1. ARIANNE SHEPPARD, LAUREN STEPHENSON, LAURA STEVENSON, OLIVIA SHORT & JACK DONALDSON Insight I – PR Launch Proposal

2. About Us Who we are? We are one of the leading PR companies in Europe with offices in London, Dublin, Barcelona, Berlin, Geneva and Paris. We expertise in working with medical companies and have represented world-renowned pharmaceutical corporations such as leading GlaxoSmithKline, Pfizer who specialise in vaccinations, Johnson & Johnson who specialize in medical machinery, amongst many others. What we do With extensive experience working with some of the leading medical companies in the world, we understand the complexities involved in managing the reputation of establishments in this field. Our campaigns are designed to give our clients maximum media coverage and promotion to catalyse their launch to the forefront of their industry. Our client base Our ethos

3. Executive Summary

4. Background to Insight Insight is a start up specializing in wearable technology; looking to launch its new medical product Insight I into global markets. Insight I is a unique product targeted at advancing medical research and education with a specific focus on medical applications. As a small and relatively unknown brand Insight is currently under the radar.

5. Situational Analysis What is the problem? :- Create a relationship between Insight and our key publics To differentiate Insight I from its competitors Where is Insight now? What can we do to further the company and the product? How we can create a cohesive and integrated PR strategy to achieve these goals.

6. Strategy – Stage 1 (Event) Event held in the UK (April) London, Liv notes. Sponsorship of the event (meal, gift bags, Insight Lounge) Targeting Harvard through this event in order to establish a relationship particularly with (INSERT NAME OF MAN & PROFFESION Make contact with media at event and make impression, soft launch; getting our name out there, preparation for launch; not insight I just launch of Insight brand. CRISIS MANAGEMENT - Lack of attendance - He doesn’t want to interact with brand - Lack of interest - Negative media reaction

7. Strategy – Stage Two Insight I Launch Event