1. Multimedia & Webpage Design 1.01 Investigate typefaces and fonts.
Typography
Multimedia & Webpage Design
1.01 Investigate typefaces and fonts.

2. Desktop Publishing
Involves using a ______________and publishing software to create documents for publication.
Some examples of Desktop publications include:
________
Magazine and Newspaper Articles
_________
Proposals
_______
Business Correspondence
__________

3. The Target Audience
_______are created to convey a message to the intended audience, called the ___________.
The target audience will determine the:
_______used.

4. Typography
Many publications will contain a large amount of text to deliver the message.
It is important to understand a few basic guidelines for working with text and typography.
Typography _______________

5. Typefaces, Fonts, and Font Families
A typeface _____________________.
Each typeface has a design for each ________________________
Example:
Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Click here for more examples of typefaces.
URL:

6. Typeface Categories
Typefaces can be divided into four main categories.
____________
_____________

7. Serif Typefaces
Have __________or strokes at the tips of the letters called _________.
Examples:
 Bodoni  Courier
 Goudy  Times New Roman
Used for _______in printed publications.
 Business correspondence  Book text
Magazine article text  Newspaper text
Newsletter text
Recommended sizes for body text are ______________ k
Teachers: You may want to explain that serifs make it easier for the reader’s eye to recognize the difference between letters more quickly. Thus, serif typefaces are better suited for body text of printed material. However, sans serif fonts are easier to read on monitors so webpages will use sans serif typefaces for body text.

8. Serif Typefaces

9. Sans Serif Typefaces
There are _______(serifs) at the tips of the letters.
Examples:
Arial  Gill Sans
Berlin Sans  Verdana
Used for ______________text and for digital display.
Webpages  On-screen display
Headings  Tables
Captions  Headlines k

10. Serif vs Sans Serif Typefaces
The ends of each character do not have attributes (serifs)

11. Decorative/Ornamental Typefaces
_____________
Should be used sparingly.
___________
Examples
Chiller  Broadway
Webdings  engravers MT
______________.
Headlines on flyers or advertisements.
Webdings can be used for symbols in logos.

12. Script Typefaces French Script ____________________ Example Uses
Should never be used to key in all caps.
Example
French Script
Uses
_______
Place cards
Poetry

13. Fonts
It’s easier to understand fonts if you begin with the original definition of a font.
Before desktop publishing, people called ‘__________’ set the type by hand using moveable type.
Each character was a separate block of metal.
The letters were “set” on the layout to form the text.
Each typeface had a complete set of metal characters for each size, weight, etc.
Click here for an image on Wikipedia
URL for the link:
Just for fun: You can have your students try to read what it says and figure out the meaning.

14. Fonts Continued
Each different size or weight required a completely separate set of metal characters.
Each metal set of characters was kept in its own drawer and was called a type font.
So a font is the ______________________
Examples: Arial, bold, 12 point
Arial, italic, 14 point
Arial, 10 point

15. Font Style The font style ________________________ Examples: Bold
Italic
Underline
Shadow
Outline
Small Caps

16. Font Families A font family is the _________________ Examples: Arial
Arial Black
Arial Narrow
Arial Rounded MT Bold

17. Typeface Spacing
________
Proportional
Leading
__________
___________

18. Monospaced Typefaces Each letter _______________ Advantages
Similar characters look more different.
If limited to a certain number of characters per line, each line will look alike.
Used often in ___________________
Courier is monospaced

19. Proportional Typefaces
The amount of space_________________
Therefore, an i is not as wide as an m and receives ____________
Advantages
Does not take up as much space as mo ____________
Easier to read.
Used in most _________________
Times New Roman is proportional

20. Proportional vs. Monospace

21. Leading The ____________________. Pronounced “led-ding.”
In most software programs, it is referred to as _______________.
In Desktop Publishing, it is still referred to as leading because typesetters used long pieces of lead between the moveable type to create blank lines between the text.
Teacher note: A good website to investigate for more information for yourself or for your students:

22. Leading Continued
If there were no space between the lines of text, the letters would touch the lines above and below them and would be extremely difficult to read.
Used to:
______________________
To make a block of text fit in a space that is larger or smaller than the text block.

23. Leading Look in the nook to find the book that you borrowed to read.
Leading (vertical spacing between lines of text)

24. Kerning Horizontal spacing _______________
_____________________visually appealing and readable text.
BOOK – before kerning.
– after kerning the O’s.
Kerning is most often used with text which has been enlarged since this tends to create too much space between individual letters.

25. Tracking Horizontal spacing between____________
Makes a block of text _______________
Examples

26. Tracking Continued Makes a block of text ______________
Used to expand or contract a block of text for the ____________________

27. Kerning, Leading, Tracking
LOOK in the nook to find the book that you borrowed to read.
Kerning (horizontal spacing between pairs of letters)
Leading (vertical spacing between lines of text)
Tracking (horizontal spacing between all characters in a large block of text.

28. Glossary Sites www.typenow.net/glossary.htm

29. Useful Sites www.identifont.com www.typeculture.com www.typographi.com