1. Presented by Laura B. Whitmore

2. Who are you as a company or an artist? Who is your audience? Why are you different or special? What do you offer that is meaningful to them? How can you leverage these traits to sell your product?

3. Do you want to sell more products? Do you want to increase your social media fan base? Do you want to increase your mailing list? Do you want to increase visibility? Do you want to change or improve your image?

4. What types of promotional opportunities align with who you are, who your audience is, and what you do? Examine all possible promotional options before creating a plan of action. Determine if there are strategic partnerships that can help you further your goals.

5. What are all the possible ways to approach promotional opportunities? How difficult are they to engage? Can you find someone who has tried options and ask about their experience?

6. Identify the promotional options that you want to try. Decide when you are going to implement them. Determine any budgets required to successfully execute. Describe the key goals and measurements of success.

7. The nitty-gritty details of how the items in your plan will get done. Create a timeline based on deadlines. Determine who will handle responsibilties.

8. Can you do things yourself or do you need help? Is there a way you can get help for free? Are some of your needs things that students could do to get experience? Do you need to hire professionals…and how do you find the right ones? Who will supervise others?

9. Examine the resources you have already. If you don’t have what you need, create a plan to get it. More money More man (or woman) power More time

10. Depending on the timeline, this could be every day, every week, every month. Don’t wait for someone to ask for help…be proactive. Follow up with vendors.

11. Be open to new opportunities that arise. You may find a better way to execute while you are working on goals. Ask your vendors for better options. Open conversations about your goals with other industry professionals to see what they do. Keep an open mind!

12. Regularly review the plan and determine if goals are being met. What elements are affected by your efforts? What measurement parameters are available? How complicated is it to measure? Know what works and what doesn’t. Determine new goals based on feedback. Keep going!!

13. Laura B. Whitmore Mad Sun Marketing www.mad-sun.com  Sign up to get a download link for this presentation.