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Presentation on theme: "WWW.UNIVERSUMGLOBAL.COM UNIVERSUM STUDENT SURVEY 2014 University Report | Finnish Edition School of Chemical Technology | Engineering/Natural Sciences/IT."— Presentation transcript:

1 UNIVERSUM STUDENT SURVEY 2014 University Report | Finnish Edition School of Chemical Technology | Engineering/Natural Sciences/IT

2 2 About Universum 2014 | Finland | Students | Engineering/Natural Sciences/IT With over 25 years of experience researching the field of employer branding, Universum is a recognised world leader with tried and tested frameworks. Universum annually conducts quantitative and qualitative research with over talented individuals to gather insights into their career preferences, communication habits and their perception of potential employers. For our clients around the world, Universum is a trusted partner providing solutions and services to develop, improve and implement tailored employer branding strategies. Universum is the thought leader in employer branding, with local experts in research, consulting and communication solutions, offering high-quality insights. Universum’s unique global reach ensures the comparability of research results across markets. We partner with approximately of the top academic institutions in the world. Universum employs smart, friendly and professional experts and consultants, who work with our clients in long-term partnerships.

3 3 How we help Higher Education Institutions 2014 | Finland | Students | Engineering/Natural Sciences/IT UNDERSTAND THE CAREER PREFERENCES AND EXPECTATIONS OF STUDENTS AND ALUMNI UNDERSTAND THE CAREER PREFERENCES AND EXPECTATIONS OF STUDENTS AND ALUMNI IDENTIFY THE BRAND PERCEPTION AND ATTRACTIVENESS OF YOUR COLLEGE/UNIVERSITY IDENTIFY THE BRAND PERCEPTION AND ATTRACTIVENESS OF YOUR COLLEGE/UNIVERSITY ATTRACT RELEVANT EMPLOYERS TO CAMPUS ATTRACT RELEVANT EMPLOYERS TO CAMPUS RECRUIT PROSPECTIVE STUDENTS FOR BSC, MSC AND/OR MBA LEVELS RECRUIT PROSPECTIVE STUDENTS FOR BSC, MSC AND/OR MBA LEVELS Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting and communication solutions we aim to close the gap between the expectations of employers and talent and support Higher Education Institutions in their roles. Through our unique insight into the recruitment challenges of employers and the dynamics of the talent market, we help nearly 2000 universities worldwide to:

4 4 Our clients and media partners 2014 | Finland | Students | Engineering/Natural Sciences/IT Some of the world’s most attractive employers Some of the world’s most trusted publishers

5 5 What we cover in the report 3. EMPLOYER EVALUATION This chapter analyses the employer branding efforts and relative attractiveness of different employers towards your students. 3. EMPLOYER EVALUATION This chapter analyses the employer branding efforts and relative attractiveness of different employers towards your students | Finland | Students | Engineering/Natural Sciences/IT 4. UNIVERSITY BRAND PERCEPTION This chapter evaluates your university brand, as perceived by your current students and by students at other universities in Finland, who would choose School of Chemical Technology if they could begin their studies again. 4. UNIVERSITY BRAND PERCEPTION This chapter evaluates your university brand, as perceived by your current students and by students at other universities in Finland, who would choose School of Chemical Technology if they could begin their studies again. 2. CAREER PROFILE EVALUATION This chapter provides insights on the career preferences and expectations of your students in comparison to the overall surveyed population of students in Finland. 2. CAREER PROFILE EVALUATION This chapter provides insights on the career preferences and expectations of your students in comparison to the overall surveyed population of students in Finland. 5. APPENDIX Additional data on topics covered in previous sections. 5. APPENDIX Additional data on topics covered in previous sections. 1. EXECUTIVE SUMMARY A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students. 1. EXECUTIVE SUMMARY A summary of the core findings of the report. These slides can be shared with key stakeholders within the university as well as with external partners to provide a quick, visual overview of the career profile of your students.

6 6 About the Universum Student Survey | Finnish Edition 2014 | Finland | Students | Engineering/Natural Sciences/IT METHODOLOGY THE QUESTIONNAIRE Created based on 25 years of experience, extensive research within HR, focus groups and communication with both our clients and students. Global perspective - local insight. DATA COLLECTION Conducted via an online survey, distributed via university contacts, the Universum Panel and local partners. WEIGHTING In order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets. Note that only data based on all students or on all students within a main field of study is weighted. Breakdowns like gender, high achievers or other more specific target groups are not weighted. WEIGHTING In order to provide our clients with reliable data we set targets per main field of study and educational institution to reflect the actual distribution of students. Weighting is used to compensate for discrepancies from the targets. Note that only data based on all students or on all students within a main field of study is weighted. Breakdowns like gender, high achievers or other more specific target groups are not weighted. FIELD PERIOD November 2013 to March Educational institutions

