1. The Road to a Wireless Campus Copyright BearingPoint, Inc. and American University, 2002. This work is the intellectual property of the authors. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the authors. To disseminate otherwise or to republish requires written permission from the authors.

2. The Wireless Phenomenon

3. Impacts - Crossing the Chasm Early Adopter Market Mainstream Market Chasm Step 1: Solution Development for Early Adopters - “why do we need this?” Step 2: Cross the Chasm account by account… “how do we do this?” Step 3: Wireless as a channel… “we have to be doing this!”

4. Redefining “Growth” Voice traffic increasing Decreasing ARPU Decreasing share But: Increasing data (1% today) Current offerings: Messaging SFA PIM – Address Book, Calendar etc. Increasing ARPU Decreasing voice as a % of total traffic Increasing relative % of new data services projected to be 10% of total revenue Future offerings: Content “by the drink” Enterprise application support Transaction settlement Today (2G) Value of voice Data Tomorrow (2.5 - 3G) $744 Million in 2000 $5.7 Billion by 2003*

5. New applications need greater Bandwidth Voice, SMS E-mail Internet Web Database Access Synchronization Document Transfer Location Services Still Image Transfer Video Lower Quality Video High Quality Technology Applications Application Performance Rating Data Rates (Kbps)9.614.432641283842,000 Technology Transmit Speed Capability 3G EDGE GPRS 2G = Excellent= Fair = Poor But – many applications do not need “full 3G” capability! 1xRTT

6. 0 5 10 15 20 25 19992000200120022003 Enterprise Middle Market Small Bus SOHO Residential No. Subscribers (M) Source: Gartner 8/00 US Market Growth will be triggered by Availability of agreed high-bandwidth data standards amongst Wireless Service Providers (Verizon, AT&T, etc) Pricing & coverage models in-line with current US (wired) telephone standards US adoption model will be to enhance the existing Internet experience In Europe, adoption model enhanced the existing cell phone experience Industry trends: Growth in wireless data usage US Wireless Data Usage by Segment

7. Industry Trends: Cellular Technology Evolution TDMA (IS-136) GSM PDC cdmaOne GPRS 1xRTT EDGE WCDMA cdma2000 MC 2G 19.2 Kbit/s 2.5G 64-144 Kbit/s384 Kbit/s - 2Mbit/s 3G New spectrum Existing spectrum Existing spectrum IMT-2000 Capable Systems 1980s 1995 2000 2001 2002/2003 1G 9.6 Kbit/s TACS Voice SMS Text e-mail Voice SMS e-Mail Web browsing (infancy) mCommerce Voice SMS e-Mail Web browsing mCommerce Internet access Document transfer Low/high quality video AMPS

8. Industry trends: Business Drivers … 0%20%40%60%80% Increased productivity Increased efficiency Use computer all the time Access to intranet/email Increased performance Time savings Increase customer service Reduction of costs Process standardization Reduced data entry errors Other Why Users Went Wireless … Source: ResearchPortal.Com 9/00

9. Industry trends: … and Barriers to wireless adoption 0%10%20%30%40%50%60% Cost to implement No cost justification Slow/low data rates No service available Security Concerns Geo coverage Reliability Lack of knowledge Too new/too risky No requirement Other … and why they didn’t Source: ResearchPortal.Com 9/00

10. How are schools utilizing wireless? Some universities are wirelessly enabling their whole campus, while others are working only within departments or wiring more limited areas Students can access documents on the University servers or email from various locations at any time, and e-mail professors between classes Mobile units, including a wireless hub, wireless network cards, and notebook computers, can be moved to any classroom that requires them for a particular lesson Universities can use a wireless network bridge to interconnect existing LANs Wirelessly enable library, and allow students to borrow radio-equipped laptops to use in the library Some universities provide laptops and ethernet cards included with tuition; some require students to buy them, some just make the wireless network available and let students choose whether or not to utilize it While many universities are implementing or looking at wireless, the methods of implementation vary depending on each university’s needs and capabilities.

