1. Vitaco Business Overview
Pei Málaga
North Asia Market Manager

4. Business Description
Vitaco is a leading Australasian manufacturer and marketer of consumer health products
Based in Auckland, New Zealand we employ more than 400 people with an office in Sydney, Australia
Sales are across a range of brands and channels
Business consists of 3 core product categories
Supplements
Sports Nutrition
Foods (Healthy Snacks, Teas, Free From, Cereals, Baking)

5. An impressive range of Brands5

6. Vitaco International Business
Experience in export business for more than 30 year, exporting quality products to 5 continents
Growing export business is one of Vitaco’s key strategies. Sales outside NZ already make up 60% of our business, with Australia being the biggest market
Outside Australia and NZ, China has been identified as a key priority market for our international business

8. Vitaco China Business
Marketing formulated dairy products under the Healtheries and Nutralife brands in China for about 15 years
Healtheries brand being regarded as the pioneer and leading brand in the China market in categories such as colostrum
With the key merger initiatives successfully implemented, in 2010 Vitaco returned its focus to actively pursuing growth on a number of key fronts
Working with word class business consultancy -- LEK and consumer research company Synovate , Vitaco developed a robust, focused development plan for the China market

9. Vitaco China Business
China is the fastest growing consumer market in the world with a bourgeoning middle class population exceeds the total population of Europe
A fast emerging younger generation, living in first tier cities such as Beijing Shanghai Guangzhou, with the highest disposable income, familiar with non –Chinese culture and looking for a new way of life
Raising wealth and increased health awareness, aging population, changing lifestyle, pursuing of convenience etc, contributed to the 8% p.a. growth of the supplement market since The market is estimated to arrive at 13 billion NZD in 2014
Consumers demanding high value products and credible brands that ensure SAFTEY,QUALITY, EFFICACY

10. Vitaco China Business
New Zealand is well know for it’s clean green image and well respected as a good quality food source among Chinese consumers
Tailoring to the Chinese consumers’ needs Vitaco is launching Healtheries “恒之源” range of premium supplements and protein powders, featuring selected products made with the best natural ingredients from NZ’s land and sea
With our business partner DKSH, a world leading Market Expansion Service Group with a focus in Asia, these products are scheduled on shelf in premium super markets and personal care stores in Eastern China in June 2013, with a roll out plan to the rest of China over the next 2-3 years
NZ Deer velvet fits perfectly into the product portfolio expansion for China. Working together with DINZ on the regulatory side, this product will be first launched in New Zealand in 2013 through NZ souvenir market, then in China following the completion of the registration
Ingredients such as Green Lipped Mussel Extract, Kiwifruit, NZ red King Salmon oil, and Whey Protein, all grown and sourced from the pure and pristine environment in New Zealand.

11. Strict quality and safety control
Factory tour
Strict quality and safety control
Healtheries “恒之源” range of premium supplements and protein powders
Vitaco _ General +China products.mov

12. Healtheries China Launch 360 Market Activities
Brand Website
Festival Gift Package
PR Launch Event
Sampling
In store Display PG
Promoter incentive

15. Vitaco Video

16. Media Xinhua News Agency Sina Tencent QQ
The official press agency and largest news agency in China
Most of Chinese media rely on Xinhua feeds to fill their contents
Sina
The largest Chinese -language infortament web portal
The most popular website in China. The site has about 3,000,000,000 page views every day. (Gallup)
Sina Weibo, a Twitter- like microblog social network, which has 56.5 percent of the Chinese micro blogging market based on active users and 86.6 percent based on browsing time
Tencent QQ
China's largest and most used Internet service portal
# 2 on the list of the “most popular website” of China (Alexsa Traffic Ranking)

17. Media satellite broadcast national coverage Sohu China Daily
The largest web portal in China (China ranking)
China Daily
With over 500,000 copies per issue China Daily has the widest print circulation of any English-language newspaper in China ( of which a third are abroad)
Online website in 3 languages Chinese, English, French
BTV –Beijing TV
satellite broadcast national coverage
Magazines

19. Thank you