7 7 University reports can be based on the total number of respondents from all main fields of study, or may be specific to a main field of study. This particular report is specific to: Engineering/Natural Sciences/IT. Groups in this report 2014 | Finland | Students | Engineering/Natural Sciences/IT Global Your university Finland The comparisons in this report are based on: Engineering/Natural Sciences/IT Participating students from your university. Throughout the report, this group is referred to as ”School of Chemical Technology”. Participating students from 11 educational institutions in Finland. Throughout the report, this group is referred to as “All universities”. Students participate annually in Universum’s global career research. ~

8 8 Table of contents 2014 | Finland | Students | Engineering/Natural Sciences/IT EMPLOYER EVALUATION CAREER PROFILE EVALUATION EXECUTIVE SUMMARYAPPENDIX UNIVERSITY BRAND PERCEPTION

9 9 52 % Students’ profile and summary of preferences 2014 | Finland | Students | Engineering/Natural Sciences/IT Average age (years): 23,8 48 % Top 3 most used communication channels: Employer websites Job boards Career magazines for students Top 3 industries: Chemicals Pharmaceuticals and Biotechnology Energy Top 5 most attractive attributes: Variety of assignments (Job Characteristics) A friendly work environment (People & Culture) A creative and dynamic work environment (People & Culture) Secure employment (Job Characteristics) Leaders who will support my development (People & Culture) Top 3 career goals: To have work/life balance To be dedicated to a cause or to feel that I am serving a greater good To be secure or stable in my job Top 3 career profiles: Entrepreneur Idealist Leader Average expected monthly salary: Average reported academic performance 6,8 School of Chemical Technology Year of graduation: EUR

10 10 61 % Students’ profile and summary of preferences 2014 | Finland | Students | Engineering/Natural Sciences/IT Average age (years): 24,9 39 % Top 3 most used communication channels: Employer websites Job boards Career fairs Top 3 industries: Energy Technology Hardware & Equipment Software and Computer Services Top 5 most attractive attributes: Variety of assignments (Job Characteristics) A friendly work environment (People & Culture) Respect for its people (People & Culture) Secure employment (Job Characteristics) Competitive base salary (Remuneration & Advancement Opportunities) EUR Top 3 career goals: To have work/life balance To be dedicated to a cause or to feel that I am serving a greater good To be secure or stable in my job Top 3 career profiles: Leader Harmoniser Entrepreneur Average expected monthly salary: Average reported academic performance 7,2 All universities Year of graduation:

11 11 Now choose the 5 employers you most want to work for, your 5 Ideal Employers. Students’ most attractive employers All universities | Engineering/Natural Sciences/IT School of Chemical Technology | Engineering/Natural Sciences/IT 2014 | Finland | Students | Engineering/Natural Sciences/IT 1. Kemira (46,94%) 2. Neste Oil (44,22%) 3. Orion (34,69%) 4. Neste Jacobs (29,25%) 5. VTT (27,21%) 6. Outotec (19,73%) 7. Bayer (19,05%) 8. Borealis Polymers (17,69%) 8. Valio (17,69%) 10. Pöyry (14,97%) 1. KONE (17,83%) 2. ABB (16,46%) 3. VTT (13,78%) 4. Suomen ympäristökeskus (SYKE) (13,26%) 5. Fortum (12,37%) 6. Orion (10,35%) 7. Neste Oil (10,30%) 8. Wärtsilä (9,08%) 9. Nokia (8,80%) 10. Microsoft (8,28%)

12 12 Summary of your University Brand Perception (1/2) 2014 | Finland | Students | Engineering/Natural Sciences/IT Employability & Advancement Opportunities 1. Target school for employers in my field 2. Good reference for future career and/or education 3. High employment among graduates Employability & Advancement Opportunities 1. Target school for employers in my field 2. Good reference for future career and/or education 3. High employment among graduates University/College Culture & Student Life 1. Secure campus environment 1. Social and recreational activities 3. Heritage and tradition University/College Culture & Student Life 1. Secure campus environment 1. Social and recreational activities 3. Heritage and tradition Educational Offering 1. Attractive/exciting programs and fields of study 2. Study abroad program 3. Challenging curriculum Educational Offering 1. Attractive/exciting programs and fields of study 2. Study abroad program 3. Challenging curriculum University/College Reputation & Image 1. Highly-ranked within its field 2. Prestige 3. Innovative University/College Reputation & Image 1. Highly-ranked within its field 2. Prestige 3. Innovative ASSOCIATIONS BASED ON THE UNIVERSUM DRIVERS OF UNIVERSITY ATTRACTIVENESS TOP OF MIND ASSOCIATIONS

