1. Elements of a Successful App By: Dynamic Zolutions

2. Overview Market Research Market Research Popular Categories Popular Categories Current top apps Current top apps Elements of a successful app Elements of a successful app Examples Examples Conclusion Conclusion

3. Market Research

5. iTunes Popular Categories Numbers next to category indicate amount of apps each one contain Popularity is determined by the amount of apps downloads each category get Popularity is determined by the amount of apps downloads each category get The most popular the category, the harder is to be top 10 within that category but the most profitable The most popular the category, the harder is to be top 10 within that category but the most profitable Example from Fifa App: The amount of downloads to be top 5 on the Sports category is around 250-300 daily Example from Fifa App: The amount of downloads to be top 5 on the Sports category is around 250-300 daily Example from Budget app: The amount of downloads to be top 5 on the Finance category is around 200-250 daily Example from Budget app: The amount of downloads to be top 5 on the Finance category is around 200-250 daily 1.Games (43,000) 2.Entertainment (27K) 3.Utilities (14K) 4.Social Network (3K) 5.Music (7K) 6.Productivity (6K) 7.Lifestyle (10K) 8.Reference (7K) 9.Travel (11K) 10.Sports (6K) 11.Navigation (6K) 12.Healthcare & Fitness (5K) 13.News (5K) 14.Photography (3K) 15.Finance (3K) 16.Business (5K) 17.Education (12K) 18.Weather (1K) 19.Books (26K) 20.Medical (2K)

6. Some Top apps examples Entertainment Entertainment Fatbooth (0.99)Fatbooth (0.99) Pocket God (0.99)Pocket God (0.99) Talking Carl (0.99)Talking Carl (0.99) Gun Builder (0.99)Gun Builder (0.99) Aging Booth (0.99)Aging Booth (0.99) Utilities Utilities 90 in 1 appz (0.99)90 in 1 appz (0.99) Red Laser (0.99)Red Laser (0.99) A Volume Amp (0.99)A Volume Amp (0.99) Alarm Clock Pro (0.99)Alarm Clock Pro (0.99) Battery Doctor Pro (0.99)Battery Doctor Pro (0.99) Productivity Productivity Streaks (1.99)Streaks (1.99) Best Alarm Clock (0.99)Best Alarm Clock (0.99) Emoji Plus (0.99)Emoji Plus (0.99) GoodReader (0.99)GoodReader (0.99) Awesome Note (3.99)Awesome Note (3.99) Lifestyle Lifestyle Craiglist (0.99)Craiglist (0.99) How to cook everything (4.99)How to cook everything (4.99) More Toast (0.99)More Toast (0.99) Corkbin (0.99)Corkbin (0.99) iKamasutra (2.99)iKamasutra (2.99) Healthcare & Fitness Healthcare & Fitness iFitness (1.99)iFitness (1.99) Calorie Tracker (2.99)Calorie Tracker (2.99) Sleep Cycle (0.99)Sleep Cycle (0.99) Period Tracker (1.99)Period Tracker (1.99) Calorie Counter (2.99)Calorie Counter (2.99) Education Education Wheels on the Bus (0.99)Wheels on the Bus (0.99) Cookie Doodle (0.99)Cookie Doodle (0.99) Star Walk (2.99)Star Walk (2.99) Teachme (0.99)Teachme (0.99) Math Bingo (0.99)Math Bingo (0.99) Music Music I am T-Pain (0.99)I am T-Pain (0.99) Shazam encore (4.99)Shazam encore (4.99) Ultimate Guitar (2.99)Ultimate Guitar (2.99) Music Lyrics (0.99)Music Lyrics (0.99) Tunein Radio (1.99)Tunein Radio (1.99) Business Business Documents to go (14.99)Documents to go (14.99) PDF Reader Pro (0.99)PDF Reader Pro (0.99) Quick Office (9.99)Quick Office (9.99) To Do list (0.99)To Do list (0.99) iSchedule (2.99)iSchedule (2.99) Scanner Pro (6.99)Scanner Pro (6.99) Finance Finance Ace Budget (0.99)Ace Budget (0.99) Financial Calc (5.99)Financial Calc (5.99) iExpense it (4.99)iExpense it (4.99) iCurrency (0.99)iCurrency (0.99) Accounts (0.99)Accounts (0.99) Pay attention to the name, price, and category