11. VoIP Market Predictions “…In 10 years, the majority of voice traffic worldwide will travel over IP networks" (Communications Director at Texas Instruments) Total international telephone traffic over IP gateways will account for 40% of all traffic by 2005. 60% of major public telecommunication operators believe that IP telephony is capable of becoming the main means of telecommunication by 2004 (Gartner Group) Over the next four years, the market for Internet telephony services will experience triple-digit annual growth, with consumer spending reaching $1 billion in 2002 (Forrester Research)

12. A Sampling of Companies that have Implemented VoIP Solutions United States Antarctic Program

13. The American University Story

14. About American University An independent, private university located in Washington D.C Chartered by an Act of Congress in 1893, AU enrolls 11,000 students from all states and 140 foreign countries 84-acre main campus, 5 remote locations, 44 major buildings

15. About American University Academic units include: College of Arts and Sciences Kogod School of Business School of Communication School of International Service School of Public Affairs Washington College of Law

16. Objectives Distinguish AU among its competitors by being first to implement a comprehensive wireless campus strategy Encourage use of technology in teaching Improve student services by delivering new and existing applications via any type of wireless device

17. Objectives Create cost savings Create new revenue opportunities Provide benefits to parents and alumni Facilitate a transition to a next generation telephone system for staff and faculty

18. Highlights Entire campus will have wireless access via a single infrastructure supporting both WLAN and cellular telephone service Installation complete by early 2003 Wireless-enabled technology will be provided to all faculty

19. Highlights E-mail and selected web content will be available on data-capable cell phones and other devices (Palm, Pocket PC) Reduced cell phone rate plans will be offered to all students, faculty, staff, parents, and alumni

20. Background – Data Network Named as one of the 50-most wired campuses in 1997 by Yahoo! Internet Life magazine Gigabit Ethernet fiber optic backbone linking all buildings and remote locations within a two-mile radius of the campus Over 8,500 switched network ports

21. Background – Data Network 75% of AU’s competitors offer some form of wireless network access Most classrooms do not provide network access at each desk; wireless technology gives every classroom seat access to the Internet Network access becomes available outside of buildings and in large areas such as an arena

22. Background - Telephones Decline in student long distance revenue: FY’97 = $311,000FY’99 = $255,000 FY’00 = $164,000FY’02 = $50,000 Pay phone usage almost non-existent Shift in usage patterns to cell phones – over half of the students already own one

23. Background - Telephones Local call capacity underutilized Staff use of university-funded cell phones is increasing and rate plans are too costly Reception is frequently poor inside of buildings, especially the residence halls

24. In-Building Antenna System Radio equipment from Foxcom Wireless provides signal to multiple antennas installed on each floor of all buildings System is capable of simultaneous transmission of 802.11b wireless Ethernet and cell phone signals from multiple carriers

25. In-Building Antenna System Ethernet access points are installed in central wiring closet and linked to Foxcom equipment. They can be from any vendor; AU using Cisco 1200 series Carrier cell site on campus connects directly to antenna system via fiber links

26. In-Building Antenna System Multiple carriers can be supported Fewer access points are needed Access points are secure in central closet Cell phones from participating carriers are guaranteed excellent signal quality in all areas of a building

27. Voice WLAN Coupler Base 4 Unit RF Interface Unit RF2Litenna Antenna Coax Cable WLAN Voice WLAN Coupler Voice WLAN Coupler Cisco Switch Mini Cell & RF2Litenna Single Mode Fiber T1 Off Campus Wireless Service providers Cat5 Cable 1st Fl 2nd Fl 3rd Fl To Campus Data Network Cisco AP Typical Building Antenna Cabling

28. Software Applications E-mail (Lotus Notes) can be sent and received on cell phones and PDAs with WAP browsers Evaluation of transcoding technologies underway to enable other applications (class schedules, student academic data, etc.) to be offered

29. WLAN Security SSID broadcast disabled 128-bit WEP encryption Controlled access to key and SSID values WEP key changed periodically Applications rely on SSL protocol Registration database – “MARS”

30. WLAN Security MARS – MAC (“Media Access Control”) Address Registration System Network access is initially limited to a web site that is used to register each device User must provide valid ID and password, and agree to usage policy After client reboot, valid IP network credentials are provided