13 13 This is an extract from a University Report based on the results of the Universum Student Survey Please visit for more information about Universum and our global research. Summary of your University Brand Perception (2/2) 2014 | Finland | Students | Engineering/Natural Sciences/IT Continue communicating Prestige Innovative Highly-ranked within its field Prestige Innovative Highly-ranked within its field Quality and variety of courses Attractive/exciting programs and fields of study Quality and variety of courses Attractive/exciting programs and fields of study Social and recreational activities Attractive geographic location Social and recreational activities Attractive geographic location Target school for employers in my field High employment among graduates Good reference for future career and/or education Target school for employers in my field High employment among graduates Good reference for future career and/or education UNIVERSITY/COLLEGE REPUTATION & IMAGE EDUCATIONAL OFFERINGUNIVERSITY/COLLEGE CULTURE & STUDENT LIFE EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES Percentage of students who would choose to study at their current university if they could make the choice again: Average university recommendation score: All universities 8,27,2 All universities 56%46% School of Chemical Technology

14 14 Table of contents 2014 | Finland | Students | Engineering/Natural Sciences/IT EMPLOYER EVALUATION CAREER PROFILE EVALUATION EXECUTIVE SUMMARYAPPENDIX UNIVERSITY BRAND PERCEPTION

15 15 Career Profile Evaluation This chapter provides insights on the career preferences and expectations of your students in comparison to the total student population surveyed in Finland. The information and insights in the report will help you to: Evaluate the career profile of your students on an aggregated level, as well as the talent trends that have evolved over the past years. Find out what differentiates your students from those at other universities and which aspects make them unique. Improve the visibility of your students to top employers by being able to communicate their unique strengths to employers in a quick and efficient way | Finland | Students | Engineering/Natural Sciences/IT

16 16 Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.‘Career goals’ refer to what students want from employment in the long term, whereas ‘attributes’ refer to things sought by students from their first employer. Career goals 2014 | Finland | Students | Engineering/Natural Sciences/IT School of Chemical Technology First choice Second choice Third choice

17 17 Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.‘Career goals’ refer to what students want from employment in the long term, whereas ‘attributes’ refer to things sought by students from their first employer. Career goals 2014 | Finland | Students | Engineering/Natural Sciences/IT All universities First choice Second choice Third choice

18 18 All universities Which of these career goals are most important to you? Please select in order of preference, where '1' is most important.The graph shows career goals chosen as first, second or third choice in The alternatives in the legend are sorted according to importance in Thus, the most important career goal in 2014 is at the top of the legend. Career goals across time 2014 | Finland | Students | Engineering/Natural Sciences/IT

19 19 In which industries would you like to work most after graduating? You can choose up to 3 industries. Most preferred industries (1-10) 2014 | Finland | Students | Engineering/Natural Sciences/IT

20 20 In which industries would you like to work most after graduating? You can choose up to 3 industries. Most preferred industries (11-20) 2014 | Finland | Students | Engineering/Natural Sciences/IT

21 21 What is your expected salary before tax at your first employment after graduation, excluding commission and bonus? Expected monthly salary 2014 | Finland | Students | Engineering/Natural Sciences/IT EUR School of Chemical Technology EUR All universities

22 22 School of Chemical Technology What is your expected salary before tax at your first employment after graduation, excluding commission and bonus? What is your gender? Expected monthly salary | Gender gap 2014 | Finland | Students | Engineering/Natural Sciences/IT EUR EUR FemaleFemale MaleMale

23 23 What is your expected salary before tax at your first employment after graduation, excluding commission and bonus? What is your gender? Expected monthly salary | Gender gap 2014 | Finland | Students | Engineering/Natural Sciences/IT EUR EUR FemaleFemale MaleMale All universities

24 24 What is your expected salary before tax at your first employment after graduation, excluding commission and bonus? What is your gender? Expected monthly salary | Gender gap across time 2014 | Finland | Students | Engineering/Natural Sciences/IT This chart illustrate female expected salary as a share of male expected salary. Female/Male salary ratio

25 25 How many years do you expect to work for your first employer after graduation? How long do students expect to stay at their first employer? 2014 | Finland | Students | Engineering/Natural Sciences/IT expect to stay at the most 2 years at their first employment 27% 30% School of Chemical TechnologyAll universities

26 26 This framework has been developed by Universum and is based on specific research within HR, as well as focus groups and general communication with both our clients and students. The Universum Drivers of Employer Attractiveness 2014 | Finland | Students | Engineering/Natural Sciences/IT The contents and demands of the job, including the learning opportunities provided by the job Challenging work Client interaction Control over my number of working hours Flexible working conditions High level of responsibility Opportunities for international travel/relocation Professional training and development Secure employment Team-oriented work Variety of assignments The monetary compensation and other benefits, now and in the future Clear path for advancement Competitive base salary Competitive benefits Good reference for future career High future earnings Leadership opportunities Overtime pay/compensation Performance-related bonus Rapid promotion Sponsorship of future education The attributes of the employer as an organisation Attractive/exciting products and services Corporate Social Responsibility Environmental sustainability Ethical standards Fast-growing/entrepreneurial Financial strength Innovation Inspiring management Market success Prestige EMPLOYER REPUTATION & IMAGEJOB CHARACTERISTICS REMUNERATION & ADVANCEMENT OPPORTUNITIES The social environment and attributes of the workplace A creative and dynamic work environment A friendly work environment Acceptance towards minorities Enabling me to integrate personal interests in my schedule Interaction with international clients and colleagues Leaders who will support my development Recognising performance (meritocracy) Recruiting only the best talent Respect for its people Support for gender equality PEOPLE & CULTURE

