1. Commercial, Tourist, Cultural & Comprehensive (Guidebook)

2. The President His Highness Sheikh Khalifa Bin Zayed Al Nahyan Ruler of Abu Dhabi, keenly gears the UAE up to be a thriving commercial, tourist and cultural haven.

3. Contents  About Tawasol Emirates Media L.L.C  Overview  DubaiSand information  Facts about DubaiSand  Where you can find DubaiSand  They are supporting DubaiSand  Media campaigns for DubaiSand  DubaiSand Rate Card  Media Sponsorship  Our Advertisers  Contact us

4. Tawasol Emirates Media “All Media organs in one”  Tawasol Emirates Media is a national company that boasts a team of professional personnel enjoying a long experience in the media industry  Tawasol Media Company has been certified with the ISO 9001:2000 In 2008, Tawasol has bagged Sharjah Economic Excellence Award 2007 for the category of commercial sector. The company has also got the membership as a corporate partner in Dubai Quality Group.  Tawasol covers divergent media activities including publishing & distribution of directories, entertainment magazines, designing printed materials, advertising and Radio&TV broadcasting  In order to achieve its paramount goals, Tawasol has pledged to maintain the code of ethics and abide by standards of quality and excellence in a bid to reflect the bright image of the UAE

6. Overview Want to take a glimpse inside the Dubai universe? Well, you've come to the right place. DubaiSand will take you on a journey, from the early years of the pearls trade right through to what's happening now. DubaiSand is a Dubai-based directory providing useful information about the emirate's business, economy, industry and tourism resources. The Directory, divided in eight sections, contains listings on economic statistics, maps, resources, business services, free & industrial zones, transportation information, culture, health, industrial supplies, education and history about the region's major business hub. The ongoing real- estate boom is thoroughly covered, providing enthusiastic developers all essential data about this sector. If you are looking for information and resources regarding Dubai then feel free to browse through our directory which is humanly edited and maintained by Tawasol. Increase your Wealth by increasing your business literacy, a principle made crystal-clear in our Directory. DubaiSand, a bilingual guide published twice a year, is your guide to official tourist information sources, including government tourism offices, convention and visitors' bureaus, chamber of commerce & industry, and similar organizations that provide free, accurate, and unbiased travel and business information to the public.

7. If you look for the following  Getting recent information about Dubai  Surfing into Dubai historical background, keeping abreast with its cultural, legal and trade systems  Exploring business opportunities  How to get governmental licenses & official papers  Making a tour across papers along cities & districts affiliated to Dubai  Reaching specific destination  What to buy and where to go  Buying or renting property units, cars.. etc  Where to stay.. Hotels, residential apartments, condominiums  Facilities and amenities  Cinemas and clubs  Practicing sports  Visiting museums.. Historical & tourist sites  Restaurants, café  Useful & General Data about Dubai  Dubai map  Useful addresses & telephone numbers You will find it in DubaiSand….

8. What kind of information & services you can get in DubaiSand..? Information and services are divided into 8 sections as follows:  Political and historical overview  Experience Dubai  Tourism and shopping  Culture and education  Economy (money & business, real estate, free & industrial zones, oil and gas ventures extra…)  Society and sports  Exhibitions and events  Maps and data

9. Facts about every new edition of DubaiSand  Quantity50,000 Copies per edition 26.000 Free (both Arabic & English)  Pages400 - 500 A5 Pages  ColorsApplying 4-color technique  LanguagesTwo separate issues English & Arabic  Retail Price40 AED  ScheduledTo be published twice a year; April & October  SectionsEight Sections  DistributionUAE, G.C.C & Other Arab Countries

10. Where you can find DubaiSand..?  Petrol Stations (Emarat, Eppco/Enoc, Adnoc..)  Hypermarkets (Spinneyes, Carrefour, Union & Emirates Co-operative Society and all other main supermarkets)  5 & 4 Stars Hotels  Book Stores all over UAE  Exhibitions  Public libraries  Airports, airlines bureaus& Free Markets  Tecom & UAE Free Zones  Chambers of commerce  Foreign Embassies& consulate bureaus in UAE  Governmental institutions and state-run offices  Cafes, Clinics, Saloons, Gym centers…  Chambers of Commerce in GCC states and other Arab Countries  Leading Private Companies in GCC states and other Arab Countries  Everywhere else …

11. Distribution Map

12. Tawasol Media Campaign For DubaiSand

14. Special Offer When accessing DubaiSand 2008, just wait for the surprises in store for you: “Tawasol Al-Mutakamel” membership Having Tawasol Al-Mutakamel Membership allows subscribers to enjoy an attractive package of privileges on choosing an advertorial space inside DubaiSand. When requesting an advertorial page or space in DubaiSand, the client will enjoy our generous offer: One page equals an avalanche of attractive advantages which include the following privileges: - Having a full editorial page (in both Ar. & Eng. Edition). - Having a distinguished advertorial space in the company website. - Sponsoring one of DubaiSand sub-divisions, to be determined according to the advertiser’s specialization. - Getting three strip banners. Your Ad Promotes Dubai... Apply & Join Now !!

