1. Hean-Teik Chuah, Vice-President (R&D) Stephen SC Tam, PhD MBA Multimedia University, Malaysia Striving for Excellence in Academic Performance and Commercialization "Innovation and Technology Absorption for Growth" Knowledge Economy Forum V Prague, March 28-30, 2006

2. Part 1: GENERAL INTRODUCTION

3. Facts about Malaysia MMU Twin-Campus Population: 26 million GDP/capita = USD4,625 (2004)

4. WHY SET UP MMU? Before 1996, all are government universities Educational Act (1966) enables Ministry of Higher Education to set up private universities Private universities have more autonomy in areas of staff recruitment, salary structure, running of universities, and charging of fees. Autonomy allows the management to run the university as industry wants it to be – more collaboration, more industry-driven syllabi, etc. MMU is the first private university in Malaysia

5. FACTS ABOUT MMU Founded in 1996 Two campuses: Cyberjaya, Malacca Language of Instruction: English No. of undergraduate students: 16,500 No. of postgraduate students: 1,900 Percentage of foreign students thereof: 12% No. of countries they come from: 75 No. of academic staff: 850 No. of non-academic staff: 670 Shareholding: 100% owned by Telekom Malaysia as at 12 Jan 2006 p.9

6. Stephen SC Tam BSc(Eng), MSc, PhD, MBA Professional Development: 5 years as engineer, Hong Kong 18 years university teaching, Singapore 5 years corporate management (founding CEO / COO), Singapore now assoc. prof. & Director of CCTD, MMU, Malaysia Consultancies: USA (1), Singapore (16), Hong Kong (1) Co-Founders of Technology Startups: DataMark Technologies http://www.datamark-tech.com DenseLight Semiconductors http://www.denselight.com Professional Publications: >100 refereed papers, 7 patents Scholarships: incl. Commonwealth Scholarship UK, 1981-83

7. Part 2: CHALLENGES FOR A UNIVERSITY

8. Waves of Technological Revolution Life Science Revolution Year Industrial Revolution Electronic Revolution IT Revolution Automatic Loom Steam Engine Telephony Steel Gas Engine Car, Air Plane Oil Drilling Electricity Television Computer Microprocessors Optical Fibers Information Superhighways Integrated Multimedia Networks 176018901910195019701990 Agricultural Revolution 1700 Rotation of crops Stock Breeding p.6

9. ROLES OF A UNIVERSITY Key Roles UNIVERSITY is for Creation, Preservation and Dissemination of Knowledge Extracted from www.onelook.com Added Role of Proactive Commercialization Univ. can own inventions made under federal funding To involve actively in commercialization To try to license to small businesses and U.S. firms Government gets a royalty-free license for own use Bayh-Dole Act 1980, www.cogr.edu/docs/Bremerarticle.htm p.2

10. Challenges for Malaysian Universities: Democratization of Education Globalization & Internationalization Knowledge & Innovation-based Economy Competition Training of Ready-to-Market and Ready-to-Evolve Graduates p.7

11. Part 3: Academic Excellence p.8

12. Model for Academic Excellence  Good Students Excellent Staff State-of-the-Art Facilities Up-to-date Content Industry, Policy Makers & CommunityGraduates Feedback and Quality Control International Linkages p.11

13. What MMU Does for Academic Excellence Paradigm Shift Paradigm Shift Curriculum Development Curriculum Development Advancing R&D Advancing R&D Smart Partnership: Seamless Relationship with Industry Smart Partnership: Seamless Relationship with Industry Collaboration with Renowned Research Institutions and Universities Collaboration with Renowned Research Institutions and Universities Commercialization & Technopreneur Development Commercialization & Technopreneur Development p.12

14. Management Committed to culture of excellence across the whole of management Committed to culture of excellence across the whole of management Transmit the culture to all levels of staff Transmit the culture to all levels of staff Invite Industry to the university Invite Industry to the university Create Joint-Venture activities Create Joint-Venture activities Create “Industrial Professorships” Create “Industrial Professorships” Encourage Industry/University Cross Secondments Encourage Industry/University Cross Secondments Recruitment based on track record/capability Recruitment based on track record/capability PARADIGM SHIFT p.13

