1. Product Type: Grocery Unit Cost to WFM: $ SRP: $1.99 per bar; On Promo: $1.49 per bar or 4/$5 Gross Margin % Promotional Support Program: in conjunction with existing skus Demo Support Program: TBA Channel Strategy of Item: Natural & Conventional Manufacturer Launch Date: April 1, 2014 “Caramel Nut Brownie” is #1 Luna SKU Brownie is the largest Larabar SKU not in Canada  GLUTEN-FREE  NON-GMO  DAIRY & SOY FREE  KOSHER  1/4 CUP FRUIT  LOW SODIUM  4 g OF FIBRE  VEGAN  FAIR TRADE CHOCOLATE & COCOA Dates Chocolate Chips AlmondsWalnutsCocoa Powder Sea Salt Tanja Fraser, UNFI Canada (416-319-2242)

2. NUGO Organic Dark Protein Bars Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $2.69 Gross Margin: % Promotional Support Program: EDLC Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now A low fat treat made with delicious REAL Dark Chocolate, available in 3 flavors USDA certified organic Vegan Non-GMO Project Verified 10g of protein, 3g of fiber & 13g of sugar per bar Ingredients (Dark Chocolate Almond): Organic Crunch [organic hexane free soy crisps (organic soy protein, organic rice flour, calcium carbonate), organic brown crisp rice, organic rolled oats], Organic Chocolate (organic cane sugar, organic chocolate liquor, organic cocoa butter, organic soy lecithin, organic vanilla), Organic Tapioca Syrup, Organic Agave Syrup, Organic Isolated Soy Protein, Organic Arabic Gum, Organic Almonds, Organic Tapioca Maltodextrin, Organic Flaxseed, Natural Flavors Tanja Fraser, UNFI Canada (416-319-2242) DBL DARK CHOC OR691535481039 DRK CHOC POMGRAN OR691535483033 DARK CHOC ALMOND OR691535485037

3. Bounce - Coco-Berry Vitality Burst Product Type : Grocery Unit Cost to WFM: Suggested Retail Price: $2.69 Gross Margin: % Promotional Support Program : 15-20% MCB 4x a year, plus 1 ad Demo Support Program : 4 demos per store/year Channel Strategy of Item: All Manufacturer Launch Date: Available Now 100% Natural, no preservatives High in protein & high in fiber Non-GMO Gluten-Free & Nut-free Dairy free Suitable for vegetarians Ingredients: Dates, Tapioca Syrup, Sunflower Seeds, Dried Cranberries (Cranberries, Apple Juice Concentrate, Sunflower Oil), Crisp Rice (Rice Flower, Rice Bran, Raisin Juice Concentrate, Honey, Salt), Coconut, Rice Protein Concentrate, Raisins, Raspberries, Acai Juice Powder (Acai Juice, NON-GMO Maltodextrin), Goji Berries, Natural Flavors, Citric Acid, Sesame Seeds Tanja Fraser, UNFI Canada (416-319-2242) 852949003419

4. Clif Bar Builder Bar – Line Extension Product Type : Grocery Unit Cost to WFM: Suggested Retail Price: $1.99 Gross Margin: % Promotional Support Program: In conjunction with existing skus Demo Support Program : TBA Exclusivity : None Channel Strategy of Item: All Manufacturer Launch Date: Sept 2013 20g of high-quality protein to help build and repair muscle Carbohydrates to help you sustain your workout Zero grams trans fat and does not contain partially- hydrogenated oils or high fructose corn syrup Low glycemic Ingredients (Crunchy Peanut Butter) Soy Protein Isolate, Beet Juice Concentrate, Organic Brown Rice Syrup, Organic Dried Cane Syrup, Palm Kernel Oil, Organic Peanuts, Natural Flavors, Organic Soy Flour, Vegetable Glycerin, Inulin (Chicory Extract), Organic Peanut Flour, Rice Starch, Organic Oat Fiber, Sea Salt, Organic Sunflower Oil, Organic Palm Kernel Oil, Organic Soy Lecithin, Soy Lecithin, Organic Vanilla Extract, Salt, Natural Vitamin E (Antioxidant). PEANUT BUTTER722252616487 VANILLA ALMOND722252616456

