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Product Type: Grocery Unit Cost to WFM: $ SRP: $1.99 per bar; On Promo: $1.49 per bar or 4/$5 Gross Margin % Promotional Support Program: in conjunction.

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Presentation on theme: "Product Type: Grocery Unit Cost to WFM: $ SRP: $1.99 per bar; On Promo: $1.49 per bar or 4/$5 Gross Margin % Promotional Support Program: in conjunction."— Presentation transcript:

1 Product Type: Grocery Unit Cost to WFM: $ SRP: $1.99 per bar; On Promo: $1.49 per bar or 4/$5 Gross Margin % Promotional Support Program: in conjunction with existing skus Demo Support Program: TBA Channel Strategy of Item: Natural & Conventional Manufacturer Launch Date: April 1, 2014 “Caramel Nut Brownie” is #1 Luna SKU Brownie is the largest Larabar SKU not in Canada  GLUTEN-FREE  NON-GMO  DAIRY & SOY FREE  KOSHER  1/4 CUP FRUIT  LOW SODIUM  4 g OF FIBRE  VEGAN  FAIR TRADE CHOCOLATE & COCOA Dates Chocolate Chips AlmondsWalnutsCocoa Powder Sea Salt Tanja Fraser, UNFI Canada ( )

2 NUGO Organic Dark Protein Bars Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $2.69 Gross Margin: % Promotional Support Program: EDLC Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now A low fat treat made with delicious REAL Dark Chocolate, available in 3 flavors USDA certified organic Vegan Non-GMO Project Verified 10g of protein, 3g of fiber & 13g of sugar per bar Ingredients (Dark Chocolate Almond): Organic Crunch [organic hexane free soy crisps (organic soy protein, organic rice flour, calcium carbonate), organic brown crisp rice, organic rolled oats], Organic Chocolate (organic cane sugar, organic chocolate liquor, organic cocoa butter, organic soy lecithin, organic vanilla), Organic Tapioca Syrup, Organic Agave Syrup, Organic Isolated Soy Protein, Organic Arabic Gum, Organic Almonds, Organic Tapioca Maltodextrin, Organic Flaxseed, Natural Flavors Tanja Fraser, UNFI Canada ( ) DBL DARK CHOC OR DRK CHOC POMGRAN OR DARK CHOC ALMOND OR

3 Bounce - Coco-Berry Vitality Burst Product Type : Grocery Unit Cost to WFM: Suggested Retail Price: $2.69 Gross Margin: % Promotional Support Program : 15-20% MCB 4x a year, plus 1 ad Demo Support Program : 4 demos per store/year Channel Strategy of Item: All Manufacturer Launch Date: Available Now 100% Natural, no preservatives High in protein & high in fiber Non-GMO Gluten-Free & Nut-free Dairy free Suitable for vegetarians Ingredients: Dates, Tapioca Syrup, Sunflower Seeds, Dried Cranberries (Cranberries, Apple Juice Concentrate, Sunflower Oil), Crisp Rice (Rice Flower, Rice Bran, Raisin Juice Concentrate, Honey, Salt), Coconut, Rice Protein Concentrate, Raisins, Raspberries, Acai Juice Powder (Acai Juice, NON-GMO Maltodextrin), Goji Berries, Natural Flavors, Citric Acid, Sesame Seeds Tanja Fraser, UNFI Canada ( )

4 Clif Bar Builder Bar – Line Extension Product Type : Grocery Unit Cost to WFM: Suggested Retail Price: $1.99 Gross Margin: % Promotional Support Program: In conjunction with existing skus Demo Support Program : TBA Exclusivity : None Channel Strategy of Item: All Manufacturer Launch Date: Sept g of high-quality protein to help build and repair muscle Carbohydrates to help you sustain your workout Zero grams trans fat and does not contain partially- hydrogenated oils or high fructose corn syrup Low glycemic Ingredients (Crunchy Peanut Butter) Soy Protein Isolate, Beet Juice Concentrate, Organic Brown Rice Syrup, Organic Dried Cane Syrup, Palm Kernel Oil, Organic Peanuts, Natural Flavors, Organic Soy Flour, Vegetable Glycerin, Inulin (Chicory Extract), Organic Peanut Flour, Rice Starch, Organic Oat Fiber, Sea Salt, Organic Sunflower Oil, Organic Palm Kernel Oil, Organic Soy Lecithin, Soy Lecithin, Organic Vanilla Extract, Salt, Natural Vitamin E (Antioxidant). PEANUT BUTTER VANILLA ALMOND