27 27 All universities School of Chemical Technology How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question. Relative importance of each driver 2014 | Finland | Students | Engineering/Natural Sciences/IT Employer Reputation & Image People & Culture Job Characteristics Remuneration & Advancement Opportunities

28 28 All universities How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question. Which of these attributes are most important to you? (Max. 3) Driver attractiveness across time Employer Reputation & Image People & Culture Job Characteristics Remuneration & Advancement Opportunities 2014 | Finland | Students | Engineering/Natural Sciences/IT

29 29 How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question. Which of these attributes are most important to you? (Max. 3) Employer Reputation & Image | Attractive attributes 2014 | Finland | Students | Engineering/Natural Sciences/IT

30 30 How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question.. Which of these attributes are most important to you? (Max. 3) Job Characteristics | Attractive attributes 2014 | Finland | Students | Engineering/Natural Sciences/IT

31 31 How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question. Which of these attributes are most important to you? (Max. 3) People & Culture | Attractive attributes 2014 | Finland | Students | Engineering/Natural Sciences/IT

32 32 How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question. Which of these attributes are most important to you? (Max. 3) Remuneration & Advancement Opportunities | Attractive attributes 2014 | Finland | Students | Engineering/Natural Sciences/IT

33 33 How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100 to move to the next question. Which of these attributes are most important to you? (Max. 3) This table shows the most attractive of the 40 attributes, taking into account the overall importance of the driver categories to the students. This analysis gives a summarised 360 degree view of what influences employer attractiveness. Students’ overall top 10 preferences 2014 | Finland | Students | Engineering/Natural Sciences/IT All universities School of Chemical Technology Employer Reputation & Image People & Culture Job Characteristics Remuneration & Advancement Opportunities

34 34 The Universum Career Profiles are based on the attributes that students select as most important. More details can be found in the Appendix. The Universum Career Profiles 2014 | Finland | Students | Engineering/Natural Sciences/IT LEADER: A student who aims to be inspired and supported by management and searches for jobs where he/she can apply and further develop his/her leadership skills. This student is not afraid of making decisions and taking responsibility. INTERNATIONALIST: A student who is open-minded and prefers international surroundings. This type of student enjoys meeting new people, travelling and working abroad. IDEALIST: A student who pursues ethical and sustainable principles and values. This student is strongly attracted to employers whose mission and vision are in line with his/her own principles and standards. HUNTER: A student who focuses on monetary aspects. This student chases financially lucrative and competitive jobs. CAREERIST: A student who continuously wants to develop. This type of student wants to follow a promising career path within a prestigious and meritocratic environment. ENTREPRENEUR: A student who appreciates working in an evolving environment, in which he/she can solve changing and challenging problems. HARMONISER: A student who prefers a stable work environment that is characterised by a respectful and balanced management philosophy.

35 35 Which of these are most important to you?The Universum Career Profiles are based on the attributes that students selected as attractive for their first employer. See more details in Appendix. The Universum Career Profiles 2014 | Finland | Students | Engineering/Natural Sciences/IT School of Chemical Technology All universities

36 36 Table of contents 2014 | Finland | Students | Engineering/Natural Sciences/IT EMPLOYER EVALUATION CAREER PROFILE EVALUATION EXECUTIVE SUMMARYAPPENDIX UNIVERSITY BRAND PERCEPTION

37 37 Employer Evaluation This chapter analyses the employer branding efforts and relative attractiveness of different employers towards your students. The information and insights in the report will help you to: Evaluate relative performance of different employers and understand what challenges they face. Use these insights to successfully manage your corporate relationships. Provide tangible feedback to your existing corporate partners on their employer branding efforts towards your students. Understand if the activities they organised have been effective. Understand which employers your students would like to meet and want to learn more about. Use these insights to bring new employer partners into cooperation with your organisation | Finland | Students | Engineering/Natural Sciences/IT

38 38 For layout reasons, the employer’s name can be shortened in this report. The Universum Rankings 2014 | Finland | Students | Engineering/Natural Sciences/IT CONSIDERED EMPLOYER RANKING (as many as applicable) IDEAL EMPLOYER RANKING (maximum five employers) POTENTIAL APPLICANTS’ RANKING (Yes, I have applied or will apply) FULL COMPANY LIST ( employers within each main field of study)

39 39 The Universum Recruitment Funnel 2014 | Finland | Students | Engineering/Natural Sciences/IT WOULD THEY CONSIDER WORKING FOR YOU? HAVE THEY APPLIED OR WILL THEY APPLY TO YOU? DO STUDENTS KNOW WHO YOU ARE? ARE YOU THEIR IDEAL EMPLOYER?