31. Financial Issues Carrier negotiations Cell site and antenna system investment Rate plan discounts Marketing and service agreements Revenue sharing Custom cell phone faceplates Usage information

32. Financial Issues WLAN PC hardware Facilitate purchase discount for students PBX trunk line reduction savings PBX maintenance and equipment savings Lower cost for future migration to IP-based telephone system

33. Getting Started with Wireless Campus…

34. Wireless Campus Solution Approach Strategy and Assessment Vendor Assessment Pilot Implementation Survey of Students/Faculty ROI Analysis Business Case High Level Plan and Approach Cost Estimation Competitive bid or Recommendation RFP Vendor Selection Assess user’s likes/dislikes Technology Proof of Concept Solution testing (Capacity/Coverage/etc.) Revise Business Case/ROI Go/No Go Decision Gain Approval of President and Board Finalize Vendors, Contracts and Service Level Agreements Rollout Plan Implementation in Phases End to End Testing Post-implementation support Strategy and Assessment Vendor Assessment Pilot Implementation

35. readySet.GO!Mobile Campus n readySet.GO!Mobile Campus provides an opportunity assessment and roadmap of key Wireless Internet initiatives 5. Effective road map of high impact business initiatives 4. Initial investments, ROI, and metrics to track improvements Comprehensive strategic framework  Address common strategic questions  Structured set of activities and robust diagnostic tools  Focus on business value and time-to-results  Optional proof of concepts that visualize business impact  Support internal decision processes 3b. Identify required infrastructure & technology enhancements 3a. Strategic vision, that ensures short term benefits, prioritization of initiatives 2. Assess your existing processes applications & technology infrastructure 1. Uncover strategic mobile initiatives that leverage new industry developments IMPLEMENTATION ROADMAP BUSINESS CASE DEVELOPMENT PRIORITIZATION & GAP ANALYSIS CURRENT STATE ASSESSMENT BUSINESS FOCUS

36. Kogod School of Business Mobile Switching Center (off campus, wireless providers) Common Infrastructures Separate Infrastructures Common Transport Co-location of Network Elements Hardware to support both Cellular, PCS and 802.11 1 Cellular Voice 802.11 1 = 2 1 Cellular Voice 802.11 1 = < 1.2 Economics of a Converged Network

37. Technology Stack for the Solution Wireless Middleware WLAN Access Points/IP Roaming In-building solution providers Systems Integration Wireless network Hardware/Devices Managed Services Wireless Security

38. Wireless Solution Offerings BearingPoint Campus Wireless Solutions n readySetGO! Mobile Campus Determine feasibility of solution, Develop business case including ROI Assess Technology and Network Needs, Survey of students to determine interest and services, Develop timeline and high level estimate for implementation n R2i Mobile Campus Provides clients with a methodology for implementation of Wireless solutions for their organization utilizing pre-defined reference architectures designed to achieve a fast implementation of a solution which focuses on solving real-world business problems. n Wireless LANs Provides clients with the design and implementation of WLANs targeted at achieving business value. More focused on the integration with applications running on WLAN’s than on just the implementation of the WLANs themselves n Transaction Platforms Provides clients with the strategy, design and implementation of Transaction Platforms. Key characteristics of these solutions are that they focus specific solution aspects which are required to complete transactions. Among these key solution aspects are Security, Mobile Wallet, Transaction Processing, and Scalability. Wireless Transaction Platforms Strategy System Integration Enablement Roadmap Transactions Access Network

39. Wireless Campus Solutions - Summary Uses Wireless LAN to extend the reach of local area networks (LANs). Instead of plugging into a wired LAN wall outlet, you can quickly connect to the corporate/campus network through the PC and wireless LAN card for easy access to broadband data rates without wires. Integrates Wireless voice, wireless data and 802.11 technology into a converged network providing the highest ROI while offering the best in technology. The solution offers the flexibility to rapidly and wirelessly transfer large data files and high resolution images, access the world wide web, support wireless video conferencing, and rapidly reconfigure high- bandwidth sites. Through a University sponsored wireless program, the university can recoup lost revenues while strengthening brand (school) loyalty and enhancing technological capabilities BearingPoint has the documented and proven approach and solution as well as the real-life experience to most quickly reach implementation and most effectively realize ROI on behalf of the client