5 Baby Gourmet – Line Extension Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $1.99 Gross Margin % Promotional Support Program: in conjunction with existing skus Demo Support Program: TBA Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date - March 2014 Organic Baby Food No Thickeners, Fillers, No added Sugar, No added Salt BPA Free Packaging Covers 4 Food Groups Kosher USDA & Organic certification Baby Gourmet – Nancy Markovic – Juicy Pear & Garden Greens Banana Apple Fig Oatmeal & Greek Yogurt Fruity Carrot & Greek Yogurt Smoothie Coconut, Kiwi & Mangosteen With Quinoa Yumberries & Plum With Ancient Grains Peachy Pumpkin Spiced Amaranth Gingery Pear, Spinach & Whole Grains Minty Pears Apples & Peas Banana Apple Beet Berry Banana Apple Kale Root Veggies & Beef Fruity Chicken Tagine-Style Stew Veggie Beef Bolognese & Pasta Stars

6 Earth’s Best – Chlorine Free Baby Wipes Tub Product Type: Unit Cost to WFM: $ Suggested Retail Price: $6.99 Gross Margin: % Promotional Support Program: Q TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Chlorine-free wipes moistened with natural aloe vera, vitamin E, and water to cleanse and moisturize gently and naturally Alcohol-free & fragrance-free No synthetic ingredients that may irritate baby’s skin Ingredients: Water, alkyl poly glycoside, glycerine, sodium hydroxymethyl glycinate, aloe vera, vitamin E, citric acid Tanja Fraser, UNFI Canada ( )

7 Healthy Times Original Teddy Puffs Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.39 Gross Margin: % Promotional Support Program: 15% ISF, 2x annually Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Organic Certified Kosher Certified Organic finger food or cereal Special size and shape for little fingers Delicious taste and texture just for toddlers Ingredients: Organic whole grain oats, organic brown rice, organic corn, organic evaporated unrefined cane juice, calcium carbonate Tanja Fraser, UNFI Canada ( )

8 Earth’s Best – Crunchin’ Grahams Product Type: Unit Cost to WFM: $ Suggested Retail Price: $4.39 Gross Margin: % Promotional Support Program: Q TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Organic Non-GMO No Hydrogenated oils or trans fats No artificial flavors, colors or preservatives Made with whole grains Ingredients: Organic whole grain wheat flour, organic evaporated cane juice, organic wheat flour, organic sunflower oil, organic invert cane juice, organic honey, leavening (ammonium bicarbonate, mono=calcium phosphate, sodium bicarbonate), sea salt, natural flavor Tanja Fraser, UNFI Canada ( )

9 Eco Max Dish Wash Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.99 Gross Margin % Promotional Support Program: 20% 4 times per year Demo Support Program: None Exclusivity : None Channel Strategy of Item: All Manufacturer Launch Date: Available Now 5 sku’s including Baby, effective cleaners Manufactured in Oakville, made from 100% plant- based ingredients that are biodegradable, renewable and sustainable, they incorporate therapeutic grade essential oils - no synthetic fragrances EcoLogo Certified, Eco Scale Certification in progress Ingredients: Tea Tree: Water, plant based surfactants, salt, food grade citric acid, aloe vera plant extract, natural tea tree essential oil, natural lemongrass essential oil, food grade potassium sorbate preservative TWA Inc, Lainie Kennedy, ) HYPOALLERGENIC LAVENDER ORANGE TEA TREE BABY DISH WASH

10 Eco Max Laundry Wash & Fabric Softener Product Type: Grocery Unit Cost to WFM: $ SRP: 1.05L $8.99, 1.5L $13.99, Fabric Softener $5.99 Gross Margin % Promotional Support Program: 20% 4 times per year Demo Support Program: None Exclusivity : None Channel Strategy of Item: All Manufacturer Launch Date: Available Now Effective laundry wash formula available in 3x Concentrate & 2x Concentrate for Baby Manufactured in Oakville, made from 100% plant- based ingredients that are biodegradable, renewable and sustainable, they incorporate therapeutic grade essential oils - no synthetic fragrances EcoLogo Certified, Eco Scale Certification in progress Ingredients (Baby): Water, polyglycosides (from coconut oil and corn sugar), sodium citrate (food grade), gum thickener (food grade), citric acid (food grade), and potassium sorbate (food grade) TWA Inc, Lainie Kennedy, ) 3X HYPO WASH 1.05L X LAVENDER WASH 1.05L X ORANGE WASH 1.05L X HYPO WASH 1.5L X LAVENDER WASH 1.5L X ORANGE WASH 1.5L HYPO FABRIC SOFTNR LAVENDER FABRIC SOFTNR X NATURAL BABY WASH 1.05L X NATURAL BABY WASH 1.5L NATURAL BABY FABRIC SOFTNR

