1. Plog and Psychographics This is a look at a more specific sub-field of recreation Tourism and motivation –Though this can be applied to other recreational facilities

2. Tremendous amount of recreational research revolves around demographics Assumption (link to Foote) that cohorts have similar tastes at similar times of life Similar income categories will produce similar reactions (travel patterns) in populations

3. Psychographics Attempt to slice up the psyches of the population into various categories - outside the straightjacket of demographics Most of the research in this area has concentrated on travel research –Which type of person likes to go where Extension to recreational personalities and the images of places

4. Individuals who belong to the same demographic groups and cohorts may have different motivations and behaviours The activity may have something to do with grouping ‘like’ personalities If true - this type of analysis can help determine market segments, marketing strategies, and potential conflicts between various user groups

5. Golf and Tennis Resort For example the Planters in South Carolina

6. Goal would be to build as much as possible integrated facilities - facilities that would house tennis players and golfers On the surface, the demographics of these two groups that visit resorts are roughly similar ( income, education, family size, etc) A single clubhouse should be acceptable but the psychographics are different

7. Golfers Play the game, on average - not practice Joke, bet, chat, and head for the 19th hole with enthusiasm Eat, drink, stay up later and ride around in little carts They are social animals with a need for belonging and they spend more at their destination

8. Tennis Players Practice more, and may not ‘play’ Goal is to win - Seldom chat, give fewer compliments and argue over line calls Limits to after match socializing and lead more spartan lifestyles than golfers. Eat and drink less and are fitter. They are asocial animals oriented to self-esteem. They spend less and go to bed earlier

9. Make more money off of golfers in the clubhouse - but the groups do not get along. Separate facilities for socializing are a necessity where specialized ‘groups’ travel (rather than families)

10. Plog and the Recreation System The best known of Plog’s work relates tourist’s (traveler's) motivations to their destination points The emphasis is on personality - not demographically related variables travellers are distributed along a continuum

12. Psychocentrics Tendency to be anxious, self-inhibited, non- adventurous Concern for small details They prefer the familiar (would prefer to drive to a destination) - food, entertainment

13. Preference for commonplace activities (sunning, swimming) Relaxation and more passive activities are preferred Preference for familiar, family-type restaurants and tourist shops Prefer absence of ‘foreign’ atmosphere and like complete packaging and scheduling

15. Allocentrics Individuals who are self-confident, curious, adventurous and outgoing Preference for non-touristy areas. A delight in new experiences Preference for novel destinations and high level of activities

16. Getting there is a minor part of the trip - preference to fly Willing to accept different accommodation and food Preference for ‘free’ time and being on their own Would love to be ‘first’

17. Grand Canyon Tibet

18. Linkages A destination will do ‘best’ when it attracts the mid-centric population - Middle of the bell curve This though may build in the seeds of destruction and decline as the mid - population may attract commercialization and loss of local ‘quality’

19. There is a sense and suggestion that because of the different motivations that destinations will evolve over time Allocentrics will discover a place word-of-mouth and other information is spread Mid-centrics arrive, the allocentrics leave but in the long run, psychocentrics arrive