1. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. The Zen of Visual Analysis Chris Stolte Vice President, Engineering & co-founder Jock Mackinlay Director, Visual Analysis

2. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. How do people reason about data?

3. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. The Cycle of Visual Analysis

4. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. “Wildlife Strike Database” http://wildlife-mitigation.tc.faa.gov/public_html/index.html

5. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. DEMO

6. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Not just “ Aha!”

7. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. advice: Iterate, explore, and experiment …regardless of task

8. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. How do we empower individuals and groups to effectively analyze and share data?

9. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Support the “Cycle of Visual Analysis”

10. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Incremental Expressive Unified Direct

11. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Supporting the “Cycle of Visual Analysis”: Incremental Allow people to easily and incrementally change the data and how they are looking at it click

12. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. advice: Start simple …

13. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. There is no single view for all tasks and all data Supporting the “Cycle of Visual Analysis”: Expressive

14. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Supporting the “Cycle of Visual Analysis”: Expressive

15. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Supporting the “Cycle of Visual Analysis”: Expressive

16. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. advice: Reverse your thinking – start with the data

17. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. versus Traditional Reporting Tools Traditional Visualization Tools Tableau Supporting the “Cycle of Visual Analysis”: Unification with the database

18. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Leverage the revolutionary changes in database technology Supporting the “Cycle of Visual Analysis”: Unification with the database

19. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Make the tool disappear. Allow the user to directly interact with the data. Supporting the “Cycle of Visual Analysis”: Direct Interaction

20. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. How is this possible? VizQL

21. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Generate Effective Views of Data

22. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. People should not have to be graphic designers or psychologists.

23. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. An effective presentation of data: Communicates all of the data Communicates only the data Leverages the human perceptual system Is understandable Is interpretable Generating Effective Views of Data

24. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Communicates all of relevant data Bad Good Generating Effective Views of Data

25. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Bad Communicates only the data Bad Generating Effective Views of Data

26. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. BadGood Leverages the human perceptual system Generating Effective Views of Data

27. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Is understandable Generating Effective Views of Data

28. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. advice: Keep your visuals simple

29. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Is interpretable Generating Effective Views of Data

30. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. advice: Annotate but remain focused

31. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. How does Tableau support generating effective views of data? –Best practices are built into the product Great defaults Show Me and Show Me Alternatives Small multiples –Limiting the visual properties to a proven set –Titling, captioning, and annotation Generating Effective Views of Data

32. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Generate Beautiful Results

33. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Generate Beautiful Results

34. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Generate Beautiful Results

35. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Share Interactive Views

36. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Communicate all the data Demonstrate your confidence Allow people to test your conclusions Let your audience engage directly with the data Share Interactive Views

37. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. advice: Empower your audience – share interactive views

38. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. AggregatedUnderlying Share Interactive Views

39. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. DEMO

40. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. advice: Data is a dish best served raw

41. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Share Interactive Views Ad hoc analysis often reveals effective patterns of analysis.

42. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. DEMO

43. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. advice: Leave a trail – model effective analysis with actions.

44. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. How do I design for interaction ? Share Interactive Views

45. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. “ Overview first, zoom & filter, then details- on -demand.” Ben Shneiderman’s mantra: Share Interactive Views Quick filters Filtering actions View underlying data Tooltips Master-detail

46. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Jacques Bertin’s permutation matrices: Share Interactive Views Programmatic sort 1-click sort

47. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. DEMO

48. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. advice: know your audience and design for their questions

49. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Share Interactive Views Task: Finding an object and viewing it “in context” Wildcard filter Text lists Highlighting

50. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. DEMO

51. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Share Interactive Views Task: Finding and understanding relationships Dashboards with multiple perspectives Highlighting

52. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. DEMO

53. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Share Interactive Views Interaction “resiliency”: Think about how your views will change when people interact

54. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. “Wildlife Strike Database” http://wildlife-mitigation.tc.faa.gov/public_html/index.html

55. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. DEMO

56. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Who can Visual Analysis help? Anybody with data and questions

57. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. advice: Do not limit yourself to large data or special projects

58. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. advice: Seek outside inspiration

59. Copyright © 2003-2009 Tableau Software, Incorporated. All rights reserved. Summary Iterate, explore, and experiment regardless of task Start simple Reverse your thinking and start with the data Keep your visuals simple Annotate but remain focused Use small multiples Empower your audience by sharing interactive views Data is a dish best served raw Leave a trail – model effective analysis with actions Know your audience and design for their questions Don’t limit yourself to large data Seek outside inspiration