1. Did You Know? When you see geese heading south for the winter flying along in a “V formation, you might be interested in knowing that science has discovered why they fly that way. Research has revealed that as each bird flaps its wings, it creates an uplift for the bird immediately behind it. By flying in a “V” formation, the whole flock adds at least 71 percent greater flying range than if each bird flew on its own. (People who share a common direction and sense of community get where they are going more quickly and easily because they are traveling on one another’s thrust.)

2. Forum Marketing Brought to you by: The Retirement Planning Store, Inc.

3. What is a Forum? A forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages.

5. What is Forum Marketing? Forum marketing is a powerful way of letting consumers know about a given product or website without spamming. Which in return will generate a steady stream of leads!

6. What is a Signature? A forum signature is a block of information automatically appended at the bottom of each forum post.

8. Anybody can Forum Market! Without joining the Retirement Planning Store Forum Marketing membership plan, an agent can create their own landing page and join many forums and make many posts every month and see results!

9. Unfortunately Leads will come in sporadic, and all over the United States.

10. That is Why… Joining the Retirement Planning Store Forum Marketing membership plan makes sense!

11. The Power of Many By joining the Retirement Planning Store Forum Marketing Membership plan an agent can enjoy the benefits of belonging to a large group of agents with the same goal in mind. Driving organic traffic to ONE landing page!

12. What does Retirement Planning Store do? 1.We work with your web developer in the creation of a Lead Generating landing page. 2.We provide up to 10 forum profiles fully set up “signature” in place 3.Monitor agent forum accounts to make sure that each agent is living up to their duties.

13. What kind of Leads are you developing? Basically, we can generate any type of lead you want. Here are a few that we are currently generating leads for. 1.Indexed Universal Life 2.Social Security Maximization / Annuity 3.Single Premium Life 4.Medicare Supplement

14. Imagine Imagine the amount of traffic that could be generated if 100 or more agents came together as a co-operative.

15. Lead Quality What will be the quality of the leads? The Best! The leads are people that have requested Free Information just the same as a direct mail piece.

16. Name.lastFriedmann Name.firstThomas R. Address.line1145 Main St. Address.line2 Address.stateAR Address.countryUSA Address.zip55555 Address.cityHot Springs Village Phone Number501 - 922 - 0000 EmailThomas.friedmann@fake.com Your Current Age is"69 At what age did you start taking Social Security65 When do you plan to start Social Security65 Will you work once Social Security benefits start?Yes Spouses Current Age is:66 At what age did your Spouse start taking Social Security62 When does your Spouse plan to start Social SecurityAlready Taking Will you Spouse work once Social Security benefits start?No What is the Value of your Home?Under $100,000 What is your family's annual income?Below $50,000 This is a sample lead

17. Our Biggest concerns about retirement are (pick 3).Outliving our money Our Biggest concerns about retirement are (pick 3).Being Dependent on children or relatives Our Biggest concerns about retirement are (pick 3).Investment Losses Our Biggest concerns about retirement are (pick 3).Major Health problems Our Biggest concerns about retirement are (pick 3).Having to go to the nursing home Our Biggest concerns about retirement are (pick 3).Losing our home Our Biggest concerns about retirement are (pick 3).Using all our money & leaving none Our Biggest concerns about retirement are (pick 3).Having to continue working 1 Our Biggest concerns about retirement are (pick 3).Inflation 1 Our Biggest concerns about retirement are (pick 3).Medical costs 1 Our Biggest concerns about retirement are (pick 3).Taxes 1 Our Biggest concerns about retirement are (pick 3).Social Security Running out 1 The money you've saved for retirement is: Under $100,000 How much do you owe on your house? Under $50,000 Please Choose.No Thank you! I just want the Free Guide. 1 Comment Your Home Value IP Address 170.29.64.4

18. Lead Distribution How will the leads be distributed? Closest agent to the lead.

19. What does it cost an agent to join? First month set up fee is $20 Monthly is $20

20. What if? An agent wants to be a member and receive leads but doesn’t have time to make the posts?

21. Simple We will do the posting on your behalf for an additional fee. First Month set up fee $20 Monthly Fee $30

22. Agent Responsibilities To qualify for leads on a monthly basis, agents must post at least 25 times in the forums registered to them every month.

23. Everyone Participates How will we be able to make sure everyone is participating and making their posts? Easy We don’t give away all of our secrets, but trust me the information is easily just a few key strokes away.

24. What should you do first? Create a compelling profile A good profile can help you establish credibility on the forum. Provide a solid description of your expertise and experience. Feel free to add in a couple of personal tidbits to humanize your profile. Information like your hometown, your pet's name, or your favorite sports team are good ways to break the ice. Stay away from sharing potentially polarizing information such as political or religious affiliation. Provide contact information so other users can get in touch with you if they are interested in learning more about your business. A lot of spammers and identity thieves search through forums for personal information. Therefore, you should only share information you wouldn't mind being made public, such as a throwaway webmail address. DO NOT CHANGE THE EMAIL ADDRESS LISTED IN YOUR PROFILE!

25. Then what? Introduce yourself Many forums encourage new users to introduce themselves to the community by making an introductory post. This is usually done in threads especially designated for welcoming new members. These threads are usually called some variation of "Say Hi Here," "How Did You Find Us," or " New Members Check In Here." Your introductory post should include a brief description of your expertise and an explanation of why you joined the forum. Let the other users know that your main goal is to contribute to and learn from the community. Do not make any marketing pitches in your first post. If you try to sell anything in your first post you will very likely get banned.

26. Add Value! Make valuable contributions to the community This is the key to successful forum marketing. Whenever anyone asks a question related to your products or services, dazzle them with incredibly useful answers. These situations are opportunities to demonstrate your expertise and to generate good will. Backup your advice with links to trusted sources, and respond to follow up questions quickly. Leave out your sales pitch in the beginning. Any hint of bias in your initial posts will erase all your hard work. By keeping your answers objective, the entire community will start thinking of you as a trusted expert. They will soon start asking you for your recommendations. When you get direct inquiries for recommendations you may then safely mention your business without appearing biased.

27. Refer a Friend! For every friend you refer to the Forum Marketing Co-op lead program, you will earn 6 months Free membership! Refer two per year and never pay a membership fee again!

28. Organic Traffic Organic traffic refers to traffic that comes to a website via unpaid links from other sites such as search engines, directories, and third party websites. Organic traffic tends to build over time in direct correlation to the amount of topical content on the website and its number of backlinks from authoritative sites.backlinksauthoritative

29. Paid Traffic? Since organic traffic is a bit slower at first to produce leads, an agent can significantly increase their flow of leads every month. With a service called Google Ads also known as Adwords.

30. Google Ad Account As an added service, the Retirement Planning Store will also set up Agent Adword accounts for them. Agent is responsible for costs of paid traffic.

33. Retirement Planning Store, Inc. (309) 696-8905 Dan Hopwood