1. Protect while it Nourishes Some behavioral reasons for poor appetite: Neophobia Learned aversion POOR APPETITE Female in season Stress post surgeryHot weather Dietary imbalanceFeeding order Jealousy New neighborhood Monotonous diet Social intimidation New environment and new food Cold food Loss of partner Product performances are measured through nutrient digestibility, faecal quality, pet acceptance, nutritional adequacy studies: Digestibility = Nutrient Intake – Nutrient Output (Faeces) Nutrient Intake - Digestibility is the part of the food that is digested and absorbed Digestibility is investigated for dry matter, protein, fat and energy - High digestibility may be claimed if the digestibility of dry matter is more than 80% Factors affecting digestibility: Ingredient quality and processing Diet processing conditions High digestibility means less stool to clean up As digestibility increases, more nutrients will be absorbed and available for use by the body Digestibility will also vary with breeds and age How does PRO PLAN protects your dog’s health? PRO PLAN guarantees that this protein is the best quality available, derived primarily from real meat such as beef; and fresh chicken, and combined in appropriate ratios with selected vegetable protein such as wheat or corn.

2. Protect while it Nourishes Purina Pro Plan Puppy Formula – All Breeds Suitable for medium and large breed puppies, such as Golden Retrievers or the German Shepherds, during their important formative years of exercise and daily activity. Contains balanced and nutritionally complete ingredients offering protein, carbohydrates, fats, vitamins and minerals. Produced from high quality ingredients, using chicken – a source of protein that promotes the development of muscles during the puppy’s formative years. Contains appropriate amounts of calcium and phosphorus that strengthen the puppy’s bones and joints for enhanced agility needed in its daily physical activities. Purina Pro Plan Puppy Formula - Small Breed Suitable for toy and small breed puppies, show dogs, male and female breeding dogs with high-energy requirements. Contains balanced and nutritionally complete ingredients, extra rich in protein, carbohydrates, fats, vitamins and minerals. Small bite size ideal for small breed puppies. Suitable for female breeding dogs throughout pregnancy and during nursing. Since amount of food a dog consumes varies during its pregnancy, it is recommended that the dog is fed an ample quantity so that she can choose how much to eat to maintain the best health during this time. Produced from high quality ingredients, using all chicken – a source of protein that promotes the development of muscles during the puppy’s formative years. Contains appropriate amounts of calcium and phosphorus that strengthen the puppy’s bones and joints for enhanced agility needed in its daily physical activities. OPTIMAL RATIO 20 %FAT 30 %PROTEI N OPTIMAL RATIO 18 %FAT 28 %PROTEI N PRO PLAN Dog Food

3. Protect while it Nourishes Purina Pro Plan Adult Formula – Small Breed Purina Pro Plan Adult Formula – All Breeds Purina Pro Plan Adult Performance Formula – All Breeds Suitable for adult dogs of medium to large breeds, male and female breeding dogs requiring extra energy. Contains balanced and nutritionally complete ingredients offering protein, carbohydrates, fats, vitamins and minerals. Suitable for female breeding dogs throughout pregnancy and during nursing. Since amount of food a dog consumes varies during its pregnancy, it is recommended that the dog is fed an appropriate quantity so that she maintains the best health during this time. Produced from high quality ingredients, using chicken – a source of protein that promotes the development of muscles. Contains appropriate amounts of calcium and phosphorus that strengthen the dog’s bones and joints for enhanced agility needed daily for various physical activities. Suitable for adult dogs of medium breeds 12 months and older and large breeds aged 18 months and older. Helps adult dogs to continuously maintain their good health and their ideal body condition. Contains balanced and nutritionally complete ingredients offering protein, carbohydrates, fats, vitamins and minerals. Produced from high quality ingredients, using chicken – a source of protein that promotes the body’s physical development and provide repair to needed areas. Contains appropriate amounts of calcium and phosphorus that strengthen the dog’s bones and joints for enhanced agility needed daily for various physical activities. Enriched with essential fatty acids and complete in vitamins and minerals for the good condition of the skin and shiny coat. Suitable for toy and small breed adult dogs, show dogs, male and female breeding dogs with high-energy requirements. Contains balanced and nutritionally complete ingredients, extra rich in protein, carbohydrates, fats, vitamins and minerals. Small bite size ideal for small breed dogs. Suitable for female breeding dogs throughout pregnancy and during nursing. Since amount of food a dog consumes varies during its pregnancy, it is recommended that the dog is fed an appropriate quantity so that she can choose how much to eat to maintain the best health during this time. Produced from high quality ingredients, using chicken – a source of protein that promotes the development of muscles. Contains appropriate amounts of calcium and phosphorus that strengthen the puppy’s bones and joints for enhanced agility needed in its daily physical activities. PRO PLAN Dog Food OPTIMAL RATIO 16 %FAT 26 %PROTEIN OPTIMAL RATIO 20 %FAT 30 %PROTEI N OPTIMAL RATIO 17 %FAT 29 %PROTEI N

4. Protect while it Nourishes How does PRO PLAN protect your dog’s health? By providing the perfect balance of the essential nutrients he needs to live a strong, active life. The secret is PRO PLAN’s unique ULTI-PRO* Enhanced Protein System High Quality Protein from Real Meat Promotes Lean Body Mass With Omega 6, Omega 3, Zinc, Vitamin A, and Antioxidants Promotes A Healthy Immune System Optimum Protein to Total Calorie Ratio Protects while it nourishes* Recommended by Veterinarians * Trademarks of Ralston Purina Company