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Classification of Tourists. Do you stay in your bubble? Environmental bubble - Surrounded by similar living environment when travelling abroad.

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Presentation on theme: "Classification of Tourists. Do you stay in your bubble? Environmental bubble - Surrounded by similar living environment when travelling abroad."— Presentation transcript:

1 Classification of Tourists

2 Do you stay in your bubble? Environmental bubble - Surrounded by similar living environment when travelling abroad

3 What makes you feel comfortable and safe when travelling? Find the points in your travel leaflets! Brainstorm with your neighbour! Write down your findings inside the bubbles.

4 Fly with a reputable airline. Time limit: 5 minutes5 minutes

5 Environmental bubble? A coach with air-conditioning Include travel insurance A comfortable hotel/ accommodation Choose a reputable travel agency Well planned itinerary Eat Chinese food Chinese-speaking tour guide Staff with professional training Speak or read the same language Sufficient rest time Breakfast at hotel Buffet, choose your own food Fastpass in theme park Special queue

6 Cohen ’ s Classification Tourism combines curiosity to seek out new experiences with the need for security of familiar reminders of home seek out new experience Curiosity familiar reminder of home Security ExplorerDrifterIndividual mass tourist Organized mass tourist

7 Non-Institutionalized Tourists are loosely attached to the tourist establishment expose to host community Institutionalized Tourists are dealt with in a routine way by the tourist establishment e.g. travel agencies, hotel chain ExplorerDrifter Individual Mass Tourist Organized Mass Tourist Cohen ’ s Classification

8 Where is the tourist? p.2 Spend most of the time inside/ always inside Still confined by it/ Often inside Dare to leave/ rarely inside Go further away from it/ far away from

9 Organized Mass Tourist least adventurous spend most of their time in their comfortable “ environmental bubble ” throughout their trip the itinerary is decided in advance attractions are guided and well fixed tourists have no decision on their trip Cohen’s Classification p.3

10 Individual Mass Tourist similar to the organized mass tourist the tour is not entirely fixed have certain control over their time and itinerary but all the major arrangements are still made through travel agencies Cohen’s Classification

11 Explorer arrange their trips alone go somewhere unusual look for comfortable accommodation and reliable transportation retain some of the basic routines and comforts of their native way of life try to mix with local people and speak their language dare to leave their “ environmental bubble ” Cohen’s Classification

12 Drifter go further away from the “ environmental bubble ” keep away from the accustomed ways of life in home countries no fixed itinerary plan trips wholly on their own live with local people often take odd-jobs to keep themselves going Cohen’s Classification

13 What type is it? p.2


15 What’s your travel personality? Do the psychological test to know your travel personality at Jot down your type and some keywords of your characteristicskeywords

16 Plog’s Classification p.4 Destination popularity VS traveller’s personality Your travel personality Authentic = Psychocentric Mid-authentic = Near psychocentric Centric authentic = Mid-centric Centric venturer = Mid-centric Mid-venturer = Near allocentric= Venturer = Allocentric

17 Plog’s Classification p.5 Allocentric Type seek new experiences and adventure outgoing and self-confident enjoy meeting ppl from different cultures explore an area make own travel arrangements choose activities and tourist attractions

18 Plog’s Classification Psychocentric Type conservative, inhibited and unadventurous return to familiar destinations want to relax expect the type of food and activity prefer heavily structured itinerary safety and security are important

19 Plog’s Classification Mid-centric Type between allocentric and psychocentric not particularly adventurous receptive to new experience

20 Plog’s Classification p.4

21 Can you classify the destinations into 5? South Africa Canada Kuala Lumpur Antarctica Macau India Singapore Russia Cambodia United Kingdom Bangkok Guangzhou Czech Republic Australia South America Congo Shenzhen France Vietnam USA


23 Major points to study Understand Cohen's classification Understand Plog's classification Give examples on each types of tourists Identify the concerns and needs of different types of tourist

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