1. Relaxing and regenerating treatment for men from BABOR Riga, 2012 CIDESCO International Riga school of Esthetics Maria Nekrasova

2. Time, when men were proud of their wrinkled, weathered faces and hands, whiskey and cigar smell, far has gone. Nowadays successful men are convinced that a well-groomed appearance is essential key point for achieving goals and moving up a career ladder. A confident man is attractive. That is why there is a tight connection between a well-groomed appearance, self-confidence and success.

3. Special aspects of cosmetic treatments for men Performance of treatment is less time consuming and has an immediate effect. Different massage and performance techniques, using special accessories. Exclusive design of the professional products’ line, distinctive packaging for home line.

4. BABOR cosmetic product and procedure choice is determined by Developed product design and packaging materials, taking into account men’s perception peculiarities. Four procedures specifically designed for men. Uniquely designed and manufactured accessories - combs from buffalo horns (Buffalo Horn), special brushes used for skin facials. Relaxing and regenerating massage effect, including the use of point massage technique.

5. Men skin care procedure description The procedure starts with a two- phase cleansing of the neck area using a hydrophilic and phytoactive oil. A relaxing massage of the neck area with the buffalo horn combs. 1 st cleansing phase: application of hydrophilic and phytoactive oil that helps the skin’s regeneration.

6. The hot and cold compress method Thermo effect appears as a result of the contrast compress method : vasoconstriction which soon changes to vascular reflex enlargement, which leads to activation of blood circulation. The compress rolling (folding) technique and active point stimulation relaxes the client.

7. 2 nd cleansing phase – preparing the skin for introduction and impact of active ingredients by cleansing with brushes and foam. Deep cleansing and exfoliation: dead cells and dirt are gently removed. Improved skin surface and tone as a result of regeneration process. Skin is soothed, feeling of tightness removed.

8. PROCEDURE. Apply soothing concentrate to the customer's skin by gentle, massaging movements, until it is fully absorbed. Apply «Specific mask» with the brush to the face and décolleté zone. While the mask is on the face, continue with the head massage. The face point massage is followed afterwards.

9. Procedure’s final phase. Remove the creamy mask with a warm (up to 40ºC) compress. To prepare for the final phase of the procedure, cool, fresh compress is applied and removed by the rolling method in order to “wake up” the client gently after the mask. The final step includes Cream or gel for eye zone. Day cream for suitable skin type/condition.

10. Thank you for attention!