15. Academic Experienced staff to mentor junior staff Experienced staff to mentor junior staff Emphasis of team research Emphasis of team research Seeking external fund for research and top-up salary from research funding/ contract/consultancy Seeking external fund for research and top-up salary from research funding/ contract/consultancy Structure teaching to allow quality research time & secondment to industry Structure teaching to allow quality research time & secondment to industry Interaction with industry through joint R&D Interaction with industry through joint R&D Constantly update syllabus to suit industry needs Constantly update syllabus to suit industry needs Research NOT for the sake of research, but for solving real-life problems Research NOT for the sake of research, but for solving real-life problems p.14

16. Administration Develop clear Contractual, Intellectual Ownership & Partnership Procedures Develop clear Contractual, Intellectual Ownership & Partnership Procedures Abandon 9-5 Procrastination Abandon 9-5 Procrastination Act as Facilitators rather than Gatekeepers Act as Facilitators rather than Gatekeepers p.15

17. CURRICULUM STAY FOCUSED AND UPGRADE STAY FOCUSED AND UPGRADE ICT ICT ENGINEERING ENGINEERING CREATIVE MULTIMEDIA CREATIVE MULTIMEDIA MANAGEMENT & LAW MANAGEMENT & LAW e-LEARNING e-LEARNING FACING THE NEXT WAVE FACING THE NEXT WAVE LIFE SCIENCES LIFE SCIENCES DISTANCE LEARNING DISTANCE LEARNING p.16

18. EDUCATIONAL PROGRAMMES OFFERED Number of Programmes Offered According to Level: Postgraduate (Coursework & Research) 27 Bachelor Degree 66 Diploma 8 E-learning programmes = 3 Programmes offered overseas: MBA (China Information University, Bunda Mulia University, Indonesia; Cornerstone College, Singapore) Bachelor of e-Business (Syrian Virtual University) Diploma in Creative Multimedia (National Electronic Media Institute of South Africa)

19. R&D EXTERNAL FUNDING EXTERNAL FUNDING GOVERNMENT (IRPA, MGS, etc.) GOVERNMENT (IRPA, MGS, etc.) INDUSTRY COLLABORATIONS (Intel, Motorola, Nokia, Microsoft, etc.) INDUSTRY COLLABORATIONS (Intel, Motorola, Nokia, Microsoft, etc.) INTERNAL FUNDING INTERNAL FUNDING RDDI GRANT RDDI GRANT ENDOWMENT FUND ENDOWMENT FUND p.17

20. D EXPENDITURE AND NUMBER OF SCIENTISTS & ENGINEERS FORS PUBLIC SECTOR R&D EXPENDITURE AND NUMBER OF SCIENTISTS & ENGINEERS FOR SELECTED COUNTRIES Source: The World Competitiveness Yearbook, 1998, 2000 Scientists and Engineers (per million population) R&D Expenditure (% of GDP) 0.5 2000 3,732 2,417 2,728 1,778 500 6,309 149 350 2,656 3,166 1985-1995 2.5 United States 1.9 United Kingdom 1.8Singapore 1.0 New Zealand 7000.4Malaysia 2.9Japan 0.7India 0.7China 1.6Canada 1.7Australia 20001998Country 2.8 2.5 p.18

21. PARTNERSHIP WITH INDUSTRY Possible Areas of Collaboration: Source of R&D Funding Source of R&D Funding Opportunities for Industrial R&D Opportunities for Industrial R&D Consultancy Opportunities for Staff Consultancy Opportunities for Staff Technology Transfer thru’ Secondment/Internship Technology Transfer thru’ Secondment/Internship Entrepreneurial Opportunities Entrepreneurial Opportunities Curriculum Development Curriculum Development Adjunct Staff from Industry Adjunct Staff from Industry p.19

22. INTERNATIONAL COLLABORATION Objectives: Broaden and Strengthen Skills and Expertise Broaden and Strengthen Skills and Expertise Exchange of Knowledge and Expertise to University Community Exchange of Knowledge and Expertise to University Community Promote Linkages Promote Linkages Globalization & Internationalization Globalization & Internationalization Centre of Brain Gain Centre of Brain Gain p.20

23. “The university collaborates with over 100 international and local industry players including giants like Microsoft, Alcatel, Nokia, Intel, Siemens, Motorola, Fujitsu, and Maxis by way of research, scholarship schemes, industrial training, establishment of laboratories on the campus and staff exchange.” Collaborations & Partnerships Mr. Bill Gates, Microsoft Mr. Rainer Althoff, Siemens Prof. Datuk Dr. Ghauth Jasmon President, Multimedia University p.21

