Business Solution. Incorporates best-of-breed 64-bit product technologies to deliver a complete server solution environment well suited for small businesses. The product technologies include Exchange Server 2010, SharePoint Foundation 2010 and Windows Server Update Services. Tailored to Online Services. Provides a cross-premise solution, allowing small businesses to retain core infrastructure and enables simple, single sign-on experiences with cloud-based services.

15. Essentials and Standard SKUs FeaturesSBS 2011 EssentialsSBS 2011 Standard Target End UserSoHo & Micro Business OwnerSmall Business Owner IT KnowledgeMinimalUnderstands strategic use of technology IT InfluencerReseller and/or VAR/VAPVAR/VAP Primary customersVAP/SB Key Scenarios Backup of PCs File storage Remote access Business applications (LOBs) SaaS biz apps Website hosting Exchange email SharePoint Remote access Business applications (LOBs) End User ValueServer solution for small business users, to protect, centralize, stream, and access business data All in one server suite for enhanced productivity and a professional business image PC/User Limit2575, users or devices On-premise ManagementNear-zeroSimplified Both will be available in the standard channels as SBS today

16. Customer Evidence “With Windows Small Business Server 2011, it’s a lot easier for me as a non-technical person to understand how the server is doing and take care of daily administrative tasks without involving our Microsoft partner or chasing down my coworker. I’d say that it’s given me back about two hours a week that I can use to do more important things than manage servers.” Scott Starr Marketing Director, Firetrace International “Technology is critical to our work at Dermatology Associates. Electro nic medical records, charting, prescription refills, and patient communications are all handled electronically. We can’t afford any issues with our systems. With SBS Standard 2011, we have a familiar, easy-to-use set of tools that helps us work efficiently, so we can focus on our patients.” Suzanne Tyler Medical Practice Administrator, Dermatology Associates

17. SBS 2011 Typical Usage Scenarios First Essentials Install Essentials + Cloud & Online Services First Standard Install SBS with Premium Add-on Standard with Windows Server 2008 R2 Standard with Storage Server Migration scenarios

18. Questions ??

19. © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20. APPENDIX

21. SMB Server Market Annual Worldwide Server Shipments 19% 1.1M Units [1] $4.9B Company Size: 100+ Company Size: 1-99 Windows [2] 77% Total SMBs w/ PCs [3] 36 Million Percent of SMBs w/ Server 25% Microsoft Windows dominates a $4.9B SMB Server Market that remains 75% untapped Untapped SMB Server Market 75% Sources: [1] Estimated using IDC data [2] Based on 2008 data from IDC Workloads Tracker (2009 release) [3] Total SMBs w/ PCs based on 2009 data from AMI (2H09) [4] Total SMBs w/ Server-based LANs - AMI 2H09 Linux 20% Workload: Server Shipments – SMB [2] SMBs w/ Servers by Firm Size (PCs) [4] Most of the SMBs purchasing servers have fewer than 9 PCs Collaboration, File & Print, Networking and Security make-up 55% of Server Workloads at SMBs

22. SMB Server Market Annual Worldwide Server Shipments 19% 1.1M Units [1] $4.9B Company Size: 100+ Company Size: 1-99 Windows [2] 77% Total SMBs w/ PCs [3] 36 Million Percent of SMBs w/ Server 25% Microsoft Windows dominates a $4.9B SMB Server Market that remains 75% untapped Untapped SMB Server Market 75% Sources: [1] Estimated using IDC data [2] Based on 2008 data from IDC Workloads Tracker (2009 release) [3] Total SMBs w/ PCs based on 2009 data from AMI (2H09) Linux 20% Workload: Server Shipments – SMB [2] SMBs w/out Servers by Firm Size (PCs) [3] The majority of server workloads in SMBs are optimally addressed by a Small Business Server 98% of the untapped SMB server market has <25 PCs 85% of server shipments into SMBs go to companies with fewer than 25 PCs [3]

23. Core Mid-Size (50 - 249 PCs) Upper Mid-Size (250 - 499 PCs) Lower Mid-Size (25- 49 PCs) Core Small Business (5- 24 PCs) Lower Small Business (1-4 PCs) Businesses w/ PCs [1] Target Market 24.8 M540K Target: < 25 PCs, Cross-Premise SBS 2011 Essentials 350K10.9 M<40K 30-35% On-Premise 65-70% Hosted (SaaS) 70-75% On-Premise 25-30% Hosted (SaaS) Influencer Retail, OEM Direct & VAR/VAPDedicated IT Generalist/Pro Target: < 75 PCs, On-Premise SBS 2011 Standard Windows Server 2008 R2 Standard, Enterprise, Data Center On-Premise vs. Cloud [3] Product SBS 2011 Essentials is targeted at small businesses that are taking advantage of cloud-based services. Server Penetration [2] 21%49%68%31%86% Sources: [1] Total SMBs w/ PCs based on 2009 data from AMI (2H09) [2] Total SMBs w/ Server-based LANs - AMI 2H09 [3] Microsoft Email Tracker, Jan. 2010. Based on G5 and BRIC. Pie chart on the left is for businesses between 1-24 PCs, pie chart on the right is for business between 25 and 499 PCs Windows Server Market