40 40 School of Chemical Technology | Engineering/Natural Sciences/IT Below is a list of companies and organisations. For which of these employers would you consider working? Considered Employer Ranking | Top | Finland | Students | Engineering/Natural Sciences/IT

41 41 School of Chemical Technology | Engineering/Natural Sciences/IT Now choose the 5 employers you most want to work for, your 5 Ideal Employers. Ideal Employer Ranking | Top | Finland | Students | Engineering/Natural Sciences/IT

42 42 School of Chemical Technology | Engineering/Natural Sciences/IT Now choose the 5 employers you most want to work for, your 5 Ideal Employers. Have you applied or will you apply to these companies/organisations? Potential Applicant Ranking | Top | Finland | Students | Engineering/Natural Sciences/IT

43 43 Which of the following attributes do you associate with each employer? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) The attributes are sorted clockwise according to attractiveness as rated by your students. 12:00 is the most attractive attribute. School of Chemical Technology All universities 2014 | Finland | Students | Engineering/Natural Sciences/IT Employer Reputation & Image | Associations with Ideal Employers

44 44 Which of the following attributes do you associate with each employer? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) Job Characteristics | Associations with Ideal Employers 2014 | Finland | Students | Engineering/Natural Sciences/IT School of Chemical Technology All universities The attributes are sorted clockwise according to attractiveness as rated by your students. 12:00 is the most attractive attribute.

45 45 Which of the following attributes do you associate with each employer? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) The attributes are sorted clockwise according to attractiveness as rated by your students. 12:00 is the most attractive attribute. People & Culture | Associations with Ideal Employers 2014 | Finland | Students | Engineering/Natural Sciences/IT School of Chemical Technology All universities

46 46 Which of the following attributes do you associate with each employer? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) The attributes are sorted clockwise according to attractiveness as rated by your students. 12:00 is the most attractive attribute. Remuneration & Advancement Opportunities | Associations with Ideal Employers 2014 | Finland | Students | Engineering/Natural Sciences/IT School of Chemical Technology All universities

47 47 Please write the first word that comes to mind when you think of these employers.These are answers written in by students who chose each company as an Ideal Employer. Spelling mistakes might occur. The size of the words are adapted for each chart. Top of mind associations with Ideal Employers 2014 | Finland | Students | Engineering/Natural Sciences/IT School of Chemical Technology All universities

48 48 The Universum communication channels framework 2014 | Finland | Students | Engineering/Natural Sciences/IT Career guidance websites Employer websites Job boards Live webinars with employers Mobile apps News websites advertisements Professional networks/communities Social networks/communities Targeted s Advertisements in business magazines Advertisements in lifestyle magazines & other periodicals Career guides/books Career magazines for students News print media advertisements Recruitment brochures University press & student organisation publications Direct mailings Outdoor/billboard advertisements Radio advertisements TV advertisements Career fairs Employer presentations on campus Employer-sponsored events Informational interviews Lectures/case studies as part of curriculum Skills sessions organised by employers Student conferences OTHER CHANNELSIN-PERSON DIGITALPRINT

49 49 Through which channels have you learnt about these employers? Students most used communication channels 2014 | Finland | Students | Engineering/Natural Sciences/IT

50 50 Table of contents 2014 | Finland | Students | Engineering/Natural Sciences/IT EMPLOYER EVALUATION CAREER PROFILE EVALUATION EXECUTIVE SUMMARYAPPENDIX UNIVERSITY BRAND PERCEPTION

51 51 University Brand Perception This chapter evaluates your university brand, as perceived by your current students and by students at other universities in Finland, who would choose School of Chemical Technology if they could begin their studies again. The information and insights in the report will help you to: Identify your competitive advantage over your student recruitment competitors, by: Understanding your internal identity! Which attributes do your students associate you with? Understanding your external image! Which attributes do students at other universities in Finland associate you with? Understanding the fundamental reasons for choosing a university and what makes a university attractive in the eyes of students. Monitor the effectiveness of your communication and activities in building a strong university brand. Find out how likely your students are to recommend your university to friends and family members | Finland | Students | Engineering/Natural Sciences/IT

52 52 Which of the following influenced you the most to choose your university?The chart shows the top 10 factors that influenced your students when choosing School of Chemical Technology. Why did your students choose your University? (1/2) 2014 | Finland | Students | Engineering/Natural Sciences/IT

53 53 Which of the following influenced you the most to choose your university?The chart shows the top 10 factors that influenced your students when choosing School of Chemical Technology. Why did your students choose your University? (2/2) 2014 | Finland | Students | Engineering/Natural Sciences/IT

54 54 How satisfied are you with your current educational institution? How satisfied are your students with School of Chemical Technology? is the average score among your students is the average score for all universities 2014 | Finland | Students | Engineering/Natural Sciences/IT 6,67,6 School of Chemical Technology All universities Extremely satisfied Not at all satisfied

