1. CONFIDENTIAL page 1 LATIN AMERICA May 22, 2012 PRIVILEGED AND CONFIDENTIAL

2. CONFIDENTIAL page 2 Media and entertainment spending in Latin America is forecast to grow at 9% per year (2011-15), outpacing other regions (1) Brazil, Mexico and Colombia comprise approximately 85% of total media and entertainment spending in Latin America SPE has a well-established and growing presence in these key territories – Latin America currently comprises over $500MM of SPE’s annual revenue – SPT networks reach most pay TV households and provide a strong Sony foothold in the region – Crackle is the only online network to offer free, unedited movies and TV series in Latin America – SPT produces local language content for the largest free TV broadcasters in the region – Strong distribution relationships with network customers enable SPT to sell internal and third party product – Sony Pictures Releasing is capitalizing on improvements in theatrical exhibition There is a history of successful cross-Sony collaboration in the region Source: PricewaterhouseCoopers, Global entertainment and media outlook: 2011-2015; includes book/magazine/newspaper publishing, filmed entertainment, internet/TV/out-of-home advertising, radio, recorded music, TV subscriptions and video games. Excludes B2B and Internet Access segments from total Entertainment and Media markets. (1) For reference, forecasted growth for N.A., EMEA and Asia-Pac are 5%, 5% and 8%, respectively. Executive summary

3. CONFIDENTIAL page 3 Market overview: Media growth driven by both film and TV Filmed entertainment spending forecast to grow annually at 8% through 2015 – Growth from increased multiplexing, incremental 3-D screens and emergence of a Blu-ray market TV spending forecast to grow annually at 11% through 2015 – Subscription and ad spend driven by increases in satellite, IPTV and cable households, in addition to an increasing number of available channels (1) PricewaterhouseCoopers, Global entertainment and media outlook: 20006-2015; Other Media Spend includes book/magazine/newspaper publishing, internet/out-of-home advertising, radio, recorded music and video games. Excludes B2B and Internet Access segments from total Entertainment and Media markets. Other includes Argentina, Venezuela and Chile. TV spend includes both advertising media and subscription spend. Total Latin American Media Spending (1) ($Bn) ’11-’15 CAGR 6% 8% 11% ’06-’11 CAGR 5% 6% 11%

4. CONFIDENTIAL page 4 SPE revenue history in Latin America Latin American Revenue by Distributing Entity Latin American Revenue by Country Source: SPE Corporate Finance.

5. CONFIDENTIAL page 5 SPT operates 3 networks in 19 Latin American countries and reaches ~40MM households Brazil: 10 Mexico:10 Colombia:3 Other LatAm:14 Total: 37 Brazil: 5 Mexico:3 Colombia:1 Other LatAm:8 Total: 16 Note: Other LatAm includes Argentina, Bolivia, Caribe, Chile, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Dominican Republic, Uruguay and Venezuela. Households (MM) SET: General entertainment for adults 18-49 AXN: General entertainment, drama, procedurals for adults 18-49 Spin: General entertainment with youth focus for ages 16-24 Brazil: 7 Mexico:6 Colombia:3 Other LatAm:14 Total: 29 Networks have gained a strong foothold since the 1996 launch of SET – SPT added AXN in 1999 and launched Animax in 2006 which was converted to Spin in 2011

6. CONFIDENTIAL page 6 SPT’s Latin American networks revenue is growing Increasing pay TV penetration creates opportunity – A rising middle class in Brazil is expected to drive increased pay TV penetration (currently at 23%) – While Mexico has higher penetration (42%) there remains considerable room for growth (for reference, current U.S. pay TV penetration is at 90%+) Dominant competitors to SPT channels have an overwhelming share of ad spend – Globo has 75% share in Brazil and Televisa has a 70% share in Mexico SPT networks continue to grow despite a challenging competitive environment Television Networks Revenue ($MM) (1) YoY % Growth-3%10% (1) Includes channel affiliate revenue, channel ad revenue and ad sales operations revenue.

7. CONFIDENTIAL page 7 Crackle’s Latin American launch was timely Crackle filled a demand for premium online video content – Attractive market based on size and growing middle class (Brazil is the fifth largest online audience in the world) – 85% of internet users watching online video but limited premium long-form content available – SPE’s existing TV presence provided a solid foundation (ad sales offices in all major markets and broad portfolio of local channels to promote the service) – Opportunity to bundle SPE and third party content – Only online network to offer free, unedited movies and television series in Latin America Strong market and consumer response to recent Crackle launch in 18 Latin American countries – Advertisers looking for opportunities to shift spend to digital media – Pre-sold over $2MM in media sponsorships prior to launch – Had over 1MM unique visitors within the first month of launch (Crackle currently has ~13MM uniques across all platforms in the U.S.) Note: Crackle launched in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.

