1. 1 IBM Cognos Collaboration - Connecting People and Information Together Evgeny Velesevich, Sales Leader CEE, Business Analytics October 26, Prague

2. IBM PERFORMANCE EVENTS 2 Cognos 10: Intelligence Unleashed Smarter Decisions. Better Results. Think Freedom to Think Connect Connect with Others Do and Simply Do Unified workspace All time horizons Progressive interaction Decision networks Business context Accountability Mobile and Disconnected Integrated Real-time A revolutionary BI workspace delivered on a proven platform with seamless upgrade.

3. IBM PERFORMANCE EVENTS 3 Collective Intelligence To connect people and insights to gain alignment Why? Organizations need more agile and responsive decision making processes to effectively respond to market opportunities and challenges. IBM Cognos 10 delivers – Built-in Collaboration and social networking giving groups the means to engage more : Establish decision networks to share insights and drive toward a collective intelligence Provide transparency and accountability to drive alignment and consensus Communicate and coordinate tasks to engage the right people at the right time So organizations can: Engage workgroups to easily collapse the time to align, decide and act

4. IBM PERFORMANCE EVENTS 4 Establish decision networks to share insights and drive toward a collective intelligence Social Networking for BI that lets you connect the right people to share insight and gather perspectives/opinions and enables better corporate memory to understand how and who was involved in past decisions. IBM Cognos Collaboration

5. IBM PERFORMANCE EVENTS 5 Provide transparency and accountability to drive alignment and consensus Add another dimension to your data with Annotations that can go all the way down to the cell-level. Increase understanding with an Enterprise dictionary of terms, and visibility into where your data came from. Alignment to business structures that provide common sanctioned versions of the business dimensions to be used across the organization IBM InfoSphere Business Glossary & Lineage IBM Cognos Business Viewpoint Comments

6. IBM PERFORMANCE EVENTS 6 Communicate and coordinate tasks to engage the right people at the right time Ad Hoc workflow for BI lets you close the loop from decision to action to drive better business outcomes My Inbox

7. IBM PERFORMANCE EVENTS 7 Collaboration is Everywhere

8. IBM PERFORMANCE EVENTS 8 The Chasm Just like…

9. IBM PERFORMANCE EVENTS 9 IBM Cognos Collaboration

10. IBM PERFORMANCE EVENTS 10 Social Software for Business 89% of CEO's believe their customers will expect more collaboration and information sharing over the next five years Capitalizing on Complexity 2010 IBM Global CEO Study Cost and quality of healthcare are complex issues that can benefit from social networking tools that help decision makers form a shared understanding of what the ‘system’ is doing and how to improve it. William Marder, PhD, senior vice president for research at the Healthcare business of Thomson Reuters.

11. IBM PERFORMANCE EVENTS 11 Just as people expect from their social networks “I want to look back at old times we’ve enjoyed.” “I want to connect and share things with the friends in my life.” “I want to be updated on what’s new in my friends’ lives.” Sally Richard Donald

12. IBM PERFORMANCE EVENTS 12 They also need in their organizations “I need to easily access decision history in order to learn, reference and create best-practices.” “I need to easily connect with people who are relevant to the decisions I make.” “I need to better understand the perspectives of my colleagues.”

13. IBM PERFORMANCE EVENTS 13 How you collaborate with BI today

14. IBM PERFORMANCE EVENTS 14 How you collaborate with BI today Did you have all the information to make the right decision? Did you include all the right people?