5. Baby Gourmet – Line Extension Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $1.99 Gross Margin % Promotional Support Program: in conjunction with existing skus Demo Support Program: TBA Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date - March 2014 Organic Baby Food No Thickeners, Fillers, No added Sugar, No added Salt BPA Free Packaging Covers 4 Food Groups Kosher USDA & Organic certification Baby Gourmet – Nancy Markovic – nancy@babygourmet.com 647-391-2192nancy@babygourmet.com Juicy Pear & Garden Greens62861900058 Banana Apple Fig Oatmeal & Greek Yogurt62861920001 Fruity Carrot & Greek Yogurt Smoothie62861920003 Coconut, Kiwi & Mangosteen With Quinoa62861920009 Yumberries & Plum With Ancient Grains62861920007 Peachy Pumpkin Spiced Amaranth62861920010 Gingery Pear, Spinach & Whole Grains62861920011 Minty Pears Apples & Peas62861920004 Banana Apple Beet Berry62861920005 Banana Apple Kale62861920006 1 Root Veggies & Beef62861930002 3 Fruity Chicken Tagine-Style Stew62861930001 3 Veggie Beef Bolognese & Pasta Stars62861930003

6. Earth’s Best – Chlorine Free Baby Wipes Tub Product Type: Unit Cost to WFM: $ Suggested Retail Price: $6.99 Gross Margin: % Promotional Support Program: Q4 2014 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Chlorine-free wipes moistened with natural aloe vera, vitamin E, and water to cleanse and moisturize gently and naturally Alcohol-free & fragrance-free No synthetic ingredients that may irritate baby’s skin Ingredients: Water, alkyl poly glycoside, glycerine, sodium hydroxymethyl glycinate, aloe vera, vitamin E, citric acid Tanja Fraser, UNFI Canada (416-319-2242) 769562018549

7. Healthy Times Original Teddy Puffs Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.39 Gross Margin: % Promotional Support Program: 15% ISF, 2x annually Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Organic Certified Kosher Certified Organic finger food or cereal Special size and shape for little fingers Delicious taste and texture just for toddlers Ingredients: Organic whole grain oats, organic brown rice, organic corn, organic evaporated unrefined cane juice, calcium carbonate Tanja Fraser, UNFI Canada (416-319-2242) 048685017975

8. Earth’s Best – Crunchin’ Grahams Product Type: Unit Cost to WFM: $ Suggested Retail Price: $4.39 Gross Margin: % Promotional Support Program: Q4 2014 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Organic Non-GMO No Hydrogenated oils or trans fats No artificial flavors, colors or preservatives Made with whole grains Ingredients: Organic whole grain wheat flour, organic evaporated cane juice, organic wheat flour, organic sunflower oil, organic invert cane juice, organic honey, leavening (ammonium bicarbonate, mono=calcium phosphate, sodium bicarbonate), sea salt, natural flavor Tanja Fraser, UNFI Canada (416-319-2242) 023923909595

9. Dishmatic Brush and Refills Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $2.99 (Brush)/$3.39 (Refills) Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Convenient, Brush dispenses dish liquid Protects your hands Saves time, scrubs dishes, pots and pans with ease Eco-friendly, Refills available in Heavy Duty and Non-Scratch Tanja Fraser, UNFI Canada (416-319-2242) Refillable Handle50 13931 01424 9 Heavy Duty Refill50 13931 01425 6 White Non Scratch Refill50 13931 01426 3

10. Eco Max Dish Wash Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.99 Gross Margin % Promotional Support Program: 20% 4 times per year Demo Support Program: None Exclusivity : None Channel Strategy of Item: All Manufacturer Launch Date: Available Now 5 sku’s including Baby, effective cleaners Manufactured in Oakville, made from 100% plant- based ingredients that are biodegradable, renewable and sustainable, they incorporate therapeutic grade essential oils - no synthetic fragrances EcoLogo Certified, Eco Scale Certification in progress Ingredients: Tea Tree: Water, plant based surfactants, salt, food grade citric acid, aloe vera plant extract, natural tea tree essential oil, natural lemongrass essential oil, food grade potassium sorbate preservative TWA Inc, Lainie Kennedy, lkennedy@tonywatersagencies.ca, 905.536.2351) HYPOALLERGENIC853907001102 LAVENDER853907001072 ORANGE853907001096 TEA TREE853907001089 BABY DISH WASH853907001379

