6. Antique Indian Furniture Indian antique furniture is among the world's finest, and its use of elegant brass and iron hardware fittings is one of the features that makes it so popular. Indian wooden furniture is the symbol of durability and elegance.

7. History of Indian Furniture India has a very long woodcraft history with its prime time during Vijayanagar Empire southern India(1336AD). Wood craftsmen then were highly respected by the royalty because woodcraft was considered an art and a trade. Woodcrafts can be found everywhere in India, on wooden doors, posts, walls, in remote villages, in cities, in modern buildings, in temples, and one will be impressed by the wide variety of styles of this craftwork.

8. History of Indian Furniture It is well-known that Indian craftsmen can turn wood into many other amazing wooden inventions in the world. They use wood locally found and change it into decorative objects such as cabinets, screens, tables, candleholders, boxes, trays and even toys or in a different scale houses and rooftops. The wide variety of wood sources such as sesham wood, Indian rosewood, teakwood, sandalwood and coconut tree also encourages the wide range of wooden creations in the region.

9. History of Indian Furniture With sandalwood in particular, it is considered by most Indians to be a gift from God because of its fragrance which lasts for years. Contrast to the present rapid developments in information and technology, Indian wooden furniture still maintains its traditional way of using simple tools and processes in its production. The availability of raw material and regional variations has long influenced furniture making in India. In some parts of Rajasthan, and Gujarat colourful painting of furniture is quite common.

10. About Antique Indian Antiques Indian is Craft Company engaged in the manufacture and export of Indian furniture, antique reproduction furniture, shisham furniture, Boxes, Almirahs, Doors & Windows, Tables and Accessories. The company head office is located in Jodhpur, Rajasthan INDIA We have a warehouse in Jodhpur, which is open to both wholesale and retail clients.

11. About Antique Indian We sell our furniture’s both offshore and onshore. We export 60% of your furniture products to European, USA and Arab countries. As we want to enter into south Indian Market as well as export to Eastern offshore countries from India, we are started our manufacturing plant in APSEZ, Vizag. We started our retail outlet in Vizag with the target regions of Vizag, Srikakulam, Rajahmundry where the new industrial growth is in pace. We also market from this place to various places in Andhra Pradesh within 24 hours of order on online or by call.

12. Products Available : Sofa

13. Products Available : ANTIQUE TV CABINETS INDIAN MIRROR FRAMES

14. Products Available : Table / Dinning Tables Chairs

15. Products Available : Bedroom Furniture

16. Products Available : ALMIRAH CABINETS TRUNKS BOXES

17. Products Available : SIDEBOARD DAMACHIYA INDIAN BENCHES

18. Products Available : DOORS WITH FRAMES WINDOWS FRAMES

19. Products Available : PillarsCART FURNITURE Embossed chair

20. Products Available : GIFT ITEMS AND LIVING ROOM EXPENSES

21. Products Available : MISCELLENOUS ITEMS

22. Mission Leader in antique furniture

23. Market Research Started retail outlet in Vizag after doing market research. We came to know that there were very few players in and around Vizag, and in Andhra Pradesh etc.

24. Situation Analysis Market Factors - Size - Growth Competitive Factors - Modern furniture - Local players

25. Situation Analysis Environmental Factors - Technology - Economic - Culture Strengths and weakness - Management capabilities - Financial Resources - Location

26. Identify Strategic Opportunities -Market Expansion

27. Marketing Strategies Initial advertising about our retail outlet – Change in furniture style Grand Opening by inviting celebrities. After launch advertising strategies Monthly Boucher with all newspapers which circulate in South India on 1 st Sunday every month. Holdings in Busy Centre’s Sales Promotions – Discounts, Exchange offers, Coupons etc Lucky draws by celebrities Online Orders

28. Marketing Strategies Customer Service Home delivery Online Booking Customized Product – designed according to customer needs. Provide facility interior designer service for homes at free of cost. On time delivery for every one. Membership Card Ensuring fine quality products and highly competitive prices

29. Evaluate Strategic Opportunities Establish specific objectives and allocate resources Develop a retail mix to implement strategy Evaluate performance and make adjustment

30. Target Customers High income people – for High End products Middle income people -- for middle range products and recycled products Low Income people – for low cost products and recycled products. Builders and Constructions companies – all products especially Architectural Hotels and Restaurants – Interior decorators and gift items.

31. Store Location:

32. Store Location:

33. Living accessories Entrance Exit Parking Kitchen Accrs Gifts Garden accessories Dinning Accrs Sofa DOORS WITH FRAMES ANTIQUE BOXES TRUNKS Windows Pillars Drapery rods Swings Mirror Frames Chairs Tables TV Cabinets Bedroom furniture TV Cabinets Cart Furniture SIDEBOARD DAMACHIYA Dinning Accrs BenchesArches Ware House Mirror Frames