1. Sharing A Rich Video Heritage Sally Fisher, UNC-TV Project Leader Digital Asset Management

2.  Modes of distribution will no longer be limited to analog and digital broadcasting.  Now we have:  Internet and Broadband  Cable and Satellite  DVD and VHS  VOD  Portable and hand-held devices An “On-Demand” World

3.  Maximize the use of the assets we have available to help North Carolinians easily access knowledge.  Demonstrate that UNC-TV can be an effective asset in helping to achieve North Carolina’s educational goals in the digital age. UNC-TV Mission

4. UNC-TV has valuable content! u Our program library has volumes of programming on videotape  Tape shelf life is expiring  Some figures: u 3300 programs u 2000 hours u 2500 tapes  Not all content is in the library

5. Series

6. SomeTopics u Woodwright’s Shop  The First American Woodworkers, Panel Cedar Chest, One-piece Woodworking, Woodturning Wisdom, Restoring Jefferson’s and Madison’s Home, Traditional Toys u North Carolina People  John Edwards, Clyde Edgerton, Doris Betts, Astronaut Charles Brady, Coach Roy Williams, Coach Mike Krzyzewski, Coach Anson Dorrance, Doc Watson

7. SomeTopics u Biographical Conversations  Jesse Helms, John Hope Franklin, Terry Sanford u North Carolina Weekend  History of mining in NC, Mayberry Days, Battleship North Carolina, US Army Golden Nights, Skiing at Sugar Mountain

8. u Lessons learned from the NC Flood of ’99 based on interviews of Hurricane Floyd victims u The beauty and heritage of North Carolina shown through paintings and personal impressions of notable North Carolinians Program Specials u A series of documentaries examining history of tobacco in NC and effect of its decline on North Carolinians

9.  DIGITAL ASSET MANAGEMENT  Share and preserve UNC-TV’s rich heritage of program content  And much more…… The Vision

10.  Software and hardware solution  Not just video  Retrieve and repurpose original content  View archive of programs  Content and metadata What is DAM?

13. Some Components of DAM  Metadata  Title, Creator, Subject, Genre  Description, Closed Captions, Speech to text  PB Core / Dublin Core  Ingest  Encode – Streaming proxy  Attach metadata  Search and Retrieval  Distribution

16.  Storage and bandwidth  Rights management  Digital format choices  Workflow and personnel  $$$$$ The Challenges Ahead

17.  UNC-TV is moving forward in phases  No major media company is moving into the future without implementing some sort of a digital asset management system.  Public Broadcasting – WGBH, Georgia PTV  CNN  Discovery Communications  National Geographic  Major League Baseball, NBA  Digital media will be a large component of the reference library of the future. In Conclusion……

18. And most of all…… High Capacity, High Quality broadband networking, such as Gigabit Ethernet, will make it possible for consumers to use rich content and remove barriers to access!