24. Examples of Industrial Collaborations p.22

25. Examples of Industrial Collaborations Komag Sputtering Facilities Schneider’s Power Drive Lab Nokia 3-G Lab Intel Microelectronics Lab Intel Advanced Architecture Lab p.23

26. Collaborations with Universities – Asia Australia Monash University Queensland Univ. of Technology University of Queensland University of New South Wales China China Information University ZheJiang University Mongolia Mongolia Technical University Thailand Asian Inst. of Technology Suan Dusit Rajabhat Univ. Kasetsart University Korea Dongseo University Suwon Science College & Univ. of Suwon Dankook Uni. Indonesia Bunda Mulia University Singapore Nanyang Technological University Cornerstone Institute Taiwan Da Yeh University National Yunlin Univ. of Science and Technology Japan Tokai University Edu. Sys Tokai Univ. Inst. Of Medical Science Tokyo Inst. Of Technology Waseda University Keio University Kyoto University Osaka Electro-Comm Univ. Seinan Gakuin University University of Tsukuba Vietnam Posts & Telecommunications Inst. of Tech. CMLC Group of Countries New Zealand Massey University Russia Novosibirsk State Tech. Uni p.24

27. Russia World Technological Univ. Collaborations with Universities - Americas, Europe & Russia Canada Alberta University University of Victoria U.K. University of Dundee University of East London University of Bradford University of Sheffield University of Birmingham Germany Technical University Munich Esslingen University Dresden University of Technology International University of Germany Fachhochschule Hof (Uni. of Applied Sciences) Germany France ENST Bretagne University of La Rochelle Belgium University of Louvain Mexico Monterrey Institute of Technology U.S.A. MIT Pennsylvania State Univ. Purdue University University of Pittsburg Univ. of Texas, Arlington p.25

28. UAE Ajman Univ. of Science & Technology Collaborations with Universities – Middle East & Indian Sub-Continent Oman Modern College of Business & Science Ministry of Manpower South Africa National Electronic Media Inst. Fort Hare University Syria Damascus University Syrian Virtual University Sudan Computer Man University Ministry of Higher Education Iran Kish University Shariff University of Technology Amirkabir Univ. of Science and Technology Yemen University of Science & Technology India Arulmigu Kalasalingam College of Engineering Anna University UTL Technologies, Bangalore netGuru India Pvt. Ltd. Inst. of Leadership Management Bangladesh Bangladesh University of Engineering & Technology Islamic Univ. of Chittagong Sri Lanka Arthur C.Clarke Inst. Of Modern Tech. p.26

29. Part 4: Excellence in Commercialization, Consultancy, and Technopreneur Development p.27

30. Commercialization, Consultancy & Technopreneur Development Objectives: Broaden and Strengthen Skills and Expertise Broaden and Strengthen Skills and Expertise Transfer of Knowledge and Expertise to Society Transfer of Knowledge and Expertise to Society Promote Linkage between University and Industry Promote Linkage between University and Industry Assist Industry and Government in Identification of Technology and Research Activities Assist Industry and Government in Identification of Technology and Research Activities Development of Entrepreneurs and Generation of Revenue for Staff, Alumni and University Development of Entrepreneurs and Generation of Revenue for Staff, Alumni and University p.28

31. Model for Excellence in C-C-TD Generate IP Protect IP Commercialize IP & Know-How External Funding Internal Funding $ $ Know-How $ Technology Licensing Consultancy Technopreneur Development $ Society at large: Higher Productivity, New Jobs, New Products, New Markets p.29

32. CCTD’s Scope of Services Technopreneur Development Incubate MMU Pre-Start-Up & Start-Up companies Organize technopreneurship training Help build robust biz plans Funded POC activities Forge industry linkages Partnership for growth Commercialisation Identify commercially viable projects Support inventors on patent searches and market research Funded POC Venture partner matching Technology licensing Legal Advice IPR Protection Provide legal advice to inventors & start-ups on business matters MMU Centre for Commercialisation and Technopreneur Development p.30

33. Special TD Programs with MDC include … 1. NTDC  MDC  Microsoft  HP  MMU 2. JTrend MDC SUN MMU 3. MDC Grant or Co-funding of TD projects generated by MMU community p.31