11. Eco Max Laundry Wash & Fabric Softener Product Type: Grocery Unit Cost to WFM: $ SRP: 1.05L $8.99, 1.5L $13.99, Fabric Softener $5.99 Gross Margin % Promotional Support Program: 20% 4 times per year Demo Support Program: None Exclusivity : None Channel Strategy of Item: All Manufacturer Launch Date: Available Now Effective laundry wash formula available in 3x Concentrate & 2x Concentrate for Baby Manufactured in Oakville, made from 100% plant- based ingredients that are biodegradable, renewable and sustainable, they incorporate therapeutic grade essential oils - no synthetic fragrances EcoLogo Certified, Eco Scale Certification in progress Ingredients (Baby): Water, polyglycosides (from coconut oil and corn sugar), sodium citrate (food grade), gum thickener (food grade), citric acid (food grade), and potassium sorbate (food grade) TWA Inc, Lainie Kennedy, lkennedy@tonywatersagencies.ca, 905.536.2351) 3X HYPO WASH 1.05L853907001157 3X LAVENDER WASH 1.05L853907001164 3X ORANGE WASH 1.05L853907001188 3X HYPO WASH 1.5L853907001430 3X LAVENDER WASH 1.5L853907001447 3X ORANGE WASH 1.5L853907001454 HYPO FABRIC SOFTNR853907001195 LAVENDER FABRIC SOFTNR853907001317 2X NATURAL BABY WASH 1.05L853907001348 2X NATURAL BABY WASH 1.5L853907001355 NATURAL BABY FABRIC SOFTNR853907001362

12. Method Laundry Liquid Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $23.99 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Patent-pending, biodegradable formula Outstanding cleaning with ¼ the dose of the leading national brand No-mess, precision-dosing pump, eliminating the traditional laundry cap Plant-based formula uses 95% renewable ingredients Ultra concentrated (8x) formula 35% lower carbon footprint than conventional 2x detergents Recyclable bottle made from 50% post-consumer recycled plastic Dye-free & hypo-allergenic, Never tested on animals 50 loads per bottle, 85 loads per refill pouch Tanja Fraser, UNFI Canada (416-319-2242) Free & Clear81793901134 Fresh Air81793901135 Lavender Cedar81793901130 Beach Sage81793901355 Free And Clear Refill81793901168 Fresh Air Refill81793901169 Lavender Cedar Refill81793901310

13. Method Smarty Dish Tabs Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $7.99 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Non-toxic + biodegradable Better for waterways: no phosphates, no bleach DfE recognized Removes tough grease + baked-on food Leaves glasses sparkling clean without residue 3rd party tested to clean + rinse as effectively as the leading brands Pre-measured doses fit into all dishwasher dispensers Never tested on animals Tanja Fraser, UNFI Canada (416-319-2242) 20 ct Grapefruit8 17939 00924 6 20 ct Free & Clear8 17939 00923 9

14. Method Dish Soap Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $5.39 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Natural Manufacturer Launch Date: Available Now Sleek bottle with smaller pump provides more squirt control with one-handed convenience Redesigned pump uses 30% less plastic, saving more than 140,000 lbs of plastic per year Recyclable bottle made with 100% recycled plastic (PCR) Never tested on animals Made with all natural dyes / Basil is dye-free Kitchen-inspired, phthalate-free fragrances Ginger Yuzu and Basil skus are exclusive to the Natural Channel Tanja Fraser, UNFI Canada (416-319-2242) Ginger Yuzu8 17939 00737 2 Basil8 17939 00736 5 Beach Sage8 17939 01348 9

15. Method Specialty Cleaners Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $7.39 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Natural Manufacturer Launch Date: Available Now Daily Granite  Restores granite, marble + stone to their natural shine and glow  Gentle on sealed stone  Streak-free, biodegradable formula Wood for Good  No-wax formula that leaves no residue  Gently polishes and conditions wood  Fresh almond scent Steel for Real  Non-abrasive formula that cleans and polishes without streaking  Removes smudges and fingerprints Tanja Fraser, UNFI Canada (416-319-2242) Granite Spray81793900088 Wood Polish Spray81793900086 Stainless Steel Cleaner81793900084