40. Wireless Campus Solutions - Benefit Summary Combine wireless voice and WLAN infrastructure to offer multiple services Combined service provides cost savings over separate implementations Wireless voice – provides an option to universities to re-coup lost long distance revenue Additional services that can be offered (e.g. wireless messaging) to provide additional revenue source for university Takes full advantage of capabilities that a primary carrier can provide at reduced costs to student and university Reduction in expenses for staff and faculty cell phone and pager usage Removes need (therefore cost) to upgrade TELCO network and potentially provides alternative of reducing or eliminating expensive switch maintenance contracts Provides advanced technology environment to entice top students and professors Competitive advantage for early adopters versus catching up later Provide Value Added Services Generate Additional Revenue Gain Competitive AdvantageAllow Cost Reduction

41. Example Mobile & Wireless Engagements Business Strategy  BearingPoint developed a wireless business strategy and vendor selection for an energy business exchange. The scope included solution architecture, and potential packages Business and Technology Roadmap  BearingPoint designed a Wireless Business and Technology Roadmap for Medtronic. This roadmap included business case development, ROI estimations, and technology architecture blueprint Enterprise-wide Wireless Strategy Assistance  BearingPoint assisted IT Management of major auto manufacturer with development of an enterprise-wide wireless strategy to control spending, set standards, and boost ROI Wireless Executive Briefing  BearingPoint conducted a wireless executive briefing for a global investment bank to discuss a market and competitive analysis, and to identify opportunities for customers and employees Executive Workshop on Mobile and Wireless  BearingPoint prepared and supported an executive workshop of a hospitality company on the current state of the technology, how competitors are leveraging this and to identify strategic initiatives RFP Development and Vendor Selection  For a global credit card company, BearingPoint provided vendor RFP selection and assistance that resulted in unanimous selection of finalist and where each offering was balanced against client requirements. Innovative Telecommunication Blueprint  BearingPoint performed a wireless telecommunications strategy for a leading higher education institution that included ROI estimations, business cases, technology architecture and project plans Strategy & Business Case DevelopmentImplementation & Systems Integration CRM at Infowave n Award winning CRM implementation of BearingPoint of mobile enabling Pivotal at Infowave Government Portal Demonstration Project  BearingPoint developed a wireless demonstration application for the government as part of the development of a complete wireless strategy. Leveraging a middleware platform an wireless architecture was created that could deliver, vital real-time information to a select user group Middleware Validation and Proof of Concept  BearingPoint assisted InPhonic in the assessment and validation of the Brience system, and to develop a working prototype of a wireless-enabled web site and the supporting enterprise application to minimize implementation risk. Mobile Enabled B2B Ordering Web Site  BearingPoint implemented a wireless middleware platform for Ingram Micro to enable access, checking price & availability and to support purchasing products from the PartnershipAmerica.com website via wireless devices. Wireless Field Service Dispatch Application  BearingPoint designed and implemented a state of the art mobile and wireless solution for Fuji Graphics to increase field workforce efficiency and improve customer service. The solution, allows support personnel to immediately update system data, and sales force personnel can view customer call status and history. Mobile Conference Solution  BearingPoint developed a mobile conference solution for Mobile Insights to allow conference attendees to browse conference agenda, sponsor and attendee information, complete and submit conference surveys providing feedback on the conference.

42. Campus Wireless Solutions Key Contacts: Joe Sims – Managing Director – Campus Wireless Solutions E- mail: jsims@BearingPoint.netPhone(O): 703 -747-5843jsims@BearingPoint. Mark Danis – Senior Vice President – Higher Education E-mail: mdanis@BearingPoint.netPhone (O): 703-747-3336mdanis@BearingPoint.net Ken Rabun – Campus Wireless Solution Lead E-mail : krabun@BearingPoint.net Phone(O): 678-731-2050krabun@BearingPoint. Carl Whitman – CIO -- American University E-mail: cwhitman@american.eduPhone(O): 202 - 885-2279