7. Elements of a successful app 1. New or improved successful idea 2. Great Name 3. Great Icon 4. Right Price 5. Free version 6. Lots of screenshots 7. UI intuitiveness 8. Easy navigation 9. Registration form 10. Face book connectivity 11. Supportive Websites 12. Updates every other week 13. PR, video review, promo codes, media

8. 1. Idea The idea is to see which apps has been on top for the longest time, and mimicking those We will add more features and a fresh new look so it looks different The main idea of an app should perform these two actions: Does it solve a common problem? Does it make people laugh? http://appshopper.com/bestsellers/entertainment/paid/?device=iphone

9. 2. Great App Name Catchy Catchy Descriptive Descriptive SEO proof (common searchable term) SEO proof (common searchable term) Example 1: When we first launch iCup Live scores, the name did not included the word Live radio anywhere. Once we added them, sales went up. Example 2: A world cup app called 2010 South Africa World Cup got the most downloads during world cup, because of common searchable terms.

10. 3. Great App Icon An image speaks a 1000 words Now. Compare these icons above with the ones below Non descriptive, non attractive, boring

11. 4. Right Price Take a look at the following scenario. If an app is priced at $0.99 and Apple takes 30%, The app only makes about $0.70 per copy. It will need to sell 71,428 copies a year or 196 copies a day to do 50K a year. Here is the table Another option is to create in store purchase where people pay a monthly fee or an option for them to upgrade in top of the cost of the app, ex. Having a financial app that does budget, to add a loan calculator the user will have to pay 99 cents, etc.

12. 5. FREE Version Anti piracy code Anti piracy code Limited Features Limited Features Up sale pointing to full version Up sale pointing to full version A free app gets downloaded about 1000 times compare to a paid one which the same app could get like 50 downloads.

13. 6. Lots of Screenshots…. Having a lot of screenshots tells the customer that the app has lots of features and is worth the money

14. 6. …With amazing graphics

15. 7. User Interface Intuitiveness This topic is the one that will make an app successful or destroy it success. Customer experience is the most important thing when it comes to feedback. An easy to use app is easy to learn and create a satisfactory feeling within customers. The simpler the better. Buttons, navigation, similar iphone functionality will help tremendously. See below

16. 8. Easy Navigation Again, this has to do with familiarity, some navigations are on the first page, or in the bottom, or at the last buttons to add more options. The important thing is to make it easy for the customer. Bottom navigation Home page navigation

17. 9. Registration Form Marketing power Facebook Fans Having a registration form will provide us marketing power for future apps. We can add all users to our facebook page, and update everyone at the same time. All our apps should have a registration form either in the front or in the settings page called promotions or receive promo codes on your email for new apps and new versions, etc. See example. Each app will have its own customized version. This one pertains to a budget one.

18. 10. Facebook Connectivity Viral marketing Viral marketing Customer Motivation to share the app Customer Motivation to share the app Customer feedback and communication Customer feedback and communication Better Customer service Better Customer service

19. 12. Supportive Website One for all or each one separate One for all or each one separate Chat option for immediate customer S. Chat option for immediate customer S. Example: Here is a list: http://www.designussion.com/the-best-iphone-app-websites-of-2009/

20. 13. Updates every other week Itunes accounts (currently 32) Reviews for each release. The key here is create updates every week on Thursday. So as soon as a version is approved and ready for sale a new upload will follow the same day. This will also provide 50 promo codes for every version, making 20 of them distributable around blogs and reviews websites. Having 32 itunes accounts Will display 32 positive ratings and it will make our app stand out from the rest

21. PR, video review, promo codes, media Marketing is a continue effort, but there is a point where you run out of things you can do to control the scenarios, therefore, for every new app, we have to advertise our other apps. Take a look at this excellent feedback page: With forms like this, the user will feel important as they will know we listen. Examples: Feature request & Bug reports Other products tab will allow us to advertise our other apps in the app store. Once we have a set of 3 or 4, people will start looking for us because we will create a standard of perfect apps, great graphics, great customers service, and the most important one, great customer experience.