16. Seventh Generation Disinfecting Wipes Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $5.99 Gross Margin % Promotional Support Program: 15% ISF Quarterly Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Tanja Fraser, UNFI Canada (416-319-2242) Kills 99.99% of household germs botanically Effective against Influenza A Virus Made from botanically pure plant extracts No rinsing or wiping required (even on food contact surfaces or children’s toys) 100% Post-Consumer Recycled Spray Bottle Can be used around kids, pets and food Ingredients: Aqua (water), sodium lauryl sulfate (palm kernel or coconut-derived cleaning agent), copper sulfate pentahydrate (bluestone) (mineral derived water mineralizer), citric acid and sodium citrate (cornstarch derived water softeners), essential oil fragrance† (origanum vulgare (oregano) oil, cymbopogon nardus (citronella) oil, cymbopogon schoenanthus (lemongrass)) oil 732913229178

17. Seventh Generation – Natural Lunch Napkins Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: Q4 2014 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now 100% recycled napkins 500 count per unit Made with at least 50% post-consumer content, from the paper we all recycle every day at home, school and work! Tanja Fraser, UNFI Canada (416-319-2242) 732913137053

18. Seventh Generation – 2 Ply Facial Tissues Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $3.69 Gross Margin: % Promotional Support Program: Q4 2014 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Made from 100% recycled paper, minimum 80% post- consumer Hypo-allergenic Whitened without chemicals containing chlorine No added dyes No added fragrances Attractive box designs to match any décor Tanja Fraser, UNFI Canada (416-319-2242) 732913137121

19. Seventh Generation – Lavender Floral & Mint Dish Liquid Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.69 Gross Margin: % Promotional Support Program: Q4 2014 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Non-toxic & biodegradable Hypo-allergenic, free of phosphates Not tested on animals Safe for septic systems Kosher-certified Bottle contains 90% post-consumer recycled plastic Ingredients: Aqua (water), sodium lauryl sulfate, lauramine oxide, decyl glucoside and lauryl polyglucose (plant-derived cleaning agents), 1,3 -propanediol (plant-derived foam stabilizer), citric acid (cornstarch-derived water so_ener), sodium chloride (thickener), magnesium chloride (cleaning enhancer), essential oils and botanical extracts* (citrus aurantifolia (lime), lavendula angustifolia (lavender), mentha spicata (spearmint), mentha piperita (peppermint), cananga odorata (ylang ylang)), 2-Methyl-4-isothiazolin-3-one & 1,2-Benzisothiazolin-3-one (MIT/BIT) and 5-Chloro-2-methyl-4-isothiazolin-3-one (preservatives). *d-limonene is a naturally occurring component of these ingredients Tanja Fraser, UNFI Canada (416-319-2242) 732913227488

20. Dragon Towels Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $8.99 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: TBA Exclusivity: None Channel Strategy of Item: Natural & Conventional Manufacturer Launch Date: Q1 2014 One roll of Dragon Towels will replace 6 months of paper towels Made primarily from bamboo, a renewable and eco- friendly resource 20 sheets per roll Machine washable at least 25 times, becomes more absorbent after each wash 100% Biodegradable Fragrance-free Tanja Fraser, UNFI Canada (416-319-2242) 876791000068

21. AspenClean – Bathroom Cleaner Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now Made with organic lavender and lime essential oils 100% Natural, Vegan & ECOCERT Certified Matched with color-coded Bathroom Microfiber Cloth Eco scale audited Made in Canada Contains only the finest, cosmetic-grade, natural ingredients derived from plants, minerals, and organic essential oils Tanja Fraser, UNFI Canada (416-319-2242)

22. AspenClean – Kitchen Cleaner Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now Made with organic bergamot and grapefruit essential oils 100% Natural, Vegan & ECOCERT Certified Matched with color-coded Kitchen Microfiber Cloth Eco scale audited Made in Canada Contains only the finest, cosmetic-grade, natural ingredients derived from plants, minerals, and organic essential oils Tanja Fraser, UNFI Canada (416-319-2242)

23. AspenClean – All Purpose Cleaner Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now Made with organic grapefruit and lavender essential oils 100% Natural, Vegan & ECOCERT Certified Matched with color-coded All Purpose Microfiber Cloth Eco scale audited Made in Canada Contains only the finest, cosmetic-grade, natural ingredients derived from plants, minerals, and organic essential oils Tanja Fraser, UNFI Canada (416-319-2242)

