1. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |

2. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Master Data Management: Portfolio Overview, Strategy, and Best Practices Jody Clayton Director, Master Data Management/Data Quality North American Applications Sept 29 th, 2014 2 Oracle Public

3. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Agenda MDM/DQ Portfolio Overview MDM/DQ Strategy Best Practices Customer Panel Oracle Confidential – Internal/Restricted/Highly Restricted3

4. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | The CEO Agenda Uncertainty Competition Globalizatio n Volatility Margins Risk CEOs now indicate growth as the #1 priority. Controlling costs remains key to make that growth sustainable. Source: Gartner CEO Survey 2012, Mark Raskino, Vice President & Gartner Fellow

5. DANGER OUTDATED TECHNOLOGY Annual Projected Global Data Growth Growth in IT Spending Barriers to Modernization After 1 Year, 27% of all business data needs to be updated

6. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | POINT TO POINT INTEGRATION REKEYING OF DATA DATA INCONSISTENCY XML 6Oracle Confidential – Restricted

7. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | TARGET SYSTEMS ORACLE MDM SOURCE SYSTEMS 7Oracle Confidential – Restricted

8. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Today’s MDM – Requires Interaction with External Data …with the critical new requirement of Big Data Company Website SaaS Applications in the Cloud Social Media Streams Offline Customer Data Big Data Stores Big Data Analytics Social Collaboration Web Mobile Partners Email ORACLE MDM

9. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 9 ToolkitPlatform $ $ Application $ Types of MDM Vendors Oracle $ $ $

10. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Mobile Social In Store Contact Center Field Service Direct Sales Channel Sales The Oracle Enterprise Portfolio Web MDM provides The Foundation for Enterprise Information Oracle CX Oracle CX Oracle Value Chain Oracle Value Chain Oracle ERP Oracle HRMS Foundational Services Oracle Cloud Infrastructure and Platform Services Oracle Cloud Infrastructure and Platform Services Oracle MDM, BI & Decisioning Tools Oracle MDM, BI & Decisioning Tools Oracle Integration and BPM/SOA Tools Oracle EPM Oracle EPM Oracle Mobile, Portal and Content Tools Deployed modularly for discrete business problems or as a suite of applications to address touch points across global organizations. Complete portfolio of best-of-breed solutions to deliver better customer experiences Open and standards based, enabling extension and integration with existing and third party solutions Best of Breed Applications Oracle Confidential – Internal/Restricted/Highly Restricted10

11. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Enterprise Grade MDM Modern. Purpose-Built. Multi-Domain. Product Financial OLAP/BI WEB.COM Legacy… CRM SFA ERP “Big Data” Unlimited Sources Customer Supplier Employee Asset Location SFA ERP SCM

12. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Enterprise Data Quality Read Understand Write Exceptions Good Data Correct Check & Audit Standardize Confirm Projects Data Quality Process Tool Palette View Data Results

13. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Product Hub Oracle Confidential – Internal/Restricted/Highly Restricted13 Item Management Item Enrichment Item Rules Data In & Data Out Help Notifications Social Collaboration

14. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Supplier MDM Oracle Confidential – Internal/Restricted/Highly Restricted14 Hierarchies Search Results Data In Supplier Registration Notifications D&B Supplier Data Management

15. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Site Hub Oracle Confidential – Internal/Restricted/Highly Restricted15 Site Management Notifications Hierarchies Favorite Sites

16. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Customer Hub Oracle Confidential – Internal/Restricted/Highly Restricted16 Hierarchies Data In Favorites Match & Merge

17. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Data Relationship Management 17 Quick search for nodes Simplified presentation of data Pagination of hierarchy nodes in tree Shortcuts to comparison, analysis, reporting and audit functions Easy access to lists of relationships Task-driven user interaction Details for selected property

18. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Data Relationship Governance Oracle Confidential – Internal/Restricted/Highly Restricted18 Available Request Actions Request items Item details based upon workflow task configuration Workflow tags Comments and request activity Workflow path

19. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Investment Themes User Experience Industry Innovation Business Agility 19Oracle Confidential – Restricted

20. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Industry Thought LeadershipEnterprise Grade BPM & Integration Platform Governance & Content Pre-Cabled, MDM Aware Foundation Components Compreshensive MDM Platform Next Gen, Cloud Ready MDM Information Data Governance Data Services Published Benchmarks Engineered Solutions Social Stewardship, Semantics Additional Hubs / Domains Oracle MDM: Investment and Differentiation Areas Tailored for Industry Targeted towards Pain Points

21. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Best Practices Panel Brian Kleber, Josh Freeman Michael C 21 Oracle Public

22. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Best Practices Panel Oracle Confidential – Internal/Restricted/Highly Restricted22 First American Financial Corporation is a financial services company and leading provider of title insurance and settlement services to the real estate and mortgage industries. Oracle MDM/DQ: Fusion Customer Hub, EBS GL Setup, EPM, InsBridge, DRM (2015) Business Case: – Dirty data produces challenges when trying to answer key business questions quickly and with confidence. – To much time was spent gathering, reconciling, & cleaning disparate data related to customer, finance, and rates & fees. VMware, Inc. is a U.S. software company that provides cloud and virtualization software and services, and was the first to successfully virtualize the x86 architecture. Oracle MDM/DQ: Oracle Customer Hub, Product Data Hub, Data Relationship Management Business Case: – Inconsistent foundational data challenges caused disruption to core processes across VMWare. – Product and Customer Data were areas of focus along with key business process. – The business was demanding accurate and timely data to drive business decisions. Cummins Inc. is a Fortune 500 corporation that designs, manufactures, and distributes engines, filtration, and power generation products. Oracle MDM/DQ: Customer Hub, Product Hub, Supplier Hub, Supplier Lifecycle Management, Enterprise Data Quality Suite and Data Relationship Management Business Case: – We are more global and have more products – We are less vertically integrated - we machine less, buy more – These changes drive much more complexity in our supply chains – Our customers’ expectations are escalating

23. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal/Restricted/Highly Restricted23

25. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Oracle Open World MDM/DQW Sessions Oracle Confidential – Internal/Restricted/Highly Restricted25 TitleDateTimeLocation Oracle Enterprise Data Quality: Overview and RoadmapTuesday, 9/3010:45 AMMascone South - 236