Presentation on theme: "Multimedia & Webpage Design"— Presentation transcript:
1 Multimedia & Webpage Design Objective 1.01: Understand typography, multiuse design principles and elements
2 Consistency is important! Typography refers to the design of the characters and the way they are presented on the page.Consistency is important!Companies pay a lot of money to get their brand image the way they want. Bring up Belk’s big change of the capital B to a lowercase serif to reimage their company for a younger audience.
3 Ask students to identify where the font is from Ask students to identify where the font is from. (twitter, shrek, star wars) This helps them realize just how important brand recognition is…
7 The Target AudiencePublications are created to convey a message to the intended audience, called the target audience.The target audience will determine the:Language used.Typefaces used.Colors used.Graphics used.
8 Babies Galore!Ask students– if you were going to shop for baby supplies, which store would you most likely go to? People can make snap decisions based on nothing “more” than typeface!
9 Reference BooksWhich are you most likely to see in a library?
10 ShoesAsk students what type of shoes would you guess each store would sell (top: “shoes for girls” or “dancers” is common answer. Bottom: western shoes/cowboy boots is common) for better or worse………..people judge typefaces subconsciously. Designers need to be aware of this to combat or conform to these ideas. That’s not to say that the top store wouldn’t sell cowboy boots, but people might be surprised.
11 Typefaces, Fonts, and Font Families A typeface is the basic design of a character.Each typeface has a design for each letter of the alphabet, numbers, punctuation symbols and may contain other symbols.Example:Arial abcdefghijklmnopqrstuvwxyzURL:
12 Typeface CategoriesTypefaces can be divided into five main categories.SerifSans SerifScriptDecorative/OrnamentalSymbol
13 Serif TypefacesHave attributes or strokes at the tips of the letters called serifs.Examples: Bodoni Courier Goudy Times New RomanUsed for body text in printed publications. Business correspondence Book textMagazine article text Newspaper textNewsletter textkTeachers: You may want to explain that serifs make it easier for the reader’s eye to recognize the difference between letters more quickly. Thus, serif typefaces are better suited for body text of printed material. However, sans serif fonts are easier to read on monitors so webpages will use sans serif typefaces for body text.
15 Sans Serif TypefacesSans Serif typefaces have no attributes (serifs) at the tips of the letters.Examples:Arial Gill SansBerlin Sans VerdanaUsed for digital display.Webpages On-screen displayHeadings TablesCaptions Headlinesk
16 Serif vs Sans Serif Typefaces The ends of each character do not have attributes (serifs)
17 Decorative/Ornamental Typefaces Designed strictly to catch the eyeShould be used sparingly.Can be hard to read.ExamplesChiller AlgerianForteUsed for decoration.Banners and headlines
18 Script Typefaces French Script Appear to have been written by hand with a calligraphy pen or brushShould never be used to key in all caps.ExampleFrench ScriptUsesFormal InvitationsPlace cardsPoetryAnnouncements
19 Symbol Uses decorative pictures or symbols instead of characters Allows the user to use a symbol to convey the message without importing a graphicCan be used for fun or for musical and mathematical symbolsExamples:Webdings dfalrjeiraofjidWingdings asdfjdlfjelrare
20 FontsIt’s easier to understand fonts if you begin with the original definition of a font.Before desktop publishing, people called ‘typesetters’ set the type by hand using moveable type.Each character was a separate block of metal.The letters were “set” on the layout to form the text.Each typeface had a complete set of metal characters for each size, weight, etc.URL for the link:Just for fun: You can have your students try to read what it says and figure out the meaning.
22 Fonts ContinuedEach different size or weight required a completely separate set of metal characters.Each metal set of characters was kept in its own drawer and was called a type font.So a font is the specific size, weight and style applied to a typeface.Examples: Arial, bold, 12 pointArial, italic, 14 pointArial, 10 point
23 Font Style Examples: Bold Italic Underline Shadow Outline Small Caps The font style refers to the slant, weight and special effects applied to the text.Examples:BoldItalicUnderlineShadowOutlineSmall Caps
24 Font FamiliesA font family is the different sizes, weights and variations of a typeface.Examples: ArialArial BlackArial NarrowArial Rounded MT Bold
26 Monospaced TypefacesEach character takes up the same amount of horizontal space regardless of the letter size.AdvantagesEasier to see thin punctuation marks.Similar characters look more different.If limited to a certain number of characters per line, each line will look alike.Disadvantage: Harder to read in large bodies of textCourier is monospaced
27 Proportional Typefaces The amount of horizontal space each character takes up is adjusted to the width of that character.Therefore, an i is not as wide as an m and receives less space.AdvantagesEasier to read.Does not take up as much space as monospaced typefaces.Used in documents and publications.Times New Roman is proportional