15. IBM PERFORMANCE EVENTS 15 How you collaborate with IBM Cognos Collaboration

16. IBM PERFORMANCE EVENTS 16 How you collaborate with IBM Cognos Collaboration Discuss issues Align to Decisions Share Insights

17. IBM PERFORMANCE EVENTS 17 IBM Cognos Collaboration Reports Ad-hoc queries Analysis Dashboards IBM Cognos Collaboration Communities Bookmarks Activities Profiles Wikis Files IBM Cognos 10 BILotus Connections Blogs

18. IBM PERFORMANCE EVENTS 18 Integration with Lotus Connections IBM's Lotus Connections looked, at minimum, a year or more ahead of SharePoint in its social computing capabilities out of the box. It was a lot prettier looking, too. C.G. Lynch, CIO.com Rants: Enterprise 2.0 Faceoff: Microsoft Lags Behind IBM in Social Software, June 10, 2008 IBM positioned as a leader in Gartner’s Magic Quadrant. Gartner Magic Quadrant for Social Software in the Workplace, October 2009: copyrighted October 2009 by Gartner, Inc

19. IBM PERFORMANCE EVENTS 19 Build stronger relationships Collect, organize, share and reuse work Solution Highlights: Link directly from Lotus Connections to a Cognos Business Insight Dashboard Single sign-on for both Business Insight Dashboards and Lotus Connections Send email notifications directly from the Lotus Connections Activity Filter Activities based on the dashboard IBM Cognos Collaboration Collaboration Button

20. IBM PERFORMANCE EVENTS 20 With IBM Cognos Collaboration you can: E-mails, IM chats, documents… Use existing skills discovered through the professional network Easily vet decisions by experts  Increase efficiency and effectiveness  Instill greater confidence in decisions  Bring together the data Access the experience and knowledge of more stakeholders  Stimulate innovation

21. IBM PERFORMANCE EVENTS 21 DEMO1: IBM Cognos Collaboration

22. IBM PERFORMANCE EVENTS 22 Annotations Add another dimension to the information Solution Highlights: Add, view and edit comments on reports, report parts, individual cells or data points in reports and report parts Comments are indicated by colored flags All annotations are included as endnotes when exporting Ensure greater context for decisions

23. IBM PERFORMANCE EVENTS 23 With Annotations you can: Understand the reasons behind a decision See what others are working on Reuse processes for decision-making  Dramatically reduce duplication of work  Ensure consistency and completeness  Add another dimension to your data

24. IBM PERFORMANCE EVENTS 24 Integrated Search Easily reference past decisions Solution Highlights: Search for the following directly from Business Insight: – Lotus Connections Activities history – Annotations – Current Lotus Connections Activities – Any related items in Lotus Connections Build a reliable corporate memory

25. IBM PERFORMANCE EVENTS 25 With integrated search you can: Ensure consistent use of best practices Greater accountability and transparency Revisit past decisions for creation of best practices  Easily reference past decisions  Compare and analyze decision outcomes  Track and audit decisions and initiatives

26. IBM PERFORMANCE EVENTS 26 DEMO2: IBM Cognos Collaboration

27. IBM PERFORMANCE EVENTS 27 Collaboration Facilitates Better Decision-Making Leveraging collaboration, organizations are able to: Help build stronger relationships Ensure greater context for decisions Build a reliable corporate memory

28. IBM PERFORMANCE EVENTS 28 Customer Quotes (BETA) In making decisions we need to access the right stakeholders and experts. Social Media allows us to bring those people together and access the Trusted Information in Cognos 10. We foresee Connections Activities as a means to capture the knowledge behind why decisions were made Connections Wikis represent the perfect way for our business and IT users to document the requirements and model assumptions used in our Business Analytics implementation

29. IBM PERFORMANCE EVENTS 29 Delivering Program Success New “How-to” Books Deliver Expertise – BI Strategy Book, BI on Cloud, BI Redbook Proven Practices, Communities & Workshops – Champion & Business Analytics Workshops – Innovation Center & Communities – Champion Kit, Blueprints – DeveloperWorks, C^3 Blog Services & Training – Proven Practice Workshops, Learning Assessment and User Adoption Services – Broader portfolio of self-paced training options Broader Deployment Options – Expanded offering for System z – On IBM Compute Cloud

30. IBM PERFORMANCE EVENTS 30 Thank you for attention! Please visit us at www.ibm.com/cognos

31. IBM PERFORMANCE EVENTS 31 Ensure greater context for decisions