55 55 All universities School of Chemical Technology If you could begin your studies again at any educational institution, would you choose your current college or university? If your students could begin their studies again, would they choose School of Chemical Technology? 2014 | Finland | Students | Engineering/Natural Sciences/IT Yes, definitelyNo, not at allMaybeYes, definitelyNo, not at allMaybe

56 56 Which other college or university would you consider instead? If students could begin their studies again, they would choose… 2014 | Finland | Students | Engineering/Natural Sciences/IT

57 57 If you could begin your studies again at any college or university, which would you choose?The results are based on respondents who answered ”maybe” or ”No, not at all” in question ”If you could begin your studies again at any educational institution, would you choose your current college or university?” If students could begin their studies again | Preferred universities 2014 | Finland | Students | Engineering/Natural Sciences/IT 54% would choose another university. The most preferred are presented in the table. 46% of your students would choose School of Chemical Technology if they made the choice again. School of Chemical Technology

58 58 If you could begin your studies again at any college or university, which would you choose?The results are based on respondents who answered ”maybe” or ”No, not at all” in question ”If you could begin your studies again at any educational institution, would you choose your current college or university?” If students could begin their studies again | Preferred universities 2014 | Finland | Students | Engineering/Natural Sciences/IT 44% would choose another university. The most preferred are presented in the table. 56% of the students would choose their current university if they made the choice again. All universities

59 59 If you could begin your studies again at any educational institution, would you choose your current college or university?The chart presents the universities with the highest share of their students answering that they would choose them again, if they were to begin their studies again. Only universities with at least 30 respondents are presented in the table. Universities with the largest share of loyal students 2014 | Finland | Students | Engineering/Natural Sciences/IT By loyal students we mean students who would definitely choose their current education institution, if they could begin their studies again.

60 60 If you could begin your studies again at any college or university, which would you choose? Which educational institution do you attend? Students who would prefer School of Chemical Technology 2014 | Finland | Students | Engineering/Natural Sciences/IT students from other universities would prefer to study at School of Chemical Technology if they could begin their studies again. -

61 61 This framework has been developed by Universum in cooperation with universities. The Universum Drivers of University Attractiveness Various aspects of the education provided by the university. Quality and variety of courses Attractive/exciting programs and fields of study Challenging curriculum Unique or particular programs Exceptional professors/lecturers Practical aspects within the curriculum International focus Strong student support (e.g. Tutors, advisors, etc.) Study abroad program Long-term opportunities the university provides for students. Supports and develops entrepreneurship Good reference for future career and/or education Launching pad for international career High employment among graduates Opportunities to network with employers Strong ties with industry Teaches transferable and practical skills employers are looking for Target school for employers in my field Focus on professional development Refers to the university as a whole. Tradition of academic excellence State-of-the-art facilities Successful alumni Internationally acclaimed Prestige Low costs (e.g. accommodation, tuition, living expenses, etc.) Availability of financial aid and scholarships Highly-ranked within its field Recommended by friends/family UNIVERSITY/COLLEGE REPUTATION & IMAGEEDUCATIONAL OFFERING EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES Social environment on- and off-campus. International student body Creative and dynamic atmosphere Social and recreational activities Friendly and open environment Attractive geographic location Acceptance towards minorities Support for gender equality Secure campus environment Heritage and tradition UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE 2014 | Finland | Students | Engineering/Natural Sciences/IT

62 62 How important are each of the aspects below to you? Please divide 100 points between the alternatives, depending on how important they are to you. The total must equal 100. Relative importance of each driver University/College Reputation & Image University/College Culture & Student Life Educational Offering Employability & Advancement Opportunities 2014 | Finland | Students | Engineering/Natural Sciences/IT All universities School of Chemical Technology

63 63 Most attractive attributes 2014 | Finland | Students | Engineering/Natural Sciences/IT 1. Highly-ranked within its field 2. Prestige 3. Tradition of academic excellence UNIVERSITY/COLLEGE REPUTATION & IMAGE 1. Highly-ranked within its field 2. Prestige 3. State-of-the-art facilities UNIVERSITY/COLLEGE REPUTATION & IMAGE 1. Quality and variety of courses 2. Attractive/exciting programs and fields of study 3. Exceptional professors/lecturers EDUCATIONAL OFFERING 1. Attractive/exciting programs and fields of study 2. Quality and variety of courses 3. Exceptional professors/lecturers EDUCATIONAL OFFERING 1. Friendly and open environment 2. Attractive geographic location 3. Social and recreational activities UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE 1. Friendly and open environment 2. Attractive geographic location 3. Social and recreational activities UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE 1. High employment among graduates 2. Teaches transferable and practical skills employers are looking for 3. Good reference for future career and/or education EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES 1. High employment among graduates 2. Teaches transferable and practical skills employers are looking for 3. Good reference for future career and/or education EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES School of Chemical Technology All universities