15. DubaiSand Rate Card Position CodeTotal Price In USDTotal Price In AED Front Cover Folded FCF10,90040,000 Back Cover Folded BCF10,35038,000 Inside Front Cover IFC8,16530,000 Inside Back Cover IBC7,62028,000 First Page FP7,35027,000 Last page LP6,80025,000 Cutter Sided Page CSP4,35516,000 Double-Spread Pages DSP4,35516,000 First 10 Pages FP 104,10015,000 Full Page FPC3,27012,000 Index Strips IS5502,000 Book Mark BM6,80025,000

16. Media Sponsorship Clients get access to wider range of choice through three categories of sponsorship:

17. Platinum Sponsor Platinum sponsor will enjoy the following privileges:-  Getting the company's logo on one third of the total area allocated for the sponsors' logos on the cover  Premiere page  2 FPCs of the first ten pages.  4 Stick FPCs  2 full editorial pages.  Getting the sponsor’s name & Logo on one of the four sides of the directory’s luxurious holder bag.  Having 40 strip banners stuck at the bottom of inside pages.  Allocating remarkable space for the sponsor's logo on Dubai map.  Putting the sponsor's logo on the directory’s promotional items and other advertising campaigns to be held by company.  Giving a speech during the ceremony marketing the directory’s launch.  Having a distinguished advertorial space in the company website.

18. Platinum Sponsor … Cont. A premium package of benefits: (Platinum Sponsorship of Tawasol Al-Mutakamel Membership) Platinum sponsor will enjoy benefits as follows:- Sponsoring five of DubaiSand eight main sections. Getting 60 radio commercial ads transmitted either in Arabic or English or Urdu via FM Radio Channel 4. Total Cost is AED 150,000

19. Golden Sponsor Golden sponsor will enjoy the following privileges:-  Placing the company's logo on one third of the total space allocated for the sponsors' logos on the cover  2 FPCs of the first ten pages  2 Stick FPCs  2 full editorial pages  Getting the sponsor’s name & Logo on one of the four sides of the directory’s luxurious holder bag.  Having 25 strip banners stuck at the bottom of inside pages  Allocating remarkable space for the sponsor's logo on Dubai map  Placing the sponsor's logo on all advertising campaigns to be held by the company  Giving a speech during the ceremony marketing the directory’s launch  Having a distinguished advertorial space in the company website.

20. Golden Sponsor … Cont. An Attractive package of benefits: (Golden Sponsorship of Tawasol Al-Mutakamel Membership) Golden sponsor will enjoy benefits as follows:- Sponsoring three of DubaiSand eight main sections. Getting 40 radio commercial ads transmitted either in Arabic or English or Urdu via FM Radio Channel 4. Total Cost is AED 90,000

21. Silver sponsor will enjoy the following benefits :-  Placing the company's logo on one third of the total space allocated for the sponsors' logos on the cover.  FPCs of the first ten pages  1 Stick FPC  2 full editorial pages  Getting the sponsor’s name & Logo on one of the four sides of the directory’s luxurious holder bag.  Having 15 strip banners stuck at the bottom of inside pages  Allocating remarkable space for the sponsor's logo on Dubai map  Placing the sponsor's logo on all advertising campaigns to be held by company  Having an advertorial space on the company's website Silver Sponsor

22. Silver Sponsor … Cont. A special package of benefits: (Silver Sponsorship of Tawasol Al-Mutakamel Membership) Silver sponsor will enjoy benefits as follows:- Sponsoring a main section of DubaiSand. Getting 25 radio commercial ads transmitted either in Arabic or English or Urdu via FM Radio Channel 4. Total Cost is AED 60,000

23. Some of our Advertisers

25. Contact us Head Office – Sharjah Tel.+971 6 5541218 Fax+971 6 5541216 P.O. Box 30039 Sharjah, UAE Dubai Branch Tel.+971 4 3297672 Fax+971 4 3297671 P.O. Box 126727 Dubai, UAE TOLL FREE : 800 TAWASOL w w w. t a w a s o l m e d i a. c o m i n f o @ t a w a s o l m e d i a. c o m Tawasol Emirates Media L.L.C.