8. CONFIDENTIAL page 8 SPT International Production has resources on the ground in three key cities Bogota – SPE has a 50% investment in Teleset JV – 59 employees – Produces scripted and non- scripted programming locally for Colombian and pan regional audiences Sao Paulo Miami – SPE has a 72.5% investment in Floresta JV – 6 employees – Produces scripted and non- scripted Portuguese language programming locally for Brazilian networks – Regional SPT production office – 8 employees – Develops / co-produces programming for Mexican and regional audiences out of Miami production office and production consultancy in Mexico City

9. CONFIDENTIAL page 9 Local TV production offices service large network customers SPT produces local language content for the largest third party broadcasters in the region including TV Globo (Brazil), Televisa/Azteca (Mexico), RCN/Caracol (Colombia) and Telemundo in the U.S. Key customers also include pan-regional cable services including the in-house Sony Entertainment Television (SET), MTV Latin America, and Nickelodeon Latin America Competition comes primarily from in-house production at the local networks and the local offices of larger international players – Fox Telecombia produces for RCN and Fox LatAm pan regional channels – Fremantle and Endemol have been producing in Brazil for 10 years

10. CONFIDENTIAL page 10 PerformanceTerritories Format sold in 5 Lat Am countries Aired on Nickelodeon pan-regionally and 14 additional countries on free TV Aired on SET and 14 additional LatAm countries on free TV #1 in SET Mexico Primetime #1 in its timeslot for Nickelodeon’s pan-regional cable channel Colombia: season 2 in production Brazil: 2 seasons produced Prints sold in 18 Lat Am countries Format sold in 9 Lat Am countries #1 on Telemundo Primetime during initial exhibition Prints sold in 16 Lat Am countries #1 in its timeslot in original exhibition on RCN (Colombia Free TV) SPT exports internationally appealing formats and creates original successful local language programming Colombia Brazil 11 seasons in Colombia #1 in timeslot; UFC also engaging Floresta as EP on UK/AUS version Airs in Brazil in Portuguese on Globo TV

11. CONFIDENTIAL page 11 Television distribution licenses content to key outlets SPT’s distribution revenues in Latin America have grown at a 25% CAGR since FYE10 and has an estimated 20% market share in the region – Licenses key SPT titles Dr. Oz and Who Wants to Be a Millionaire in Colombia and Brazil – Works closely with SPT local production entities Teleset (Colombia) and Floresta (Brazil) on strategy for regional exploitation of formats Customers include major networks: Also distributes programming to HBO, Netflix, various free TV/cable outlets Brazil Mexico Colombia

12. CONFIDENTIAL page 12 Latin America is becoming an increasingly meaningful portion of SPE’s global box office The quantity and quality of theatrical exhibition continues to improve – 20% increase in exhibitor footprint in Brazil over last few years – Full conversion to digital expected by 2014 in Mexico – Multiplexes rolling out to several mid-sized, interior cities in Colombia As such, Latin America is an increasingly meaningful region for SPRI SPRI has a 11-12% share of box office in each of Brazil, Mexico and Colombia; by comparison, it has an 8-13% share in mature markets such as U.S., Germany and the U.K. Latin American exhibition relies heavily on Hollywood product – Hollywood films account for more than 70% of box office in each of the three territories – The Smurfs was SPE’s highest grossing film of all time in Latin America ($100MM) and is among the top 3 highest grossing films of all time in Colombia, Ecuador, Peru and Central America Brazil, Mexico, Colombia % of WW SPE Box Office Note: Smurfs was beat only by Avengers in Ecuador and Peru, by Toy Story 3 and Avatar in Colombia and by Transformers in Central America. Central America includes Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama and Paraguay.

13. CONFIDENTIAL page 13 The Smurfs provided a prime opportunity for cross-Sony collaboration in Latin America Smurfs, PS3, Bloggie and Cybershot co- promotion at participating McDonalds 3D Smurfs trailer playing in Sony Stores’ Bravia exhibits Walking characters appearance in stores, photo- opportunity with the kids and special discounts during the Smurfs visits

14. CONFIDENTIAL page 14 Production Activity SPT approached SME to provide talent and services for a 1 hour drama with musical elements Sony electronics regularly featured in original SPT productions Co-Promotion Activity Available ad spots presented to Sony group companies for promotion of Sony products (Brazil only) Fully integrated Sony Electronics/Crackle co-marketing plan and Crackle exclusivity on Sony Bravia Internet Video (BIV) devices SPE content displayed outside and inside Sony stores Co-promotion for release of Vaio ZK and Green Hornet 3D with Sony Electronics Facebook app created with Vaio team for The Vow Other cross-Sony collaboration in Latin America to date Product/Brand Integration Sony Ericsson promotion whereby local cell phone provider raffled branded Da Vinci code phones (Colombia only) Limited edition This Is It / Michael Jackson Sony Walkman which included free SME content and the official movie trailer

15. CONFIDENTIAL page 15 Other cross-Sony collaboration in Latin America to date