11 Seventh Generation Disinfecting Wipes Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $5.99 Gross Margin % Promotional Support Program: 15% ISF Quarterly Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Tanja Fraser, UNFI Canada ( ) Kills 99.99% of household germs botanically Effective against Influenza A Virus Made from botanically pure plant extracts No rinsing or wiping required (even on food contact surfaces or children’s toys) 100% Post-Consumer Recycled Spray Bottle Can be used around kids, pets and food Ingredients: Aqua (water), sodium lauryl sulfate (palm kernel or coconut-derived cleaning agent), copper sulfate pentahydrate (bluestone) (mineral derived water mineralizer), citric acid and sodium citrate (cornstarch derived water softeners), essential oil fragrance† (origanum vulgare (oregano) oil, cymbopogon nardus (citronella) oil, cymbopogon schoenanthus (lemongrass)) oil

12 Seventh Generation – Natural Lunch Napkins Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $9.99 Gross Margin: % Promotional Support Program: Q TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now 100% recycled napkins 500 count per unit Made with at least 50% post-consumer content, from the paper we all recycle every day at home, school and work! Tanja Fraser, UNFI Canada ( )

13 Seventh Generation – 2 Ply Facial Tissues Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $3.69 Gross Margin: % Promotional Support Program: Q TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Made from 100% recycled paper, minimum 80% post- consumer Hypo-allergenic Whitened without chemicals containing chlorine No added dyes No added fragrances Attractive box designs to match any décor Tanja Fraser, UNFI Canada ( )

14 Seventh Generation – Lavender Floral & Mint Dish Liquid Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.69 Gross Margin: % Promotional Support Program: Q TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Non-toxic & biodegradable Hypo-allergenic, free of phosphates Not tested on animals Safe for septic systems Kosher-certified Bottle contains 90% post-consumer recycled plastic Ingredients: Aqua (water), sodium lauryl sulfate, lauramine oxide, decyl glucoside and lauryl polyglucose (plant-derived cleaning agents), 1,3 -propanediol (plant-derived foam stabilizer), citric acid (cornstarch-derived water so_ener), sodium chloride (thickener), magnesium chloride (cleaning enhancer), essential oils and botanical extracts* (citrus aurantifolia (lime), lavendula angustifolia (lavender), mentha spicata (spearmint), mentha piperita (peppermint), cananga odorata (ylang ylang)), 2-Methyl-4-isothiazolin-3-one & 1,2-Benzisothiazolin-3-one (MIT/BIT) and 5-Chloro-2-methyl-4-isothiazolin-3-one (preservatives). *d-limonene is a naturally occurring component of these ingredients Tanja Fraser, UNFI Canada ( )

15 Dragon Towels Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $8.99 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: TBA Exclusivity: None Channel Strategy of Item: Natural & Conventional Manufacturer Launch Date: Q One roll of Dragon Towels will replace 6 months of paper towels Made primarily from bamboo, a renewable and eco- friendly resource 20 sheets per roll Machine washable at least 25 times, becomes more absorbent after each wash 100% Biodegradable Fragrance-free Tanja Fraser, UNFI Canada ( )

16 Silk N’ Soft Bathroom Tissue Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $12.99 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Natural & Conventional Manufacturer Launch Date: Q Super soft, 3-ply bathroom tissue Uniquely strong and dependable Made primarily from bamboo, a renewable & eco- friendly resource Saving trees for our future generations Safe for septic, RV and marine use Biodegradable Fragrance free 12 rolls per unit Tanja Fraser, UNFI Canada ( )

17 Karma Water Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $2.99 Gross Margin: % Promotional Support Program : TBA Demo Support Program: TBD Exclusivity: None Channel Strategy of Item: Natural & Conventional Manufacturer Launch Date: Q Current offering of vitamin water are pre-mixed: Vitamins deteriorate in water, causing premixed vitamins to lose their strength over time Karma’s vitamins and nutrients are stored in the cap until you release them, assuring you maximum potency and freshness Holds 2-4 times the amount of competitive caps…3-6 times more potent User friendly….just peel, push and shake Hermetic seal (air tight) maximizes quality, consistency and performance Made with spring water, 100% Natural and Whole Food compliant Available in 5 formulas, each with a unique blend of vitamins and herbs (refer to next slide for individual details) Tanja Fraser, UNFI Canada ( ) Body – Rasp. Guava Jackfruit Mind – Orange Mango Balance – Acai Pomberry Spirit – Passionfruit Green Tea Vitality – Pineapple Coconut

18 Steaz Energy Superfruit Product Type: Grocery WFM Cost: $ SRP: $2.49 Gross Margin % Promotional Support Program: 10% to 15% off, 6 times a year & Whole Deal in Q3 Demo Support Program: Yes, all stores Exclusivity: None Channel Strategy of Item: Natural & Grocery Manufacturer Launch Date: January 2014 Organic, Fair Trade, Kosher, Low Carbon Foot Print Best selling Energy Drinks in Natural Sector in Canada Green Tea Based 120mg Antioxidants per can Aluminum cans Nico Guinoiseau