34. MMU is the FIRST UNIVERSITY in South-East Asia to provide FUNDED PROOF-OF-CONCEPT in DEVELOPMENT for STUDENTS and ALUMNI FUNDED PROOF-OF-CONCEPT in TECHNOPRENEUR DEVELOPMENT for STUDENTS and ALUMNI

35. Current Status on Startups in the TD Program (as at 20 Sept 2005 ) Year2001200220032004 2005 (YTD) No. of Start-Ups 6124159 Cumulative No. of Start-ups 618223746 No. of Discontinued Start-Ups 37272 No. of Graduated Start- Ups --1-2 No. of Active Start-Ups at End of Period 3891722 p.32

36. Examples of Start-Ups Start-UpFoundersBusiness Meishio 1 FCM student multimedia 3D visualization Inventsys 1 MMU staff info mgmt sys for healthcare E-Transact 3 FOM e-ticketing for express buses Roommart 2 FOM + 1 friend roommate matching Xirien 2 FOE + 1 FOM home automation via cell phone Prolix 3 FIT property portal neXus 4 FIST automating workflow for websites Knet 1 FOM (P/G) directory of experts Smartcity 4 FET smartcards Comconverge 1 FOE staff mobile advertising p.33

37. E-Transact E-ticketing software for express bus operators Steady streams of revenue with increasing customer base Many local bus companies have signed up with E-Transact Biz Focus: A fast and effective express bus electronic ticketing management system that provides connection for multiple bus counters in different towns and locations to enhance efficiency and control Groomed by MMU p.35

38. Five startups are revenue-generating… (as at 31 May 2005) Company / Enterprise Revenue in 2004/05 (annualized) A RM 200,000 RM 200,000 B RM 24,000 RM 24,000 C RM 70,000 RM 70,000 D RM 300,000 RM 300,000 E RM 200,000 RM 200,000 p.37

39. Part 5: In Summary… p.38

40. Industry University Community Policy Makers CLOSELY-KNITTED SEAMLESS RELATIONSHIP p.44

41. Curriculum (Academic Corporate Planning) Student Affairs (Student Affair Committee) Industrial Training (Industrial Training Committee) R&D (R&D Committee) MMU Experience Professional Bodies (IEM, IEE, etc.) Alumni Society Industry Advisors External Examiners Faculty Students Industry MOHE / EAC / LAN / IEM / BEM Other Govt Institutions e.g. MOSTI, KTAK Senate Other Universities / Research Ins. Industrial needs, future trends, human resource gaps etc. Quality checking on curriculum, examinations, etc. Students’ needs, problems, assessment, feedbacks, etc. Job competence feedbacks, employment info, suggestions, etc. Curriculum, academic matters, rules / regulation, policy etc. Subject, lecturer assessment, comments, suggestion, etc. Curriculum review, academic matters, etc. Industrial places, recruitment, human resource requirement. Programmes assessment, approval, accreditation, professional requirements etc. Curriculum comparison, recognition, joint- dergee, etc. R&D funding, govt. policy, etc. Other supporting units Supporting services. p.39

42. KSFs for MMU * Culture setting - meritocracy in staff recruitment and promotion * Visionary - able to come up with courses that suit industry needs * Selection of students - based on academic merits * Close collaboration with industry in terms of R&D, and in terms of syllabus development * More flexible policies in terms of allowing staff to do consultancy with industry.

43. Benefits to Students and Staff * More places for students. Public university is heavily subsidized by government 90-95%. So places are limited * More opportunities for staff to do industry- related R&D, more consultancy and so they can earn extra income without compromising quality of education * Open to international students – 12% are from 75 different countries - international experience for all staff and students (25% of staff are international staff)

44. NATIONAL AWARDS “Excellence in R&D, Private Higher Education Institution for University Level”, 20 Dec 2005, Ministry of Higher Education, Malaysia “Most Progressive University Technopreneurship Initiatives” 20 Aug 2005, Technopreneurs Association of Malaysia Export Excellence Award 2004 (Services Category) Ministry of International Trade & Industry, Malaysia p.40

45. Prof Chuah: htchuah@mmu.edu.my Stephen Tam: sctam@mmu.edu.my We like to thank the Czech Republic, World Bank, and MMU for sponsoring our participation in this Forum.