2. GTRI’s Consumer Product Integration provides state-of-the-art research labs, technologies and techniques that yield strategic competitive insight into consumer behaviors, changing habits and industry trends. Our Mission Help businesses gain insight from user experience (UX) research Translates research into user- centered design recommendations for services and products that are: effective easy to use safe accessible for all users engaging Consumer Products Integration

3.  Applied UX research  Unbiased approach  Specialized UX methods USER CENTERED  Range of user populations  Expertise in aging  Human factors  Safety & protection  Consumer health  Population characteristics  Product support & training  Aesthetics & emotional design SYSTEMS ENGINEERING APPROACH  Reduce lifecycle cost  Maximize market potential  Informed tradeoffs  Improve effectiveness  Increase customer satisfaction scores INDUSTRY OBJECTIVES Consumer Product Integration Human FactorsSafety Consumer Health Population Characteristics Product Support & Training Protection Aesthetics & Emotional Design Consumer Products Integration Our Approach

4. Consumer Products Integration The Team  Specialized Teams Human Factors, Human Computer Interaction, Psychology, Physiology Experimental Design, Data Analysis Engineering, Industrial & Visual Design Access to other specialists as needed, e.g. security  Experienced Core competency in ethnography, usability, accessibility and design Testing of technology, information design, and goods Process innovation with process engineering, workflow / workload analysis and design Understand User Needs, Workflow & Environments User-Centered Design Process: NIST

5. Track Attention & Arousal  Eye Tracking  Brain (EEG)  Heart Rate (ECG, Cardiac Output, pulse)  Breathing (Respiration Monitoring)  Skin, Nerves (Continuous GSR)  Facial Expressions Monitoring Track Physical Movement & Force  Motion Capture  Bio Sway  Muscle Tension (EMG)  Time & Motion Measure Comprehension & Preferences  Ethnographic Study  Field Observation  Interviews & Surveys: In-person, video, phone, digital  User Walkthroughs  Think Aloud Protocols  Card Sorting  Formal Usability Sessions  Performance Evaluations Measure Accessibility  508 Compliance, Universal Design Consumer Products Integration Our Tools & Techniques

6. Usability Labs In-House: Provides a convenient location for people to come for testing. Contains an observation room for client viewing of live testing with their products. We screen and recruit a representative set of participants for your study. Portable Lab: Provides equipment to conduct on-site studies anywhere in the world. We can screen and recruit participants or you can provide participants. Remote Lab: Provides technology to collect UX data remotely. Media Lab Offers a rich studio setting with cutting edge technologies for hands-on testing of consumer response to multimedia content and technology, recording a wide range of physiologic responses. HomeLab A unique test bed of 600 older adults (age 50 -100 yrs. old) that participate with in-home research studies and allow for the study of user acceptance /behavior research over time. Consumer Products Integration Our User Experience Research Labs

7. Technology Wearable Computers Mobile Technology Devices Information Design Software Applications (Interactive Systems) User Interface Design Training, Education, Decision Aid Manufactured Goods Packaging Products Systems Analysis Workflow Analyses Program Evaluation Process Improvement Worker & Consumer Safety People Physical Behavioral Relationships Technology Existing Emerging Tools Environment Space Tangible Conditions User Experience Research Categories

8. How can we help? Analysis / Concept Development: What are the core features that would meet a need? Design Measurement: What is the user acceptance of a technology – how compelling is the need? What training is effective / required? How can the UI be streamlined, reducing complexity, e.g. by removing steps? What use errors might occur that could result in safety concerns? How will the environment impact operations (lighting, sound, clutter, etc.)? How effective is a solution – easy to use and learn, and how does it compare to other more traditional solutions? Prototyping: How can the design features be improved to enhance human use? Evaluation and Extension: How enduring is the experience once the novelty wears off – longer term studies? How can the design be adapted to meet other users needs?

9. Next Steps XXX

11. Future of Packaging -11

12. Growing population of older adults Higher needs for training, call center, on-line support More dependence on web portals as physical abilities decline Older Adults Research Year Projected U.S. Population Growth Percentage change form 2012 Year Source: U.S. Census Bureau

13. What is HomeLab? A living lab for independent evaluation of user acceptance and effectiveness of programs, products and services People willing to be studied in their homes (from 50 to 100 yrs. old) Specialized research resources for in-home studies of older adults Specialized research team, tools & techniques Controlled research labs and staged homes

14. HomeLab Collected Statistics Updated yearly Demographics: Age, gender, race, education, marital status, income, dwelling characteristics, veteran status, handedness Lifestyle: Social activities, work status, smoking, drinking, visits to doctors, dentist, health screenings, exams, vaccinations, transportation, internet access Quality of Life: Ratings/perceptions of satisfaction, enjoyment, pain, happiness, freedom, … Health Information: Medical conditions, sleep conditions, surgeries, balance/falls, cancer history, mental health history Mental and Fitness Status Mobility Aids: Cane, walker, wheelchair, scooter, stair lift Assistive Devices: Vision, hearing, orthosis, prosthesis, bath/shower chair, bed/bath toilet rails