64 64 What students consider attractive vs. what they associate with you Average attractiveness of the attributes within the driver Important areas where your university rates low - consider whether to adapt communication Important areas where your university rates highly - continue communicating Less important areas where your university rates low - monitor / no action Less important areas where your university rates highly - keep as is Average association for your university Attractiveness of the attributes Attributes that your students associate with your university 2014 | Finland | Students | Engineering/Natural Sciences/IT

65 65 YOUR STUDENTS Which of the following attributes do you associate with each institution? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) University/College Reputation & Image | Attractiveness vs. Associations 2014 | Finland | Students | Engineering/Natural Sciences/IT

66 66 YOUR STUDENTS Which of the following attributes do you associate with each institution? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) Educational Offering | Attractiveness vs. Associations 2014 | Finland | Students | Engineering/Natural Sciences/IT

67 67 YOUR STUDENTS Which of the following attributes do you associate with each institution? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) University/College Culture & Student Life | Attractiveness vs. Associations 2014 | Finland | Students | Engineering/Natural Sciences/IT

68 68 YOUR STUDENTS Which of the following attributes do you associate with each institution? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) Employability & Advancement Opportunities | Attractiveness vs. Associations 2014 | Finland | Students | Engineering/Natural Sciences/IT

69 69 ALL STUDENTS Which of the following attributes do you associate with each institution? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) University/College Reputation & Image | Attractiveness vs. Associations 2014 | Finland | Students | Engineering/Natural Sciences/IT

70 70 Which of the following attributes do you associate with each institution? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) Educational Offering | Attractiveness vs. Associations 2014 | Finland | Students | Engineering/Natural Sciences/IT ALL STUDENTS

71 71 Which of the following attributes do you associate with each institution? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) University/College Culture & Student Life | Attractiveness vs. Associations 2014 | Finland | Students | Engineering/Natural Sciences/IT ALL STUDENTS

72 72 Which of the following attributes do you associate with each institution? Please select as many as applicable. Which of these attributes are most important to you? (Max. 3) Employability & Advancement Opportunities | Attractiveness vs. Associations 2014 | Finland | Students | Engineering/Natural Sciences/IT ALL STUDENTS

73 73 External vs. Internal associations with School of Chemical Technology Average association among your students OPPORTUNITY Attributes that your students associate with you to a large extent, but the attracted students do not perceive you to offer. POSITIVE OVERLAP Attributes that both your students and the attracted students associate with you to a large extent. NEGATIVE OVERLAP Attribute that neither your students nor attracted students associate with you to a large extent. RISK Attributes that attracted students associate with you to a large extent, but that is not entirely true, according to your students. Average association among students who selected you as a preferred university Internal perception (%) External perception (%) 2014 | Finland | Students | Engineering/Natural Sciences/IT

74 74 Which of the following attributes do you associate with each institution? Please select as many as applicable.*Attracted students are respondents who answered that if they were to begin their studies again, they would choose your university. University/College Reputation & Image | External vs. Internal associations 2014 | Finland | Students | Engineering/Natural Sciences/IT

75 75 Which of the following attributes do you associate with each institution? Please select as many as applicable.*Attracted students are respondents who answered that if they were to begin their studies again, they would choose your university. Educational Offering | External vs. Internal associations 2014 | Finland | Students | Engineering/Natural Sciences/IT

76 76 Which of the following attributes do you associate with each institution? Please select as many as applicable.*Attracted students are respondents who answered that if they were to begin their studies again, they would choose your university. University/College Culture & Student Life | External vs. Internal associations 2014 | Finland | Students | Engineering/Natural Sciences/IT

77 77 Which of the following attributes do you associate with each institution? Please select as many as applicable.*Attracted students are respondents who answered that if they were to begin their studies again, they would choose your university. Employability & Advancement Opportunities | External vs. Internal associations 2014 | Finland | Students | Engineering/Natural Sciences/IT

78 78 School of Chemical Technology | Internal Identity vs. External Image 2014 | Finland | Students | Engineering/Natural Sciences/IT 1. Highly-ranked within its field 2. Prestige 3. Innovative UNIVERSITY/COLLEGE REPUTATION & IMAGE 1. Prestige 2. Internationally acclaimed 3. Highly-ranked within its field UNIVERSITY/COLLEGE REPUTATION & IMAGE 1. Attractive/exciting programs and fields of study 2. Study abroad program 3. Challenging curriculum EDUCATIONAL OFFERING 1. Attractive/exciting programs and fields of study 2. Quality and variety of courses 3. Challenging curriculum EDUCATIONAL OFFERING 1. Secure campus environment 1. Social and recreational activities 3. Heritage and tradition UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE 1. International student body 2. Creative and dynamic atmosphere 3. Attractive geographic location UNIVERSITY/COLLEGE CULTURE & STUDENT LIFE 1. Target school for employers in my field 2. Good reference for future career and/or education 3. High employment among graduates EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES 1. Good reference for future career and/or education 2. Launching pad for international career 3. Strong ties with industry EMPLOYABILITY & ADVANCEMENT OPPORTUNITIES INTERNAL IDENTITY EXTERNAL IMAGE Below you find the most frequent associations within each driver that your students and the attracted students associate with School of Chemical Technology.

