1. The Ultimate Font PowerPoint MILLIONS OF FONTS TO RULE THEM ALL… MR. CREMONE – DESKTOP PUBLISHING

2. CHOOSE YOUR TYPE WISELY What font you choose for your design says a lot about you and your design What font you choose for your design says a lot about you and your design Helvetica Helvetica Somehow when American Airlines uses it, it conveys a professional message: Somehow when American Airlines uses it, it conveys a professional message: But when American Apparel uses it, there is a hipster vibe to it: But when American Apparel uses it, there is a hipster vibe to it:

3. THE BASICS OF TYPOGRAPHY There are many technical aspects of fonts and typography that professionals in the business will tell you that you need to know them – but the truth is, all you really need to know are the basic types of fonts – and when to use them! (or when not to) There are many technical aspects of fonts and typography that professionals in the business will tell you that you need to know them – but the truth is, all you really need to know are the basic types of fonts – and when to use them! (or when not to)

4. TYPES OF FONTS: SERIF Times New Roman Times New Roman Century Century Palatino Palatino Garamond Garamond Bodoni Bodoni What makes these fonts “Serif”?

5. TYPES OF FONTS: SERIF A Serif is classified as: A Serif is classified as: A small line trailing from the edges of letters and symbols A small line trailing from the edges of letters and symbols

6. TYPES OF FONTS: SANS SERIF Arial Arial Helvetica Helvetica Tahoma Tahoma Calibri Calibri Comic Sans Comic Sans Impact Impact What makes these fonts “Sans Serif”?

7. TYPES OF FONTS: SANS SERIF Sans Serif is classified as: Sans Serif is classified as: Type that does not have the small projecting features called "serifs" at the end of strokes Type that does not have the small projecting features called "serifs" at the end of strokes

8. AN UP-CLOSE COMPARISON

9. SOME “OTHER” FONT CATEGORIES Serif Serif Sans Serif Sans Serif Symbol Symbol Script Script Fun/Decorative Fun/Decorative

10. WHEN TO USE SERIF OR SANS SERIF I can’t tell you when to use a certain font – that’s up to you to decide, but my job is to assist you in choosing the best one for the format…. I can’t tell you when to use a certain font – that’s up to you to decide, but my job is to assist you in choosing the best one for the format….

11. WHEN TO USE SERIF OR SANS SERIF Serif fonts are easier to read in things like newspapers, magazines and print design Serif fonts are easier to read in things like newspapers, magazines and print design Sans Serifs are easier to read on the screen – like a monitor or a projector. Sans Serifs are easier to read on the screen – like a monitor or a projector. Both are acceptable on tablets and phones – at that point it’s just about the content you are delivering Both are acceptable on tablets and phones – at that point it’s just about the content you are delivering

12. THE “HATED” BUNCH Comic Sans Comic Sans This font was actually created to ONLY be used in speech bubbles for Microsoft Word in the late 90’s but when it wasn’t ready for shipment in the Office products they ended up throwing it into Windows 98. This font was actually created to ONLY be used in speech bubbles for Microsoft Word in the late 90’s but when it wasn’t ready for shipment in the Office products they ended up throwing it into Windows 98. Ever since then, you will see this font overused by the masses for all the wrong reasons. Ever since then, you will see this font overused by the masses for all the wrong reasons. “Comic Sans is the dirty bastard of the design world” – My College Professor “Comic Sans is the dirty bastard of the design world” – My College Professor

13. THE “HATED” BUNCH Truth is, Comic Sans does have an audience, and that is your job as designers to find it. Truth is, Comic Sans does have an audience, and that is your job as designers to find it. Children’s Clothing (hopefully hidden, on tags or something) Children’s Clothing (hopefully hidden, on tags or something) Elementary Classrooms / Lessons Elementary Classrooms / Lessons Basically anything that involves children under 8 years old Basically anything that involves children under 8 years old

14. THE “HATED” BUNCH Papyrus Papyrus People don’t like Papyrus in the design world – for some reason it has become similar to Comic Sans but just not as overused. People don’t like Papyrus in the design world – for some reason it has become similar to Comic Sans but just not as overused. It became a topic of interest when James Cameron used it for the Title font for Avatar: It became a topic of interest when James Cameron used it for the Title font for Avatar:

15. SO WHAT DO WE DO NOW? There are only so many fonts to choose from in your arsenal of installed fonts – but there is hope yet! There are only so many fonts to choose from in your arsenal of installed fonts – but there is hope yet! If you want to download fonts on your PC at home – it’s easy! If you want to download fonts on your PC at home – it’s easy! Go to www.1001freefonts.com and browse your selection Go to www.1001freefonts.com and browse your selectionwww.1001freefonts.com Download the font you’d like Download the font you’d like Click the start button – type in FONTS and click enter Click the start button – type in FONTS and click enter Drag the downloaded Font file (from the website) into this folder and it will install Drag the downloaded Font file (from the website) into this folder and it will install

16. WARNING I’m warning you – it’s very easy to download so many fonts you end up scrolling through your font list for twenty minutes just trying to figure out the fonts you do have I’m warning you – it’s very easy to download so many fonts you end up scrolling through your font list for twenty minutes just trying to figure out the fonts you do have Some people have over 1,700 fonts installed on their computers! In addition to slowing the computer down, it also slows down your ability to design because there are WAY TOO MANY to choose from in that case! Some people have over 1,700 fonts installed on their computers! In addition to slowing the computer down, it also slows down your ability to design because there are WAY TOO MANY to choose from in that case!

17. Recap: Sans Serif = NO TAILS Sans Serif = NO TAILS Serif = TAILS Serif = TAILS Script = Cursive / Handwritten Fonts Script = Cursive / Handwritten Fonts Symbols = A font not containing letters or numbers, but rather only Symbols Symbols = A font not containing letters or numbers, but rather only Symbols Fun/Decorative = Readable font, but totally unique. Possibly in the shape of something else with the letter inside of it. Fun/Decorative = Readable font, but totally unique. Possibly in the shape of something else with the letter inside of it.

18. Times New Roman

19. Candara

20. Tahoma

21. Garamond

22. Blackadder ITC

23. Lucida Handwriting

24. Comic Sans

25. Impact

26. (Wingdings)

28. Fun/Decorative Fonts You would think that last font would be super awesome and you probably have the perfect setting for it in mind already… You would think that last font would be super awesome and you probably have the perfect setting for it in mind already… But that is how you end up with 1,700+ fonts installed on your computer. But that is how you end up with 1,700+ fonts installed on your computer. Be cautious, but have fun – bring some new life into your designs with clever typography Be cautious, but have fun – bring some new life into your designs with clever typography