24. AspenClean – Glass Cleaner Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now Made with organic lime essential oil 100% Natural, Vegan & ECOCERT Certified Matched with color-coded Glass Microfiber Cloth Eco scale audited Made in Canada Contains only the finest, cosmetic-grade, natural ingredients derived from plants, minerals, and organic essential oils Tanja Fraser, UNFI Canada (416-319-2242)

25. AspenClean – Dish Soap Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now Made with organic geranium and orange essential oils Free from dyes, SLS, SLES, Preservatives, Ethoxylated Alcohols, Fragrance and Petroleum Natural, Vegan & ECOCERT Certified All ingredients fully disclosed Eco scale audited Made in Canada Tanja Fraser, UNFI Canada (416-319-2242)

26. AspenClean – All in One Concentrate Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $28.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now Makes 40 bottles of All Purpose Cleaner or can be used as is, safe and effective on all washable surfaces Made with organic grapefruit and lavender essential oils Free from dyes, SLS, SLES, Preservatives, Ethoxylated Alcohols, Fragrance and Petroleum Natural, Vegan & ECOCERT Certified All ingredients fully disclosed Eco scale audited Made in Canada Tanja Fraser, UNFI Canada (416-319-2242)

27. AspenClean – Super Scrub Powder Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: 20% OI, Quarterly Demo Support Program: All stores, Monthly Channel Strategy: Natural Manufacturer Launch Date: Available Now For all those tough cleaning challenges around the house such as sinks, pots and pans, stoves, toilet bowls. Even safe for the oven Free from dyes, SLS, SLES, Preservatives, Ethoxylated Alcohols, Fragrance and Petroleum Natural, Vegan & ECOCERT Certified All ingredients fully disclosed Eco scale audited Made in Canada Tanja Fraser, UNFI Canada (416-319-2242)

28. Silk N’ Soft Bathroom Tissue Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $12.99 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Natural & Conventional Manufacturer Launch Date: Q1 2014 Super soft, 3-ply bathroom tissue Uniquely strong and dependable Made primarily from bamboo, a renewable & eco- friendly resource Saving trees for our future generations Safe for septic, RV and marine use Biodegradable Fragrance free 12 rolls per unit Tanja Fraser, UNFI Canada (416-319-2242) 876791000044

29. Karma Water Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $2.99 Gross Margin: % Promotional Support Program : TBA Demo Support Program: TBD Exclusivity: None Channel Strategy of Item: Natural & Conventional Manufacturer Launch Date: Q4 2013 Current offering of vitamin water are pre-mixed: Vitamins deteriorate in water, causing premixed vitamins to lose their strength over time Karma’s vitamins and nutrients are stored in the cap until you release them, assuring you maximum potency and freshness Holds 2-4 times the amount of competitive caps…3-6 times more potent User friendly….just peel, push and shake Hermetic seal (air tight) maximizes quality, consistency and performance Made with spring water, 100% Natural and Whole Food compliant Available in 5 formulas, each with a unique blend of vitamins and herbs (refer to next slide for individual details) Tanja Fraser, UNFI Canada (416-319-2242) Body – Rasp. Guava Jackfruit8 54651 00326 8 Mind – Orange Mango8 54651 00328 2 Balance – Acai Pomberry8 54651 00330 5 Spirit – Passionfruit Green Tea8 54651 00334 3 Vitality – Pineapple Coconut8 54651 00332 9

30. Steaz Energy Superfruit Product Type: Grocery WFM Cost: $ SRP: $2.49 Gross Margin % Promotional Support Program: 10% to 15% off, 6 times a year & Whole Deal in Q3 Demo Support Program: Yes, all stores Exclusivity: None Channel Strategy of Item: Natural & Grocery Manufacturer Launch Date: January 2014 Organic, Fair Trade, Kosher, Low Carbon Foot Print Best selling Energy Drinks in Natural Sector in Canada Green Tea Based 120mg Antioxidants per can Aluminum cans Nico Guinoiseau nico@steaz.com 604 340 3058nico@steaz.com