19 Perrier Slim Cans Product Type: Grocery Unit Cost to WFM: Suggested Retail Price: $1.19(unit)/$34.99(case) Gross Margin: % Promotional Support Program: Q4 TBA Demo Support Program: N/A Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: March 2013 Zero calories, all natural Cans retain carbonation & cold the best Convenient “Fridge-Friendly” pack makes it easy to carry, store and dispense Entire package is 100% Recyclable Smaller, On-the-Go format = Less Waste/More Value Contemporary Packaging Tanja Fraser, UNFI Canada ( )

20 Hubert’s Lemonade Product Type: Grocery Unit Cost to WFM: Suggested Retail Price: $3.49 Gross Margin: % Promotional Support Program: 20% MCB x 2 (in summer months) Demo Support Program: TBC Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: April 2014 Free of preservatives and without artificial flavors or colors Made from real California lemons Made with cane sugar No caffeine No preservatives 473ml glass recyclable bottle MTB Brand Management (A Division of Cyba-Stevens Management Group). – Wendy Kobayashi– Key Account Manager– –

21 Fiji Mini Mobile 6-pack Product Type: Grocery Unit Cost to WFM: Suggested Retail Price: $8.99 Gross Margin: % Promotional Support Program: Q TBA Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: March 2014 For people who have lighter premium water needs, ideal for small children and pack lunches 330mL is just right for mini-refreshment because it is petite enough to fit into small spaces, provides easy satisfaction and gives you the option to sip or guzzle For the routine consumer who likes to stock up for convenience Merchandised in 6-pack format Tanja Fraser, UNFI Canada ( )

22 S. Pellegrino 1L PET Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: line priced with 750ml S.Pell Glass Margin: % Promotional Support Program: Q TBC Exclusivity: None Channel Strategy of Item: All Manufacturer Launch Date: March/2014 Same cost and value as current 750ml offering Entire package is 100% Recyclable Top Selling Premium Sparkling Water No Sugar – 0 Calories 18-month Shelf Life Format has minimal impact on the consumer, while a large percentage see the benefits of going to plastic Target consumer is the “Discerning Food Enthusiast”, is seeking a high quality mineral water to enjoy in convenient packaging Tanja Fraser, UNFI Canada ( )

23 Perrier 1L PET Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: line priced with 750ml Perrier Glass Margin: % Promotional Support Program: Q TBC Exclusivity: None Channel Strategy of Item: All Manufacturer Launch Date: March/2014 Same cost and value as current 750ml offering Entire package is 100% Recyclable Top Selling Premium Sparkling Water with Natural Fruit Essence No Sugar – 0 Calories 18-month Shelf Life Format has minimal impact on the consumer, while a large percentage see the benefits of going to plastic Tanja Fraser, UNFI Canada ( )

24 True Lemon – Lemonade & Raspberry Lemonade Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.99 Gross Margin: % Promotional Support Program: Demo Support Program: None Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now 100% natural, fresh-squeezed essence from cold- pressing and crystallizing the essential lemon oils & juices Convenient powdered mix, just add water 100% RDA of Vitamin C No artificial colors & no preservatives No artificial sweeteners Ingredients (Raspberry Lemonade): Crystallized Lemon [Citric Acid, Lemon Oil, Lemon Juice, Ascorbic Acid (Vitamin C)], Sugar, Natural Raspberry Flavor, Stevia Leaf Extract*, Beet Juice and Turmeric (For Color) *100% Natural Sweetener from the Stevia plant Tanja Fraser, UNFI Canada ( ) ORIGINAL LEMONADE RASPBERRY LEMONADE

25 Santa Cruz Half & Half Iced Tea Product Type: Grocery Unit Cost to WFM: $ Suggested Retail Price: $4.39 Gross Margin: % Promotional Support Program: 2015 TBA Demo Support Program: TBA Exclusivity: None Channel Strategy of Item: Conventional & Natural Manufacturer Launch Date: Available Now Certified Organic Non-GMO Project Verified A refreshing new flavor, innovative addition to the Santa Cruz Lemonade line The perfect combination of brewed black tea mixed with our traditional lemonade, a great beverage for summer Ingredients: LEMONADE (FILTERED WATER, ORGANIC SUGAR, CONCENTRATED ORGANIC LEMON JUICE [6% AS RECONSTITUTED ORGANIC LEMON JUICE], ORGANIC LEMON JUICE [<1%], ORGANIC NATURAL FLAVOUR), BREWED ICED TEA (FILTERED WATER, ORGANIC SUGAR, ORGANIC BLACK TEA) Tanja Fraser, UNFI Canada ( )


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