79 79 What is the first word that comes to mind when you think of your current educational institution?These are answers written in by students. Spelling mistakes might occur. Top of mind associations with School of Chemical Technology 2014 | Finland | Students | Engineering/Natural Sciences/IT YOUR STUDENTS

80 80 What is the first word that comes to mind when you think of your preferred educational institution?These are answers written in by students Spelling mistakes might occur. Attracted students are respondents who answered that if they were to begin their studies again, they would choose your university. Top of mind associations with School of Chemical Technology 2014 | Finland | Students | Engineering/Natural Sciences/IT ATTRACTED STUDENTS

81 81 How likely is it that you would recommend your educational institution to friends or family? Would your students recommend School of Chemical Technology to a friend or family member? is the average score among your students is the average score for all universities 2014 | Finland | Students | Engineering/Natural Sciences/IT 7,28,2 Extremely likely Not at all School of Chemical Technology All universities

82 82 Which of these career services have you used at your educational institution? Please select as many as applicable. Which of these are most important to you? Please select a maximum of three alternatives. Evaluation of career services offered by School of Chemical Technology 2014 | Finland | Students | Engineering/Natural Sciences/IT

83 83 How would you rate the career services offered at your educational institution? Rating of career services is the average score among your students is the average score for all universities 2014 | Finland | Students | Engineering/Natural Sciences/IT 6,56,4 PoorExcellent School of Chemical Technology All universities

84 84 Table of contents 2014 | Finland | Students | Engineering/Natural Sciences/IT EMPLOYER EVALUATION CAREER PROFILE EVALUATION EXECUTIVE SUMMARYAPPENDIX UNIVERSITY BRAND PERCEPTION

85 85 Which educational institution do you attend? Educational institutions (1/1) 2014 | Finland | Students | Engineering/Natural Sciences/IT

86 86 Please select your major(s)/main area(s) of study. Areas of study 2014 | Finland | Students | Engineering/Natural Sciences/IT ENGINEERING (1/2)

87 87 Please select your major(s)/main area(s) of study. Areas of study 2014 | Finland | Students | Engineering/Natural Sciences/IT ENGINEERING (2/2)

88 88 Please select your major(s)/main area(s) of study. Areas of study 2014 | Finland | Students | Engineering/Natural Sciences/IT IT (1/1)

89 89 Please select your major(s)/main area(s) of study. Areas of study 2014 | Finland | Students | Engineering/Natural Sciences/IT NATURAL SCIENCES (1/2)

90 90 Please select your major(s)/main area(s) of study. Areas of study 2014 | Finland | Students | Engineering/Natural Sciences/IT NATURAL SCIENCES (2/2)

91 91 The Universum Career Profiles (1/2) 2014 | Finland | Students | Engineering/Natural Sciences/IT HARMONISER Respect for its people (2) Enabling me to integrate personal interests in my schedule (3) Team-oriented work (1) Secure employment (2) Control over my number of working hours (3) Flexible working conditions (3) Overtime pay/compensation (1) The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness. Different attribute selections produce different Career Profiles. To match a certain profile, a minimum amount of points must be reached. The Universum Career Profiles are based on the Universum Drivers of Employer Attractiveness. Different attribute selections produce different Career Profiles. To match a certain profile, a minimum amount of points must be reached. CAREERIST Prestige (3) Recruiting only the best talent (3) Clear path for advancement (3) Market success (1) Professional training and development (1) Sponsorship of future education (2) Rapid promotion (3) Recognising performance (meritocracy) (2) Good reference for future career (3) ENTREPRENEUR Fast-growing/entrepreneurial (3) A creative and dynamic work environment (3) Challenging work (1) Variety of assignments (1) Innovation (2) Attractive/exciting products and services (1) 6 out of 11 points 7 out of 15 points 12 out of 21 points

92 92 The Universum Career Profiles (2/2) 2014 | Finland | Students | Engineering/Natural Sciences/IT INTERNATIONALIST Opportunities for international travel/relocation (3) Interaction with international clients and colleagues (3) HUNTER Competitive base salary (3) High future earnings (3) Performance-related bonus (2) Competitive benefits (1) Client interaction (1) Financial strength (1) IDEALIST A friendly work environment (1) Ethical standards (3) Corporate Social Responsibility (3) Environmental sustainability (3) Support for gender equality (2) Acceptance towards minorities (2) 6 out of 14 points 6 out of 6 points 6 out of 11 points LEADER Leadership opportunities (3) Leaders who will support my development (3) High level of responsibility (2) Inspiring management (2) 5 out of 10 points

93 93 Don’t hesitate to contact us with any questions at ARE YOU INTERESTED IN GETTING MORE INSIGHTS ABOUT STUDENTS, OR EMPLOYERS ?


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