31. Perrier Slim Cans Product Type: Grocery Unit Cost to WFM: Suggested Retail Price: $1.19(unit)/$34.99(case) Gross Margin: % Promotional Support Program: Q4 TBA Demo Support Program: N/A Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: March 2013 Zero calories, all natural Cans retain carbonation & cold the best Convenient “Fridge-Friendly” pack makes it easy to carry, store and dispense Entire package is 100% Recyclable Smaller, On-the-Go format = Less Waste/More Value Contemporary Packaging Tanja Fraser, UNFI Canada (416-319-2242)

32. Hubert’s Lemonade Product Type: Grocery Unit Cost to WFM: Suggested Retail Price: $3.49 Gross Margin: % Promotional Support Program: 20% MCB x 2 (in summer months) Demo Support Program: TBC Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: April 2014 Free of preservatives and without artificial flavors or colors Made from real California lemons Made with cane sugar No caffeine No preservatives 473ml glass recyclable bottle MTB Brand Management (A Division of Cyba-Stevens Management Group). – Wendy Kobayashi– Key Account Manager– 416-575-0212– Wendy.Kobayashi@mtbi.ca

33. Fiji Mini Mobile 6-pack Product Type: Grocery Unit Cost to WFM: Suggested Retail Price: $8.99 Gross Margin: % Promotional Support Program: Q4 2014 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: March 2014 For people who have lighter premium water needs, ideal for small children and pack lunches 330mL is just right for mini-refreshment because it is petite enough to fit into small spaces, provides easy satisfaction and gives you the option to sip or guzzle For the routine consumer who likes to stock up for convenience Merchandised in 6-pack format Tanja Fraser, UNFI Canada (416-319-2242) 632565000432

34. S. Pellegrino 1L PET Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: line priced with 750ml S.Pell Glass Margin: % Promotional Support Program: Q4 2014 TBC Exclusivity: None Channel Strategy of Item: All Manufacturer Launch Date: March/2014 Same cost and value as current 750ml offering Entire package is 100% Recyclable Top Selling Premium Sparkling Water No Sugar – 0 Calories 18-month Shelf Life Format has minimal impact on the consumer, while a large percentage see the benefits of going to plastic Target consumer is the “Discerning Food Enthusiast”, is seeking a high quality mineral water to enjoy in convenient packaging Tanja Fraser, UNFI Canada (416-319-2242)

35. Perrier 1L PET Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: line priced with 750ml Perrier Glass Margin: % Promotional Support Program: Q4 2014 TBC Exclusivity: None Channel Strategy of Item: All Manufacturer Launch Date: March/2014 Same cost and value as current 750ml offering Entire package is 100% Recyclable Top Selling Premium Sparkling Water with Natural Fruit Essence No Sugar – 0 Calories 18-month Shelf Life Format has minimal impact on the consumer, while a large percentage see the benefits of going to plastic Tanja Fraser, UNFI Canada (416-319-2242)

36. True Lemon – Lemonade & Raspberry Lemonade Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.99 Gross Margin: % Promotional Support Program: Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now 100% natural, fresh-squeezed essence from cold- pressing and crystallizing the essential lemon oils & juices Convenient powdered mix, just add water 100% RDA of Vitamin C No artificial colors & no preservatives No artificial sweeteners Ingredients (Raspberry Lemonade): Crystallized Lemon [Citric Acid, Lemon Oil, Lemon Juice, Ascorbic Acid (Vitamin C)], Sugar, Natural Raspberry Flavor, Stevia Leaf Extract*, Beet Juice and Turmeric (For Color) *100% Natural Sweetener from the Stevia plant Tanja Fraser, UNFI Canada (416-319-2242) ORIGINAL LEMONADE810979004509 RASPBERRY LEMONADE810979006404

37. Santa Cruz Half & Half Iced Tea Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.39 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: TBA Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Certified Organic Non-GMO Project Verified A refreshing new flavor, innovative addition to the Santa Cruz Lemonade line The perfect combination of brewed black tea mixed with our traditional lemonade, a great beverage for summer Ingredients: LEMONADE (FILTERED WATER, ORGANIC SUGAR, CONCENTRATED ORGANIC LEMON JUICE [6% AS RECONSTITUTED ORGANIC LEMON JUICE], ORGANIC LEMON JUICE [<1%], ORGANIC NATURAL FLAVOUR), BREWED ICED TEA (FILTERED WATER, ORGANIC SUGAR, ORGANIC BLACK TEA) Tanja Fraser, UNFI Canada (416-319-2242) 036192127829