24. Windows Server 2008 R2 Product Overview A highly customizable platform that enables businesses of any size to build a server solution from the ground up Supports 32 GB RAM Up to 4 Processors Virtualization Unlimited users A cost-effective, entry-level technology platform for the core portfolio of IT capabilities, including file and print sharing, remote access Supports 8 GB RAM Up to 1 processor No virtualization Up to 15 users General Purpose Highly Customizable Enhanced Security

25. Key SKU Differences SBS EssentialsSBS StandardFoundationWS Standard Max users257515Unlimited Server appsYes, most Yes, any On-premise Management Near-zeroSimplifiedWindows admin Multi-workload None included, supports any; Integrated with online services Yes, Exchange, WSS, WSUS, SQL* included; supports any None included, supports any VM Host rights Requires premium add-on (or other Windows Server SKU) Not allowed1 VM Guest rights1* Not allowed1 Backup Automated Windows Server backup & PC Image backup Automated Windows Server backup Configurable First/Second serverFirst only Either Domain Join Create only (except for migration) Yes Primary customersVAP/SB Low-end server purchasers VAP/SB Channel FPP, VL, OEM, Embedded SBC, SPLA FPP, VL, OEM, SBC, SPLA OEM onlyFPP, VL, OEM, SBC, SPLA * Representation for Premium Add-on (other VM Guest rights will be determined on addition server edition utilized)

26. First Essentials Install Suitable for Small Businesses looking for centralized and flexible storage, and Automated Server and Client Backup. First Server on-site install, or upgrade from legacy/workstation server. Benefits Centralized User Management, including Password Management Client Management, and Client Health Notification Server and Client Backup, providing protection of critical data Extensible and Secure Storage Platform, that can grow and extend as needed Remote Web Access, providing access to core data whenever, wherever Support for local LOB applications and Add-ons Centralized management for local applications

27. Essentials + Cloud & Online Services Suitable for Small Businesses looking for cloud enabled services or hosted LOB applications Small Business looking towards BPOS for office/collaboration services First Server on-site install, or upgrade from legacy/workstation server. Benefits Seamless integration into online and cloud enabled services Single point of management for local and cloud based administration Enables simple, single sign-on experiences with cloud-based services Transparent access for users to both local and cloud based data and applications Integration into BPOS for office/collaboration/email services Pre-configured installation wizards to ease deployment steps

28. First Standard Install Suitable for Small Businesses looking for on-premise LOB support for email, collaboration and centralized business data First Server on-site install, upgrade from legacy/workstation server, centralization of services such as email, collaboration and business data. Benefits Centralized User Management, including Password Management Server and Client Data Backup*, for the protection of critical data Collaboration and Communication, with integrated Exchange 2010 and SharePoint Foundation 2010 Client management and security, including Health reports and Windows Software Update Services Remote Web Access, to access core data whenever, wherever Support for local LOB applications, and centralized support and management for applications on the Standard Server *Through folder redirection and centralized client data storage

29. SBS with Premium Add-on Suitable for Small Businesses looking to extend single server solutions with additional support for LOB applications that utilize SQL, DR through backup AD and Virtualization support and extension of platform for greater scalability. Can be used with either Essentials or Standard Benefits Extended LOB platform for greater scalability, built on: Windows Server 2008 R2 Standard SQL Server 2008 R2 for Small Business Remote Desktop Services Application Mode Virtualization platform support

30. Standard with Windows Server 2008 R2 Suitable for Small Businesses looking to extend single server solutions with additional support for applications, DR through backup AD and Virtualization support and extension of platform for greater scalability. Benefits Extended LOB platform for greater scalability, built on: Additional Windows Server 2008 R2 Technologies Remote Desktop Services Application Mode Virtualization platform support Support for large number of applications

31. Standard with Windows Storage Server Essentials Suitable for Small Businesses looking to extend SBS7 solution to included automated client backup, and provide greater flexibility in storage options under a single domain model. Benefits Client Automated Backup Industry Supported RAID solutions Seamless Administration through single domain

32. Migration Scenarios SBS 2011 Essentials Migration options Peer-to-Peer network (no server) Windows Home Server Windows Server (any SKU) SBS 2011 Standard Migration options Peer-to-Peer network (no server) Previous SBS versions Windows Server (any SKU) SBS 2011 Essentials SBS 2011 Standard to SBS 2011 Standard (for hardware upgrades)